AT&T, T-Mobile fight over which carrier copied the other

AT&T, T-Mobile fight over which carrier copied the other
How competitive is the wireless industry in the U.S.? Both AT&T and T-Mobile, the nation's second and third largest carriers respectively, are arguing over which of the two was the first to offer the recent round of perks to their customers. T-Mobile's T-Mobile Tuesday app, which delivers freebies to the carrier's customers each Tuesday, was announced on June 6th. It didn't get off to a great start as Dominos pulled out of the promotion. But T-Mobile added a new partner and is trying to right the ship.

Meanwhile, AT&T announced yesterday the launch of its previously announced AT&T THANKS program. Starting yesterday, its postpaid customers were able to go online and reserve a free movie ticket for every Tuesday this summer at participating Regal and AMC Theaters across the country. Like its rival, AT&T has other perks included in its program.

The similarities of the two plans has each company fighting back and forth. AT&T originally unveiled its THANKS plan on June 2nd, a few days before T-Mobile introduced T-Mobile Tuesdays. But that didn't stop T-Mobile CEO John Legere from claiming that AT&T THANKS was a hastily conceived copycat put together in response to rumors about T-Mobile's upcoming announcement. While we can't prove that one way or the other, we can point out that rumors about T-Mobile's giveaway program were the subject of a story we published on May 5th. That is nearly a month before AT&T revealed that it had a rewards plan coming.

Of course, AT&T had its own comment to make, and in a statement a spokesman accused T-Mobile of copying AT&T. "T-Mobile clearly rushed to put out an app that is riddled with problems," said the statement.


As far as we can tell, whenever two major carriers are fighting, it's the customers that usually win.

source: FierceWireless

FEATURED VIDEO

10 Comments

1. talon95

Posts: 995; Member since: Jul 31, 2012

Don't forget the part about Citi Bank trying to sue AT&T over the use of "Thanks". I don't think AT&T even has an app so I'm quite sure they copied Tmo. 11 Tmo uncarrier events and still going. It's not hard to tell who leads and who follows.

10. TheMan

Posts: 494; Member since: Sep 21, 2012

From a consumer viewpoint, this is a "who cares?" fight. As long as there's competition, consumers see (albeit) slight benefits. Whether one or the other is first doesn't matter; what does is are these good deals?

2. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Seeing that the T-Mobile included stock to customers, which would take time to make happen because of making sure of legal issues, T-Mobile was surely first.

6. deviceguy2016

Posts: 826; Member since: Jun 16, 2016

Techie i so agree will greedy VZW or AT&T do that??? Heck no!!! They just keep jacking up you bill and draining the bank and a light wallet, I'm t mobile and have better coverage in my area than I did Verizon 4 years ago and my co workers have Verizon and don't work inside the office my sure does and I laugh!! And it's nice to keep my bank full and my wallet full

3. darkkjedii

Posts: 30972; Member since: Feb 05, 2011

T Mobile needs to fix their service

4. bugsbunny00

Posts: 2262; Member since: Jun 07, 2013

t-mobile is clearly the first, atandt is just crying over citi bank sue. of thanks.

5. deviceguy2016

Posts: 826; Member since: Jun 16, 2016

AT&T totally copied t mobile since t mobile tuesdays even b4 than

7. Fona13A unregistered

AT&T copied T-Mobile, thus copying the iPhone, so SUE SUE SUE.

8. cncrim

Posts: 1586; Member since: Aug 15, 2011

Who care copy who, we are as costumer win. Competition is goooodd, keep fighting

9. Fona13A unregistered

On a serious note both of these companies have done a good job alienating their consumers equally. So if anything is copied, it's a track record.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.