4 things Samsung's Bixby is rumoured to do better than Siri

4 things Samsung's Bixby is rumoured to do better than Siri
It’s the final countdown! With only two days separating us from the much-anticipated launch of one of the hottest flagships this year, the global tech forum is bubbling with excitement. Samsung Galaxy S8 is set to be unveiled simultaneously on March 29 at events in London and New York, to show off what the Korean giant has cooked for us this time.

Even though leaks on the S8 have literally flooded the news feeds, very few rumours have been officially confirmed. Nonetheless, we know for sure that Samsung’s AI assistant, Bixby, is set to make a debut in the upcoming Galaxy S, and will deliver features never before seen on a mobile device.

However, it’s good to keep an open mind before we have actually tested the new assistant ourselves. So far, Bixby sounds like an intuitive piece of software that aims to learn you and provide an all-round, personalised assistant experience. Some people speculate it would blow Apple's Siri out of the water, sporting rich app integration and human-like conversational flexibility. Even though Samsung officially announced Bixby this month, the press release did not go into much depth and detail about the AI’s expected features, so it’s really hard to speculate whether it’s a winning match to Siri.

Nonetheless, we have managed to put together a list of the known functionalities that might indeed shame Apple’s Siri and make the S8 even more desirable a purchase than it's already shaping to be. 

App integration


It’s safe to say that Siri lacks a great deal in terms of ability to navigate within apps and execute commands, and has a limited set of actions that it can actually carry out in an app. Calling a Uber car or sending a message on WhatsApp through Apple’s voice assistant is not really unique anymore, neither is it exciting. Even though Siri is 6 years older than Samsung’s newborn AI, Apple has not done much to provide notable innovation, as to how the software interacts with apps.

Bixby, on the other hand, is supposed to feature deep in-app functionalities, operating comprehensively through voice commands. Users would barely have to navigate using the common app interface, or will only need to do on few occasions – to select out of a bunch of options, for example. Galaxy S8 users are likely to be able to do the same amount of things in most apps through Bixby, as they would by finger tapping. 

Situational judgment


Siri does feel robotic in terms of context awareness, when you need the assistant to take into account your previous choices or likely current needs. Most of the time it will chuck back an answer that makes little sense, with view of previous commands or questions you have had. Apple’s voice assistant’s situational judgment is pretty much limited to fulfilling functions within or through certain apps by strictly following what you tell it, without making own deductions from your behaviour.

Bixby is expected to be quite an innovation, as it’s said to have the ability to understand where you are at in a certain application and allow you to continue through voice navigation. It will be able to understand the context of what you are doing at the moment and act accordingly, creating a seamless experience. It’s supposed to provide an intuitive flow of control and commands, where the software feels smooth and in line with what you are actually looking for, unlike a pre-programmed code-to-voice reader.

Smart voice command recognition


Most voice assistants, as well as Siri, will require you to remember how certain names or commands are worded, or phrased, in order to execute them. This state of affairs hasn’t changed dramatically pretty much since voice assistants came about. Before the smartphones boom, people had only a few apps to control and remembering how a particular “spell is cast” wasn’t too difficult. In this regard, Siri has great trouble with more complex or odd commands, greatly limiting what you can actually get done using only your voice.

Apparently, Bixby will be able to remedy this by understanding tasks with complete information or bad wording. The AI will use its acquired knowledge to carry out your commands to the best of its abilities, and will ask for more details, only when it hits a hard wall. If, for some reason, it is not able to execute a command, you would be able to “grab the reigns” and pick up where it left off. This would give Bixby an edge over Siri and competitor AIs, for you often need to start a particular action from scratch, when the assistant fails to complete it.

Cross-devices, IoT integration


Another area that seems to have been left at base ground at Apple is Siri’s integration with smart devices and IoT, which are really picking up speed in recent years. With new smart products now coming out of the oven literally every day, Siri still offers very limited cross-device integration. Yes, you can control everything Apple, but with most third party devices, you are limited to not much than switching them on and off. While Apple’s Home app gave Siri a little boost in this section, the assistant still lacks in features and flexibility, and already faces tough competition from Amazon’s Alexa.

Now, Samsung is obviously known for its great home units, as well as its smartphone products. In recent years, the company has invested heavily in smart home devices, and intends Bixby to integrate with all Samsung appliances.


Samsung hasn’t made any comments yet, as to if and what non-Samsung devices Bixby will be able to communicate with. However, the company seems to intend the AI to operate seamlessly across different areas of your life, believing Bixby will conquer ground way beyond the smartphone niche. 

The age of artificial intelligence


What an age – washing machines with microphones and invisible assistants that control them. Let us pinch you and also tell you that you are likely to see a lot of Bixby past its launch on the 29th. Samsung has said it has every intention to release a tool to allow third party developers to make their applications and services Bixby-enabled. However, no reasonable estimate can be given, as to how long it will take before Bixby gets its "know-how" on a decent amount of apps. This means that we might see inconsistent presence across some apps, until coders from around the world successfully integrate the AI into their software. Even though the future for Samsung's voice assistant seems to hold a lot of potential, it will inevitably take some time until Bixby takes full shape of what it sets out to be.

Apple, too, certainly seems aware of the situation and will definitely look to buff Siri up, most likely with iOS11, and challenge Bixby's entry. The company is also rumoured to be working on a an Amazon Echo-like home device, operated through Siri, supposedly looking to expand its AI and smart home presence.

Whether the Californian company is a bit too late with its move is still to be debated. However, we are literally hours away from finding out how big the aces in Samsung’s sleeve are, as we tune in for Galaxy S8’s much-anticipated launch, where Bixby will make a first-time appearance.

FEATURED VIDEO

29 Comments

1. kiko007

Posts: 7520; Member since: Feb 17, 2016

Awesome. Still think it has a dumb name though.

3. abdoualgeria

Posts: 928; Member since: Jul 27, 2015

Bixby is a typical name for a an AI assistant .... At least that what I think :p

4. androiduser

Posts: 513; Member since: Jun 18, 2014

Is the pixel 2 also gonna have an aspect ratio of 2:1 cause if so i might consider suicide

6. kiko007

Posts: 7520; Member since: Feb 17, 2016

That's an odd thing to commit suicide for. Then again, some dudes kill themselves while whacking it, so there are worst things in this world...

14. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

For all you know, heaven, hell or wherever you go when you die also has smartphones and there will still be a 2:1 Pixel 2 lol.

18. Mr.Pussy

Posts: 348; Member since: Feb 16, 2017

Bixby is pretty lame name. They should just call it "Kiko" lol.

19. tedkord

Posts: 17456; Member since: Jun 17, 2009

Watch what you say. You don't want to make Bixby mad. You wouldn't like him when he's mad.

26. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Yea it is. Maybe its Bill Bixby?! I would have been ok with keeping S-Voice.

2. Techist

Posts: 311; Member since: Jan 27, 2015

Glad we don't have to wait too much longer to get the official scoop on all these rumors. Wednesday can't come soon enough!

5. darkkjedii

Posts: 31531; Member since: Feb 05, 2011

I'll experience it on the Note 8.

10. tedkord

Posts: 17456; Member since: Jun 17, 2009

Hopefully. And I hope they relocate the fingerprint scanner to an ergonomic spot.

11. Mxyzptlk unregistered

Let's just hope that it doesn't bomb.

20. tedkord

Posts: 17456; Member since: Jun 17, 2009

Don't worry, it'll be the best large phone on the market, just as every Note has been.

29. Mxyzptlk unregistered

Tedkordenial

15. darkkjedii

Posts: 31531; Member since: Feb 05, 2011

More than likely, it'll be where the S8's is.

7. dmitrilp_

Posts: 330; Member since: Sep 12, 2016

Wednesday can't get here soon enough

8. parasshah100

Posts: 70; Member since: Jan 01, 2016

Why don't we have a time machine, so that I could go into the future already!

24. Klinton

Posts: 1409; Member since: Oct 24, 2016

Who TF use such ''assistants'' to speak with????? Are you all guys insane ???

9. xondk

Posts: 1904; Member since: Mar 25, 2014

Stating it now. We will soon after release get privacy concerns regarding bixby because people realise it needs access to the things it needs to use, like any other assistent, but this question isn't asked with other assistents..

16. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

"but this question isn't asked with other assistents.." Just 'cause you chose to turn a blind eye to privacy complaints like these ( http://bfy.tw/At6w ), doesn't mean they don't exist. If it stupidly demands excess privacy invading permissions like fukn Cortana to use it for non-personal stuff (eg demanding you login with an account merely to check the weather), I won't hesitate to call it the spyware it is.

27. xondk

Posts: 1904; Member since: Mar 25, 2014

Oh I see it just fine, and my point is that in general the question is not asked.

12. nctx77

Posts: 2540; Member since: Sep 03, 2013

The problem is that Siri is rumored to get a major overhaul this year.

21. tedkord

Posts: 17456; Member since: Jun 17, 2009

The other problem is that Siri is already a bit behind other assistants, like Google Now and Cortana. So,even with a (rumored) overhaul, it could still be pulling up the rear.

22. iushnt

Posts: 3145; Member since: Feb 06, 2013

That's not a problem at all for us, is it?

13. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Good PA. Keep these articles coming that show Samsung in a good light. Other wise you will call down the wrath of a self proclaim tech expert. Lots of people in the forums having trouble dealing with his false claims and wrong data.

17. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

1 more feature, slow the device to a crawl.

23. iushnt

Posts: 3145; Member since: Feb 06, 2013

May be you should realize that we are in 2017. You seem to be a non-tech person.

25. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

The 1st thing should be: 1 - EVERYTHING! Then every thing else is just picking something specific. Worse thing about Siri, struggles with accents and word context. I dont understand how Microsoft is the only OEM who made an Assistant that understand context of usage based on what country the phone is being used in. The rest thing to step up! Even I struggle with accents. So no fault for Siri on that. But by no wthere should be improvement.

28. yyzamin

Posts: 383; Member since: Aug 26, 2015

Imagine Siri was this late coming to the party. Only took Samsung just over 6 years to catch up.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.