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92% of mobile shopping is done on iPhones and iPads

Posted: , by Victor H.

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92% of mobile shopping is done on iPhones and iPads
Apple’s iOS might be the second most popular mobile platform after Android, but in terms of mobile purchases, its iPhone and iPad still dominate the field. In December, the two accounted for 92% of all mobile purchases, eCommerce company RichRelevance concluded in its latest study.

And Apple’s share has been growing - in November it stood at 88% of all non-desktop purchases online. It’s not only that Apple has grown a more active online shopping community - shopper using iOS devices have spend much more than thrifty Android owners. Average iOS purchase in December stood at $123, while on Android that number stood at $101.

But in either case, mobile shoppers are much more willing to open their purses compared to their desktop counterparts who spent only $87 on average on an order. Mobile shopping doubled to 3.74% of all online shopping in December, a healthy growth that is likely to continue in 2012.

source: RichRelevance via BGR

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posted on 27 Dec 2011, 06:54

1. arcq12 (Posts: 733; Member since: 13 Oct 2011)

I don't know anything about these companies but I'm wondering how they're able to get these information? And how can these be accurate? just saying..

posted on 27 Dec 2011, 06:58

2. T00muchF00D (Posts: 98; Member since: 27 Nov 2011)

Are we ever going to see articles that aren't about the iPhone? Even when reviewing other phones the iPhone gets mentioned.

posted on 27 Dec 2011, 07:26 4

3. c.hack (Posts: 614; Member since: 09 Dec 2009)

Are we ever going to get rid of Trolls that whine and complain any time the iPhone is mentioned?

posted on 27 Dec 2011, 22:03

14. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)

if u think this site is iphone biased just scroll through some pages of comments on various articles...

posted on 27 Dec 2011, 07:27 1

4. c.hack (Posts: 614; Member since: 09 Dec 2009)

Multiple Amazon shopping apps are available for iOS and not Android.

posted on 27 Dec 2011, 09:31

8. chadrick0814 (unregistered)

So Android doesn't have Amazon apps? No Amazon cloud, no kindle, no shopping? Even though Amazon's kindle fire is android based? Even though Amazon has an android app store (of course sued by Apple)?

posted on 27 Dec 2011, 07:49

5. Slammer (Posts: 1515; Member since: 03 Jun 2010)

I'm not sure the iPhone is needed in this estimate other than pushing the Apple brand. The iPad alone, is by far the dominant tablet. It would make sense that the ios platform succeeds in this news even without the iPhone. Everyone else that owns an Android phone, is still using laptops or PCs for ordering online.

John B.

posted on 27 Dec 2011, 09:27 1

7. chadrick0814 (unregistered)

"Everyone" is a pretty big group. Considering the kindle fire is linked to Amazon, I think your everyone " claim is as accurate as the data from Rich Relevance.

posted on 27 Dec 2011, 10:06 1

9. Slammer (Posts: 1515; Member since: 03 Jun 2010)

Do not take my post out of context. The word "Everyone" was clearly a statement to segregate ios from Android. It wasn't promoted to be an accurate post but rather an opinion based on the fact that the iPads in "use" greatly out the number of Android tablets in use.

I merely point out that I don't believe as many individuals are using "phones" as tools to order online as the headlines suggest. This means that comparing ios to Android in this case, the iPad will obviously dominate over the Android because of its market share.

I use a computer to do all my online shopping. Not my phone. When I purchase an Android tablet, I will most likely transition to online shopping through it.

John B.

posted on 27 Dec 2011, 10:10

10. chadrick0814 (unregistered)

Cool Slammer!

posted on 27 Dec 2011, 09:14

6. Android32 (Posts: 6; Member since: 06 Dec 2011)

It may be the #1 tablet now... But Google will whip their arses in 12' with tablets & "phones".. Again...Ford was the first automobile... And for that they were #1 for a looong time.. Imagine if Ford woulda sued everyone after for making automobiles with doors that opened the same way and tires that were rubber... In the words of Eric Schmidt, "Don't hate, innovate! "

posted on 27 Dec 2011, 10:17

11. gallitoking (Posts: 4721; Member since: 17 May 2011)

they could also do it from Android...wait.. they could only if you rooted, install custom roms... and carry an extra charger for that efficient LTE... uffff too much work.. lol

posted on 27 Dec 2011, 12:13

12. 530gemini (Posts: 2198; Member since: 09 Sep 2010)

This is a given. I mean who would trust any android device with their credit card info? Lol.

posted on 27 Dec 2011, 12:19

13. T00muchF00D (Posts: 98; Member since: 27 Nov 2011)

Windowsphone7 has amazon shopping apps and best buy shopping apps (etc) just like the rest

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