70-second Apple Watch boot procedure captured on camera

70-second Apple Watch boot procedure captured on camera
The Apple Watch isn't set to launch until this Friday, but the smartwatch sure managed to draw a lot of attention since pre-orders launched on April 10th. In a video that surfaced yesterday on YouTube, a demo Apple Watch unit is put through its start-up/boot sequence. It took 70 seconds for the device to boot up and show the watch face, which is more than double the time that the iPhone 6 needs to get past the Apple logo.

Obviously, there's a huge difference in terms of processing power between the two Apple devices. The iPhone 6 comes with an Apple A8 chip, one of the fastest mobile SoCs available on any device, while the Watch is built on an Apple S1 chipset, which is said to provide the same kind of horsepower as the Apple A5 chip that powered the original iPad Mini and the fifth-generation iPod Touch. 

One thing to bear in mind is that the Apple Watch unit in this video, which was apparently captured inside an Apple retail store, is most likely a test unit. At the moment, we do not know if there are any differences between retail-ready units and demo units, but at the very least, the demo units could come with a non-final version of the software. In any case, here is the leaked Apple Watch boot video:


Apple opened up for Watch pre-orders a little more than a week ago, but only a small percentage of customers will receive their units on April 24th when the Watch officially launches. Depending on the exact model, some shipping estimates are currently pushed back as far as June. 


source: YouTube via MacRumors

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70 Comments

1. czytoon

Posts: 14; Member since: Feb 26, 2015

So basically it's a 70 second stop-watch function

2. Mxyzptlk unregistered

Did you read the article?

8. czytoon

Posts: 14; Member since: Feb 26, 2015

I fail to understand the relevance of that. Yes I read it. Have you been introduced to humor? Try it, it's fun!

13. tedkord

Posts: 17090; Member since: Jun 17, 2009

He only accepts reverence toward Apple.

22. dirtydirty00

Posts: 427; Member since: Jan 21, 2011

70 seconds? hopefully the battery isnt dead when its over!

68. techperson211

Posts: 1280; Member since: Feb 27, 2014

@crytoon you got @Mxyzptlk there. +1, everything about apple he worshipped it like a god.

67. engineer-1701d unregistered

I didn't even have to read the article all I do is watch the video we did for a minute until it finally turned on and then wants to do nothing but lag

17. seven7dust unregistered

reminds me of the first gen iPhone or iPad , both took the same 70 seconds to boot up as well, maybe it's coincidence.

3. Feanor

Posts: 1291; Member since: Jun 20, 2012

Will be always taking so long for the Watch to show the weather? :-)) What a joke of a product. And reviewers already pronounce it the best smartwatch ever omitting the glaring issues: - Terrible battery life - Because of terrible battery life, lack of possibility to have the watch always on (hello, it's a watch, why should it dangle dead from your wrist?) - Lack of downloadable watchfaces (hello?) - Square shape makes round watchfaces look small and silly - 3-4 times more expensive than other smartwatches, if you compare the stainless steel version (most other nice smartwatches are stainless steel) Shall I go on?

5. bucky

Posts: 3771; Member since: Sep 30, 2009

you obviously couldnt care less for this product then right? Quite a bit of time spent reading, watching and commenting on an article would be stupid then i guess...

7. Feanor

Posts: 1291; Member since: Jun 20, 2012

I am a smartwatch and an iPhone owner, so actually I do care about this watch. But because I have had a smartwatch for over two years, I know better than most about its usage patterns and I can tell that this product is only as good as the irrational power of Apple to bend people's perceptions and blind them to the fact that other companies make good products too. I was just shocked by the reviews I read already for this product. The reviewers had obviously not even bothered to compare the Watch with its competitors. They proclaimed it the best, just so, completely randomly.

11. bucky

Posts: 3771; Member since: Sep 30, 2009

fair enough, actually. I jumped the gun on my comments-figured just another troll but you have experience with it. I take my comment back.

16. seven7dust unregistered

have you even used one to make judgements based on spec sheets and what others have said , always think beyond the numbers , thats what Apple is known for. and yes Apple has good faith from general public ,casue they won the confidence of buyers all these years unlike samsung , motorola Mcirosoft etc, that have consistently put foward mediocre products. while the iPads and iPhones have always been game changers. So more people trust Apple , nothing wrong with that it was well earned , it depends if they carry that confidence foward or not.

19. Feanor

Posts: 1291; Member since: Jun 20, 2012

I'm making judgements as an iPhone, Android and Android Wear user. I own all three. True, I didn't check the Watch yet personally, but after having changed already three smartwatches, I think I know what I want from one. And it's definitely not a half day battery life, an always blank screen, a design that looks like a miniature first generation iPhone strapped on my wrist and generally a smartwatch that screams so much gadget instead of watch. Motorola designed a beautiful smartwatch with a design ethos that would perfectly match the Apple design identity, but Apple themselves failed to do so. I'm sure there must have been a lot of nail biting in Cupertino when the Motorola 360 was presented.

20. seven7dust unregistered

feanor said "I didn't check the Watch yet personally" there you go, how about you wait till you get your hands on one before calling it crap , yes round watches are sexy , yes more batterylife is always better. but you never know whether a product is crap without using one for a period of time. this is what happens everytime Apple comes out with a new product people call it crap but it's not. maybe it's not for everyone , but a lot of people I know who tried the watch seem to like it so far.

48. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

First off I don't have to own or use a device to know it's crap. You are a senseless Apple loving foolish troll yourself. I have the Gear S. Why does the Apple Watch suck? Price 349 vs 299. Same rubber band. the Gear S has cellular capability the Apple Watch doesnt. UV sensor vs None IP67 Certified vs Not Full usable 2" display vs 1.5" display that is to small to even type on. Full standalone of all features vs not. Last 2.5 days with screen on all the time vs doesnt. Doesn't need a phone to setup or work vs does. Works with Bluetooth headphones vs doesnt. Has 4GB of user available storage vs none. NOW go ahead and come back with tour best BS about needing to have the device to know whether it is good or not. Like the iPhone it is weak on substance. The Apple Watch isn't a smartwatch, it's a glorified piece of jewelry first. My biggest issue is Apple had a chance to see the mistakes other oems made and they come and did equal or less. What exact are you getting for 349? For 299 I have a full phone on my wrist, the Apple Watch doesnt eve offer that But like we know Apple, GPS and cellular probably will be on the next del when it should have been on this one. After all the blog sites ripped Samsung over the original which still offered nice features including a camera, the Apple Watch offers nothing at all. How dare you try to go at it with some for a product you haven't use either or own. Questiom, do you need to touch fire to know it's hot? Do you need to spend money on a car first to know you won't like it? Based on your poor man's logic you think ownership is required to make a good obsevation. I guess your Apple brain is to small to read a spec list and capabilities to know when something is a POS.

41. samsboy unregistered

This man is a fool, game changer over what? for an $800 iphone which should have cost $400? Let me not waste my time, you are just a brained wash apple isheep fanboy. All these assimilated isheep who thinks everything made Apple is the best such mediocre icrap 6.

26. ikenvape

Posts: 305; Member since: May 28, 2014

Speaking of Apple's marketing based on bending perceptions. Ever notice how the background of these watches when presented are always stark black giving the appearance of a wrap around bezel-less screen? It is not until you see it with a white background does the illusion reveal itself.

28. Feanor

Posts: 1291; Member since: Jun 20, 2012

Completely. I saw hands-on images looking really bad with the black screen bezels so obvious. My old Sony Smartwatch 2 was suffering from the same effect, as the newer Smartwatch 3 and the Asus Zenwatch. This is why I think round screens are much better for smartwatches. They appear bezelless.

46. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

First off, there is no FRIKKIN law that says the only requirement to post is ownership or planned owner ship. Apple had 2 years to see all the missteps the other company is made and yet they made an even bigger one. All the things that were crappy about the original Gear from Samsung, which I did buy; is equal of rhie device with exception of bad press. At least Samsung did some ajar improvements with the Gear S which works 100% with phone, has GPS, wifi, UV, heart rate, a larger display and 2.5 days even if the screen is on everyday. The only thing I otice is that if you use the white watch face, the battery last shorter amount of time, but still.2 days usage. The Apple Watch is just k at best. First off it costs 349 and less features than the Gear S at 299. It had no extra function s the phone can't already do. Why aren't the heart sensors in the iPhone instead. No GPS? So no independent navigation capabilities. It's not a smartwatch. In fact it deer than the Pebble which is also a piece of junk. Let me be frank even though I have the Gear S, they are all junk. But at least with the Gear S, when I go riding or running I can leave the phone at home. The Apple Watch won't even do anything without the phone. I don't mind that the Gear and Apple Watch both require the phone to put data on it, but at least the Gear has more storage at 4GB for you to use for whatever you want, had mass storage capability when attached to its dock and it can make receive calls without being tied to a phone

10. Iodine

Posts: 1470; Member since: Jun 19, 2014

Terrible battery life compared to what ? And what's the sense of having the watch always on if you don't look at the display all the time ? How long do you think Apple will open some watch faces up ? You already have thousands of options how you can custimze the watchfaces. Who cares if the watchface is round if a Apple Watch doesn't have hands ? You can even have a square watch face with hands that change their length. A square screen sucks when doing regular watch things just as much as a round face sucks when doing "smart" things. You aren't supposed to use your Apple watch as a regular watch because it's not just a watch but it's Apple watch. 3-4 more expansive than ? You can decide how much to spend on Apple Watch. And you can happilly go on, but I don't think any of your points will hold up.

12. Feanor

Posts: 1291; Member since: Jun 20, 2012

- Terrible battery comparing the smartwatches I have owned. My Sony Smartwatch 2 could last 4-5 days, colour screen and all. My G Watch R lasts an absolute minimum of 2 days. With the Apple Watch it seems that power users will end up in embarrassment by the end of the day. - What is the sense of having the watch always on?? Hmm.. To look at the time? You know that the nice feature that fires up the display every time you lift up your wrist doesn't work always so reliably. Most of us flick our wrist slightly and smartwatches usually don't catch the flick. Good luck with this thing trying to see the time with a quick glance. - So, we shouldn't give any credit to others who pioneered round screens, because it didn't come from Apple? Did you notice how all round screen smartwatches have beautiful bezelless graphics and how conspicuous are the dead bezels on an Apple Watch? - And ok, for the price no comment. I said, compare the Watch with its competitors in terms of same materials. The aluminium Watch Sport is already more expensive than any stainless steel/leather competitor. For a similar stainless steel/leather Watch you need a minimum of around €800.

51. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Terrible battery life compared to my Gear S which has twice as many features and capabilities. Why should the face be on all the time? It's a watch right? I shouldn't have to turn it on to see the time. Leaving it on should be my option and doing so shouldn't kill the battery in 2 hours. What choices in price you have 349 is as cheap as you can go. What do you get for that price? A bracelet that requires your phone to even work In fact you can't even set the time without your phone. I have the Gear S. Better? Yes. It actually has smart features including a fully functional phone and its only 299.

63. ibend

Posts: 6747; Member since: Sep 30, 2014

apple spend millions buck for every product they release, and internet review is always get a share of that money.. and no worries, iSheep always buy apple product no matter how bad it its, and still pretend that they satisfied with it

4. homepage

Posts: 3; Member since: Apr 20, 2015

by the time we get weather update, weather would have changed ;p

6. SIGPRO

Posts: 2810; Member since: Oct 03, 2012

This watch is crap and a waste of money! Watch is laggy and slow!

9. Neros

Posts: 1016; Member since: Dec 19, 2014

70s to boot that thing up? Are you freaking kidding me? My tizen watch does it in like 20s. Sure it's a test model, but it's still really awful.

21. seven7dust unregistered

tizen is awful , Apple watch has more trust worthy software and better develoepr support, this is what makaes it infintetly more appealing btw how many times do you boot a watch ?

27. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014

Have you ever owned a tizen watch? Because if not, how can say it's awful according to your own comments?

35. tedkord

Posts: 17090; Member since: Jun 17, 2009

Hoisted on his own hypocrisy.

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