35% of smartphone owners use them while driving
Mobile Communicators. This group made up a leading 27% of those surveyed and it turns out that while 96% of them own a car, 24% of them drive while using their smartphone and 70% have the need to be reachable while traveling.
We urge you to consider AT&T's "It can wait" campaign that is trying to put a dent (ugh!) in the number of auto accidents that occur each year with injuries or fatalities due to someone texting while driving. That number is now 100,000. AT&T says no text is worth dying for and the nation's second largest carrier is spending millions to get the word out. We would hate to lose any of our loyal readers over something as unimportant as the average text message.