AT&T, T-Mobile fight over which carrier copied the other
Meanwhile, AT&T announced yesterday the launch of its previously announced AT&T THANKS program. Starting yesterday, its postpaid customers were able to go online and reserve a free movie ticket for every Tuesday this summer at participating Regal and AMC Theaters across the country. Like its rival, AT&T has other perks included in its program.
The similarities of the two plans has each company fighting back and forth. AT&T originally unveiled its THANKS plan on June 2nd, a few days before T-Mobile introduced T-Mobile Tuesdays. But that didn't stop T-Mobile CEO John Legere from claiming that AT&T THANKS was a hastily conceived copycat put together in response to rumors about T-Mobile's upcoming announcement. While we can't prove that one way or the other, we can point out that rumors about T-Mobile's giveaway program were the subject of a story we published on May 5th. That is nearly a month before AT&T revealed that it had a rewards plan coming.
Of course, AT&T had its own comment to make, and in a statement a spokesman accused T-Mobile of copying AT&T. "T-Mobile clearly rushed to put out an app that is riddled with problems," said the statement.
As far as we can tell, whenever two major carriers are fighting, it's the customers that usually win.