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92% of mobile shopping is done on iPhones and iPads

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92% of mobile shopping is done on iPhones and iPads
Apple’s iOS might be the second most popular mobile platform after Android, but in terms of mobile purchases, its iPhone and iPad still dominate the field. In December, the two accounted for 92% of all mobile purchases, eCommerce company RichRelevance concluded in its latest study.

And Apple’s share has been growing - in November it stood at 88% of all non-desktop purchases online. It’s not only that Apple has grown a more active online shopping community - shopper using iOS devices have spend much more than thrifty Android owners. Average iOS purchase in December stood at $123, while on Android that number stood at $101.

But in either case, mobile shoppers are much more willing to open their purses compared to their desktop counterparts who spent only $87 on average on an order. Mobile shopping doubled to 3.74% of all online shopping in December, a healthy growth that is likely to continue in 2012.

source: RichRelevance via BGR

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