92% of mobile shopping is done on iPhones and iPads

92% of mobile shopping is done on iPhones and iPads
Apple’s iOS might be the second most popular mobile platform after Android, but in terms of mobile purchases, its iPhone and iPad still dominate the field. In December, the two accounted for 92% of all mobile purchases, eCommerce company RichRelevance concluded in its latest study.

And Apple’s share has been growing - in November it stood at 88% of all non-desktop purchases online. It’s not only that Apple has grown a more active online shopping community - shopper using iOS devices have spend much more than thrifty Android owners. Average iOS purchase in December stood at $123, while on Android that number stood at $101.

But in either case, mobile shoppers are much more willing to open their purses compared to their desktop counterparts who spent only $87 on average on an order. Mobile shopping doubled to 3.74% of all online shopping in December, a healthy growth that is likely to continue in 2012.

source: RichRelevance via BGR



1. arcq12

Posts: 733; Member since: Oct 13, 2011

I don't know anything about these companies but I'm wondering how they're able to get these information? And how can these be accurate? just saying..

2. T00muchF00D

Posts: 98; Member since: Nov 27, 2011

Are we ever going to see articles that aren't about the iPhone? Even when reviewing other phones the iPhone gets mentioned.

3. c.hack

Posts: 614; Member since: Dec 09, 2009

Are we ever going to get rid of Trolls that whine and complain any time the iPhone is mentioned?

14. Lucas777

Posts: 2137; Member since: Jan 06, 2011

if u think this site is iphone biased just scroll through some pages of comments on various articles...

4. c.hack

Posts: 614; Member since: Dec 09, 2009

Multiple Amazon shopping apps are available for iOS and not Android.

8. chadrick0814 unregistered

So Android doesn't have Amazon apps? No Amazon cloud, no kindle, no shopping? Even though Amazon's kindle fire is android based? Even though Amazon has an android app store (of course sued by Apple)?

5. Slammer

Posts: 1515; Member since: Jun 03, 2010

I'm not sure the iPhone is needed in this estimate other than pushing the Apple brand. The iPad alone, is by far the dominant tablet. It would make sense that the ios platform succeeds in this news even without the iPhone. Everyone else that owns an Android phone, is still using laptops or PCs for ordering online. John B.

7. chadrick0814 unregistered

"Everyone" is a pretty big group. Considering the kindle fire is linked to Amazon, I think your everyone " claim is as accurate as the data from Rich Relevance.

9. Slammer

Posts: 1515; Member since: Jun 03, 2010

Do not take my post out of context. The word "Everyone" was clearly a statement to segregate ios from Android. It wasn't promoted to be an accurate post but rather an opinion based on the fact that the iPads in "use" greatly out the number of Android tablets in use. I merely point out that I don't believe as many individuals are using "phones" as tools to order online as the headlines suggest. This means that comparing ios to Android in this case, the iPad will obviously dominate over the Android because of its market share. I use a computer to do all my online shopping. Not my phone. When I purchase an Android tablet, I will most likely transition to online shopping through it. John B.

10. chadrick0814 unregistered

Cool Slammer!

6. Android32

Posts: 6; Member since: Dec 06, 2011

It may be the #1 tablet now... But Google will whip their arses in 12' with tablets & "phones".. Again...Ford was the first automobile... And for that they were #1 for a looong time.. Imagine if Ford woulda sued everyone after for making automobiles with doors that opened the same way and tires that were rubber... In the words of Eric Schmidt, "Don't hate, innovate! "

11. gallitoking

Posts: 4721; Member since: May 17, 2011

they could also do it from Android...wait.. they could only if you rooted, install custom roms... and carry an extra charger for that efficient LTE... uffff too much work.. lol

12. 530gemini

Posts: 2198; Member since: Sep 09, 2010

This is a given. I mean who would trust any android device with their credit card info? Lol.

13. T00muchF00D

Posts: 98; Member since: Nov 27, 2011

Windowsphone7 has amazon shopping apps and best buy shopping apps (etc) just like the rest

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