ABI Research: Surface Tablets to have "little impact" this year

ABI Research: Surface Tablets to have "little impact" this year
Despite the excitement about the new Windows flavored tablets, ABI Research doesn't expect the device to make a huge impact on the tablet market this year and in fact,  sees the Surface Tablet accounting for only 1.3% of all tablet shipped in 2012. Some of that is due to the late start for the tablet, with availability of the tablet not starting until October. But there is more than just timing involved here.

ABI sees Microsoft believing that it will easily grab the "low hanging fruit," in other words, selling Surface Tablets to those in offices using Windows-based PCs. Of course, Windows will be offering some Surface Tablets powered by Windows 8 and Windows RT for those who want an ARM based processor. Each will find different buyers and will have different price points. The Windows 8 version is expected to cost nearly $900 with the Windows RT model priced at around $600. Obviously, ARM based tablets dominate now, with a 98% marketshare in 2011 and ABI expects more of the same this year. ABI believes that this fragmentation could put some sort of damper on Surface Tablet sales.

If ABI Research is correct, 2012 will not be the year to expect Surface Tablets to challenge the Apple iPad and Android flavored tablets. Whether or not 2013 will show exponential growth remains to be seen.

source: ABIResearch

Related phones

Surface Pro
  • Display 10.6 inches 1080 x 1920 pixels
  • Camera 1 MP (Single camera) front
  • Hardware Intel Core i5 RAM
  • Storage 64GB, microSDXC
  • OS Windows 8 Pro
Surface RT
  • Display 10.6 inches 768 x 1366 pixels
  • Camera 1 MP (Single camera) front
  • Hardware NVIDIA Tegra 3 T30 2GB RAM
  • Storage 32GB, microSDXC
  • OS Windows RT


Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless