9 out of 10 iPhone buyers choosing the 4S

9 out of 10 iPhone buyers choosing the 4S
Apple reported not only good, it delivered a historic quarter propelled by sales of its iPhone. The company did mention that most of the iPhone sales were of the latest iPhone 4S, but now an interesting conclusion surfaced - 9 out of 10 buyers are picking the iPhone 4S, according to a study by Consumer Intelligence Research Partners (CIRP).

Customers preference for the latest and “most amazing” iPhone yet is not surprising, it is interesting though to know that an overwhelming 90% pick the 4S even when the iPhone 4 and 3GS are available for much lower prices. This should serve well to explain whether Apple really needs to bring a lower-cost iPhone to the market, as many analysts have pointed out.

To be perfectly exact, CIRP found the iPhone 4S to make up 89% of iPhone sales after its launch, while the iPhone 4 and 3GS shares stood at 7% and 4%, respectively.

The researchers further broke down iPhone 4S sales only:
  • 21% were iPhone 4S 64GB,
  • 34% were iPhone 4S 32GB,
  • 45% were iPhone 4S 16GB.

“Clearly, the iPhone 4S sold very well,” CIRP co-founder Mike Levin said for AllThingsD. “An amazing 19 percent of all iPhone buyers upgraded from the iPhone 4, a phone barely a year old at the time of the launch. Forty-two percent of iPhone buyers broke existing carrier contracts to get the new iPhone 4S. And 19 percent of these iPhone 4S buyers sold their old iPhone in the secondary market. Early upgrades, broken contracts, and selling used phones — all allow buyers to purchase the new iPhone 4S, when conventional wisdom suggests that these users would follow the two-year contract cycle, or at least purchase the cheaper models.”

source: AllThingsD



Related phones

iPhone 4s
  • Display 3.5" 640 x 960 pixels
  • Camera 8 MP / 0.3 MP VGA front
  • Processor Apple A5, Dual-core, 800 MHz
  • Storage 64 GB

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131 Comments

1. arcq12

Posts: 733; Member since: Oct 13, 2011

and why would you even by an old model?

4. jamrockjones

Posts: 345; Member since: Oct 26, 2011

No kidding. I don't know why this would be shocking. Sometimes I think PhoneArena just thinks of things that they can say about Apple, cause not much new is going on over there right now.

55. 530gemini

Posts: 2198; Member since: Sep 09, 2010

@jamrock. This is good information. Why? Because fandroids have been saying over and over again that the majority of the iphones sold are the iphone4 and 3gs. So this article clears those made up figures from fandroids :)

62. andro.

Posts: 1999; Member since: Sep 16, 2011

Don't know why phonearena keeps putting up these stupid Apple articles. Everyone knows ifans pre programmed to buy the 4s, the 4ss and the 4sss and so on. After all its a 'new' apple phone and they must have it despite already having it already just minus an 's' in the name. Most start saving for the next 'new' iphone as soon as they have bought the current one. This is a hilarious fact that people have been laughing at for years now so maybe PA is also having a laugh at it.

87. 530gemini

Posts: 2198; Member since: Sep 09, 2010

@andro. Just like you are programmed to change your mind when an article like this comes out proving fandroids statements to be lies :) Now you say that EVERYONE knows that people are going to buy the ip4s. Then why do fandroids say that the majority of the sales were from older models? Lol. You guys are contradicting yourselves, lol. You fandroids are as fragmented as your OS, hahahahahahaha.

6. ayephoner

Posts: 858; Member since: Jun 09, 2009

i wonder this too. why would you spend your upgrade on a 1 1/2 to 2 1/2 year old phone? ahhh, the stupidity of the american consumer.

8. bigdawg23

Posts: 467; Member since: May 25, 2011

Many consumers want the iPhone but care more about cost vs speed. My mom wanted a smartphone but wouldn't spend $200. I got her the 3GS for $.01. Personally I am not like that as I will spend $200-300 on a phone without blinking.

21. ayephoner

Posts: 858; Member since: Jun 09, 2009

2 years from now, she could have sold the 4s for at least 200 more than the 3gs and buy the newest then. the 200 more is like a one time investment for better phones for the rest of your life.

58. bigdawg23

Posts: 467; Member since: May 25, 2011

Oh I know. I had this discussion. Hell iOS 5 on the 3GS sucks. Its Slow.

32. iamcc

Posts: 1319; Member since: Oct 07, 2011

Eh, some people just don't need the latest. My girlfriends family all just got iPhones and the only person that got the 4S was her dad. Her mom and brother bought the iPhone4 just because they wanted an iPhone and don't really care about having the latest. Everyone is different...

10. Paden

Posts: 262; Member since: Jul 07, 2011

This discredits the "iPhone is doing well because of the free 3GS" argument. It shows that the 4S is selling and not the previous models. Maybe thats why?

13. JeffdaBeat unregistered

Honestly, I think the iPhone 4 is an extremely awesome deal given the features and hardware you get with it. I still have my iPhone 4 and although the 4S is nice, the 4 works fantastically well. Usually, I talk people out of getting older phone models, but it seems like Apple is doing a better job at putting enough power into their phones that they are able to keep up for much longer than 2 years.

23. ayephoner

Posts: 858; Member since: Jun 09, 2009

not trying to troll, but i would say they are just doing a better job at barely upgrading their phones. thats why the 4 is still great.

30. greathero1

Posts: 584; Member since: Jun 13, 2008

Actually considering all that was packed into the 4S, I would say that it was a considerable upgrade. Sure the UI is relatively the same but added features and specs was quite a bit more. Nice try but you are trying to troll and you did not do a good job of it.

39. ayephoner

Posts: 858; Member since: Jun 09, 2009

really not trying to troll. i promise. you can count the new features on one hand. the look is the same, the feel is the same. the main reason i chose android this time is b/c i owned an iphone 3g, which really isnt all that far off from what they are offering now.

41. greathero1

Posts: 584; Member since: Jun 13, 2008

Actually you cannot. Here is a list just from the software side of things. http://techzoom.org/ios-5-complete-list-of-200-new-features/ There were quite a few tweaks under the hood as well. I do agree that they should have went with a different hardware design though. Did something to physically distinguish the 4S from the 4.

130. ayephoner

Posts: 858; Member since: Jun 09, 2009

You tried going tohttp://techzoom.org/ios-5-complete-list-of-200-new%E2%80%8B-features/, and it doesn't exist. nice fail. i've seen the list though. other than what they covered at the keynote, there is nothing significant. the 4s is the 4 with a new (underclocked) processor, new radio, new camera, siri and new notifications. even with minute changes it still launched with software issues. if you like it, great. obv millions do. but, for me, it was just waaaayyyyy too familiar.

17. Victor.H

Posts: 1062; Member since: May 27, 2011

One possible reason is because it's cheaper. Obviously, sales suggest otherwise - that price difference is virtually a non-factor, and that's what makes it interesting.

3. N.Reynolds

Posts: 257; Member since: Feb 15, 2011

All those percentages show they are for the 64GB...

18. Victor.H

Posts: 1062; Member since: May 27, 2011

Thanks for noticing, it's now fixed!

5. ivanko34

Posts: 617; Member since: Sep 04, 2011

And why they don't choose the iPhone 5 ? It is not mass available since last August ?

7. drahmad

Posts: 480; Member since: Aug 20, 2011

21% were iPhone 4S 64GB, 34% were iPhone 4S 64GB, 45% were iPhone 4S 64GB. you mean 100% bought iPhone 4s 64GB? hahahaha, victor....

12. MickDM

Posts: 63; Member since: Nov 29, 2011

V...iCtor ;)

16. drahmad

Posts: 480; Member since: Aug 20, 2011

victor hates me:D he is a Mac guy and i am a PC Guy....he loves iphone and i love WP, he likes iPhone and i Like Lumia :D

45. MickDM

Posts: 63; Member since: Nov 29, 2011

drahmad, u should write for pa to give a more balanced perspective ijs ;)

48. drahmad

Posts: 480; Member since: Aug 20, 2011

lol sorry man, i wont post negative comments again :p

24. p0rkguy

Posts: 685; Member since: Nov 23, 2010

Your reading comprehension isn't so great... The researchers further broke down iPhone 4S sales only:

9. 9_HeLLs_oF_DrOid

Posts: 127; Member since: Jan 02, 2012

Most of the people buy iPhone users buy an iPhone because it's an iPhone! Also, their friends buy it, so they must too. How lame!

14. GALAXY-S

Posts: 701; Member since: Jun 07, 2011

yea its nothing new .. we all know the majority of people buy the iphone because its an "iphone" there is nothing "amazing" about this phone

20. c.hack

Posts: 614; Member since: Dec 09, 2009

Typical droidlet troll. Never used an iPhone but knows everything about it, and is smarter than everyone else.

* Some comments have been hidden, because they don't meet the discussions rules.

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