Here's why Apple's quarter is not only record shattering - it's historic

Here's why Apple's quarter is not only record shattering - it's historic
Apple has surprised even the boldest optimists with its quarterly results - the company ended up selling 37 million iPhones and 15.4 million iPads eliciting comments as “numbers so big that they almost seem like they should be typos.” 

That’s not just a record-breaking quarter - it’s a historic one, we need to put in the perspective of not only the industry but the global market to really see how successful Apple was. 

Here’s the breakdown of the facts:

- Apple’s $13 billion profits surpassed Google’s entire revenue of $10.6 billion. Actually, Apple’s profits for the year exceed Google’s revenue for the year as well.
- Apple’s $13 billion profits actually equaled Apple’s own revenue in Q4 2010. Which was only 15 months ago.
- Apple’s quarter is the second strongest in US history, the fourth strongest globally. It’s on that list with 18 other companies. You might notice all of the rest are oil and gas companies.
- Apple’s market cap makes its worth more than whole countries like Greece.
- Apple’s cash reserves now stand at $97.6 billion - which is more than all companies except for the biggest 52.
- Apple’s margins are staggering. While Walmart made nearly double the revenue, Apple had four times the profits.
- Apple’s gross margin for the quarter was 44.7% - so big, it got CFO Peter Oppenheimer stunned impressed and he’s been working at Apple for 15 years. 

- iPhone sales double with every new model: 
* In 2009, Apple sold more iPhones than it did in 2007 and 2008 combined. 
* In 2010, Apple sold more iPhones than it did in 2007, 2008, and 2009 combined. 
* In 2011, Apple sold 93.1 million iPhones, slightly more than it did in in 2007, 2008, 2009, and 2010 combined.
- Apple probably outdid Samsung in smartphone sales. With 37 million iPhones, Apple is way ahead of the 35 million Samsung smartphone sales guess. 
- Apple is also now back to being the world’s biggest smartphone maker.

- Apple sold more iPads than HP sold personal computers - 15.4 million iPads versus 14.7 million HP computers (Gartner’s estimate)
- The iPad market is now larger than the whole desktop PC market.

- iTunes alone brought 50% more revenue than Yahoo.

Clearly, this was a quarter that will be remembered. Apple is offering a lower guidance for the next quarter for a couple of reasons, but obviously the company is still growing. Could it outdo itself and surpise everyone again in the next quarters? Where it all of this headed for Apple? Let us know your thoughts in the comments below.



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58 Comments

1. RORYREVOLUTION

Posts: 3131; Member since: Jan 12, 2010

Calm down, its impressive but relax.....lol

37. jamrockjones

Posts: 345; Member since: Oct 26, 2011

I just can't believe how much profit margin they have. Does no one else see this as a negative thing but me. All that I see is that your paying for a brand rather than a product!

41. E.N.

Posts: 2610; Member since: Jan 25, 2009

I really think people take these things way to seriously. Buy your devices because you enjoy it and it makes you happy. I'm telling you now that people very much enjoy their iPhones. Android is not the best and neither is iOS. If you want customization, go with Android. If you want fluidity and quality applications, go with iOS. It's fine that you don't understand/like it, but you do have to accept it.

53. BattleBrat

Posts: 1476; Member since: Oct 26, 2011

Actually there are apps, like spotify, that are better on android, they are laid out better, the whole "quality apps" argument has gone out the window.

2. kylie

Posts: 9; Member since: Jan 22, 2012

the biggest reason was the death of steve job which was a free huge ad campaign for apple

33. deago78

Posts: 172; Member since: Oct 08, 2009

Kind of s**tty to say even if you hate apple.

38. downphoenix

Posts: 3165; Member since: Jun 19, 2010

its the truth though.

57. kylie

Posts: 9; Member since: Jan 22, 2012

its not about hate popy. its a big factor. all news papers , media agencies praised apple and steve jobs. It created a huge buzz about apple....

51. Lucas777

Posts: 2137; Member since: Jan 06, 2011

is it just me or have i not seen one add from apple over steve jobs?... somehow i doubt they are sitting in the board room praising his death

3. c.hack

Posts: 614; Member since: Dec 09, 2009

Samsung makes commercials Apple makes iPhones. Lol

4. sgogeta4

Posts: 394; Member since: Feb 02, 2011

You're a retard. Without Samsung, the iPhone would not exist since half the parts are made from Samsung.

7. c.hack

Posts: 614; Member since: Dec 09, 2009

And your a douchebag. Without Apple, Samsung would not know how to even make a phone - all they know how to do is copy American products.

10. andro.

Posts: 1999; Member since: Sep 16, 2011

Many many current companies have been making phones long before apple so your comment is not only ridiculous but hilarious,your ifan stupidity level certainly is without question.

14. ryq24

Posts: 875; Member since: Oct 17, 2011

without apple samsung will not have any idea how to make a smartphone or design one at that. samsung just copied what apple does.

15. andro.

Posts: 1999; Member since: Sep 16, 2011

Hmmmm......these article seems to show facts of samsung making phones years before apple decided to make one and brought new innovating tech and ideas even in those periods http://en.wikipedia.org/wiki/Samsung_Telecommunications and articles like these http://www.physorg.com/news2736.html http://www.gizmag.com/go/5848/

44. 530gemini

Posts: 2198; Member since: Sep 09, 2010

@andro. Is that why Samsung's bada os is the most successful os in the world?

43. 530gemini

Posts: 2198; Member since: Sep 09, 2010

@sgo. Without Samsung, Apple will just have to get their parts somewhere else :)

6. andro.

Posts: 1999; Member since: Sep 16, 2011

Apple actually makes very little of the iphone itself,most parts come from LG or Samsung,but being an ifan your under the mental illusion apple makes everything. Apple did design the iphone antenna which has been proven to be faulty,dropping calls or creating silent calls so rejoice,one of their main designs for the phone is its biggest flaw!

9. c.hack

Posts: 614; Member since: Dec 09, 2009

Its no secret that most products we buy are Manufactured in Asia, but most of the price of an iPhone stays in the USA. The design, engineering, profits, etc., are in the U.S. As for the antenna, the 4s corrected the iPhone 4 mistake. I have a 4s and 2 Droid Incredible 2's in the family and the 4s always, always has a stronger signal, and it does not drop calls where the DI2's do. The iPhone is not perfect, but it is far better than any of the many many Android phones I have used.

12. andro.

Posts: 1999; Member since: Sep 16, 2011

Work in the phone industry for any length of time and you will see complaints from customers of all phone models including the 4s that reception is much poorer on their iphone compared to other phones they've had

25. speckledapple

Posts: 902; Member since: Sep 29, 2011

I have heard that the battery life is a little worse on the 4s than the 4 but not really the reception. Then again, I am not a user or do I work in the industry so I guess my comment may not mean much.

46. 530gemini

Posts: 2198; Member since: Sep 09, 2010

@andro. Please read and compare customer satisfaction surveys. The iphone is ahead of any android oem's by a significant lead.

49. andro.

Posts: 1999; Member since: Sep 16, 2011

But those indoctrined in the ios system have no choice but to be satisfied with apples product as there is no other manufacturer available to them and as such they have to be satisfied with what they got,numerous weekly faults reported or not. In hindsight the freedom of choice and manufacturer in android means users have the mental freedom to question the pros and cons of their current manufacturer and gauge satisfaction ans next purchase from this

54. BattleBrat

Posts: 1476; Member since: Oct 26, 2011

And now, if memory serves, Apple is getting sued by Motorola for that antenna.

45. 530gemini

Posts: 2198; Member since: Sep 09, 2010

@andro. But you're forgetting one little thing that makes the idevices alive. Ios. Did samsung and lg also make ios?

50. andro.

Posts: 1999; Member since: Sep 16, 2011

thank god they don't make or use ios,as it would be the same ui growing stale year after year,with every 'new' phone like the iphone if they did! The innovation each year to be the best android manufacturer would cease to exist

52. 530gemini

Posts: 2198; Member since: Sep 09, 2010

@andro. Stale? Didn't you just read this article? Lol. For a stale OS, it does make a hefty profit :) You're just jealous :)

17. cgyspy

Posts: 13; Member since: Jan 25, 2012

Good artist copy.........Great artist steal........... Who said this?? LOL

47. 530gemini

Posts: 2198; Member since: Sep 09, 2010

It was some famous painter. It was Picasso I believe. You thought it was SJ huh?

5. Slammer

Posts: 1515; Member since: Jun 03, 2010

----" You might notice all of the rest are oil and gas companies."---- ----" While Walmart made nearly double the revenue, Apple had four times the profits."---- These quotes should provide information to the people that someone is getting ripped off when purchasing Apple products. Can anyone not see the big picture here? The first quote is alarming. Only the oil companies are raking in larger profits. That alone, is a red flag. Everyone talks about how greedy and how crooked these oil companies are. Yet, when it comes to Apple, it is perfectly acceptable? While many will try to break down the differences, the end results still prove that somebody is severely overcharging for products. The common denominator is equated and can't be refuted. Apple has been around for 30 years and almost passed away. However, in the last 10 years, they have gone from broke to almost the richest company in the world. Most of the turnaround has been since the iPhone was introduced. Does this not pose questions amoung this generation? Are people really this naive? Was our generation smarter to understand Apple's continual intent or were we stupid to not install some common sense into our offspring that they should beware of fast money making schemes? So to look at the statistics that these profits as being historic, is indeed truth. Truth that no company has manipulated society more than Apple. For a company to be resuscitated from brink of extinction to profit margins like seen here in just a short time, should in all reality, spark some scepticism on who is being taken. Remember, this is the same Apple company that has always made Apple products. The only difference is that the generation has changed. A generation that is completely oblivious to how Apple operates. A generation that fell in love with a revolutionary device. Apple made great products in our day. Why didn't Apple make these profits then? Because our generation wasn't duped by shiny things and being strung along with carrot dangling. Apple has just been proven to have locked down Siri just like they have done numerous lockdowns in the past. They then open them up on the next iteration of the product and claim "More Advanced". This all boils down to getting customers to pay another installment on something that they should've had from the start. Is Apple smart, or is this generation dumb? Quality is a great attribute. However, society should never compromise their integrity in allowing a company to overtake their dignity. When will people realize this? John B.

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