AT&T resorts to a cute kitten for Samsung Infuse 4G ads: "colors so realistic, it's almost unreal"

AT&T resorts to a cute kitten for Samsung Infuse 4G ads:
You might think that if a company resorts to cute kittens for promoting its products, it's either that the product is in dire need to sell or the company has some brilliant marketing. In this case, we're inclined to think it's the second as AT&T has armed its sales people with an irresistibly cute kitten showing affection for the huge 4.5-inch WVGA Super AMOLED+ screen of the Samsung Infuse 4G. Sure, that fish from the Samsung commercial might have fallen for the punchy colors of the Super AMOLED+ screen on the Samsung Galaxy SII, but this ginger kitty is probably the ultimate tester. After nearly a minute of playing with a woven ball, AT&T concludes: "colors so realistic, it's almost unreal."

Check out the series of commercials below where the whole animal kingdom gets to play with the screen, but for the human perspective, feel free to check out our in-depth review of the Samsung Infuse 4G

Related phones

Infuse 4G
  • Display 4.5" 480 x 800 pixels
  • Camera 8 MP / 1.3 MP front
  • Processor Samsung Exynos 3, Single core, 1200 MHz
  • Storage 16 GB + microSDHC
  • Battery 1750 mAh(8.00h talk time)



1. pimpstrong unregistered

Priceless. This is why Super Amoled is my only option. Hercules please.

2. kcombs

Posts: 275; Member since: Dec 15, 2010

this is a grate phone!

3. Jay unregistered

If the GS2 doesn't come out anytime soon, this is going to be my next choice..

4. hepresearch unregistered

It is funny to me that Sprint was the first to use the cats/kittens theme for commercials, and now AT&T is joining the fray... Verizon is my least favorite network provider, but apparently Sprint and AT&T must stoop to cats and kittens in their advertising to compete!

5. sotos73

Posts: 18; Member since: Jul 03, 2011

Perfect commercial !!!!, well done samsung!!!!!

6. snowgator

Posts: 3621; Member since: Jan 19, 2011

There has been TONS of market research done that bears out that humor, babies, kittens, and puppies always play well in marketing. Consumers remember those things that make them chuckle or go "awwww". If my wife watches this ad, she will want to run right out and buy one. Phone, I hope. She freaking has enough cats.By the way, I still laugh every time I see the Infuse commercial with the guy beating the crap out of the phone with the screen saver of the spider!!

7. luis_lopez_351

Posts: 951; Member since: Nov 18, 2010

Awww poor animals. i Bet you there from Trashy Hollywood and it took them about 3 months to film the perfect scenes. As a Californian Im Ashamed of L.A. xD

9. ToneDef

Posts: 39; Member since: Jun 15, 2011


8. ToneDef

Posts: 39; Member since: Jun 15, 2011

Whose a pretty kitty? Whose a pretty kitty ?? Yes you are. YES YOU ARE !!!

10. kitty unregistered

Looks like the kitty is chasing after a laser beam dot, but of course it doesn't show.

11. effzee unregistered

Maybe the murky, yellowish left hand side of the screen at low brightness adds to the realism. Or the banding effects confuse the poor beasts into thinking its liquid. Or the stupid power saving option in the display menu is switched on, so every time something happens on the screen it keeps getting brighter and darker. That's gonna confuse any animal, humans included :D The SGS2 is a great phone and these commercials are great, but I think it's a bit cheeky to keep banging on about how perfect the screen is when clearly either a. its not, or b. there are some manufacturing issues. I've seen over 10 and they all have the same probs. But hey (and like most) I just suck it up cos its the best there is.

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