This year's iPhone flagship could be more expensive than ever

This year's iPhone flagship could be more expensive than ever
This year’s top-of-the-line iPhone flagship could be more expensive than ever. Late last year, Apple entered previously-uncharted territory with the launch of the iPhone X, priced at $999. Despite initial reluctance, sales have seen only a minimal decline which the higher price point makes up for, although the company was forced to cut orders for the device after launch.

Now, however, it's reported that Apple is looking to establish a whole new pricing bracket which would begin at $999. The way the company will achieve this is by introducing a larger-screened model of the iPhone X’s successor, which could start as high as $1,100. This would then create a new pricing band that could stretch as high as $1200 or, possibly even more, when different storage configurations are taken into account. In addition to this, though, Apple is reportedly aiming to entice users on the lower-end of the pricing spectrum, with 2016’s iPhone SE likely to receive yet another price cut, this time to $300, that could attract a number of customers. After all, the company is said to have a three-step strategy that begins with pushing premium features down to lower-cost devices. Following on from this, the aim is then to gradually push these customers up the pricing spectrum whenever they upgrade their devices. While, last of all, the company aims at establishing new price groups that can allow it to push customers even further up the pricing band, while also lowering the price of older devices to entice even more potential customers.

Since the end of 2010, Apple has gradually raised the average selling price of its iPhone lineup, going from just under $670 to nearly $800. With the launch of an even pricier iPhone device this year, Apple could once again push its average selling price up even further, perhaps eventually reaching $900.

Related phones

iPhone XS Max
  • Display 6.5" 1242 x 2688 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A12 Bionic, Hexa-core, 2490 MHz
  • Storage 64 GB
  • Battery 3179 mAh(25h talk time)
iPhone X
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2716 mAh(21h 3G talk time)

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50 Comments

1. libra89

Posts: 2299; Member since: Apr 15, 2016

I see what Apple is doing here, they want everyone to get a piece of the pie. The pie of course, is being able to join into the system.

13. Phullofphil

Posts: 1824; Member since: Feb 10, 2009

Nobody has anything important to say besides trolling an Apple artical.

15. libra89

Posts: 2299; Member since: Apr 15, 2016

? I don't think I understand. What I meant by my comment is by starting low with the SE all the way up to the iPhone X plus, that essentially means that everyone can join the ecosystem and get "trapped" into the world of iMessage, FaceTime, and all of those things that people have a hard time breaking away from.

43. sgodsell

Posts: 7459; Member since: Mar 16, 2013

"After all, the company is said to have a three-step strategy that begins with pushing premium features down to lower-cost devices." Android OEMs have been doing this since it started. The real question is what features and prices will Apple give to their supposedly lower end iPhone models?

52. whatev

Posts: 2337; Member since: Oct 28, 2015

Their supposedly lower end models offer a better experience than the supposedly “high end” androids (if those can be called like that) I’ll wait for the predictable response: qhd resolution, 150% screen to body ratio, “design”, fast charging, blah blah blah ZZZzzzZZZzzz *rolls eyes

22. NarutoKage14

Posts: 1327; Member since: Aug 31, 2016

What important thing can anybody say about a company continually milking their customers and them willingly accepting it?

35. rouyal

Posts: 1583; Member since: Jan 05, 2018

What important thing can anybody say about companies that continually milk their customers by cutting off updates and forcing upgrades?

41. kabhijeet.16

Posts: 892; Member since: Dec 05, 2012

What important thing can anybody say about companies that continually milk their customers & forcing upgrades by new updates which slow your device & introduce bugs in each update so that customers are forced to buy newer version@even higher price. Why would anyone waste so much money!

53. whatev

Posts: 2337; Member since: Oct 28, 2015

What important thing can anybody say about companies that continually milk their customers & forcing upgrades, lying about security patches, taking forever for firmware updates, second class citizen treatment by developers and even more and the customers wilingly accepting it just because they hate apple for stupid reasons?

45. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

My S6 edge is on the march 2018 update, and it has been since the middle of march. How is that cutting off updates, when my device is 3 years old?

58. rouyal

Posts: 1583; Member since: Jan 05, 2018

You at least got Oreo right? Maybe you’ll get P?

2. Cat97

Posts: 1937; Member since: Mar 02, 2017

...and it will probably have the lowest iPhone sales numbers ever.

3. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

$1,200 is cheap when you compare it to their entry level iMac Pro at $5,000 or fully loaded version at $20,000.

11. Fred3

Posts: 566; Member since: Jan 16, 2018

Those are not phones that you're comparing them to sir, so no it's not cheap.

5. apple-rulz

Posts: 2198; Member since: Dec 27, 2016

Get rid of the horrible notch and the idiotic need to swipe AFTER unlocking with FaceID, and the phone will be worth the money.

10. Anderson36

Posts: 42; Member since: Apr 28, 2017

If Apple could include their own ”notchless” Micro LED screens with improved battery tech ASAP in the future then hands down that would be the most perfect phone ever made.

33. cmdacos

Posts: 4272; Member since: Nov 01, 2016

And didn't restrict iOS

36. rouyal

Posts: 1583; Member since: Jan 05, 2018

Or jailbreak. You know, kinda like rooting on android

50. cmdacos

Posts: 4272; Member since: Nov 01, 2016

I don't break the warranty on my phones. Not an option. I want a device that I control out of the box. Not a phone apple controls.

59. rouyal

Posts: 1583; Member since: Jan 05, 2018

Ok. Fair enough. Neither do I. I’m way past rooting, roms, and launchers. Just curious, what control are you meaning with android? If you mean torrents and emulators, I guess I grew out of that and found myself not really using it on a phone. Launchers, I feel if I nee

6. sun0066

Posts: 277; Member since: Feb 12, 2011

Samsung galaxy s does everything and well ! And half the price !

23. whatev

Posts: 2337; Member since: Oct 28, 2015

Half the overall quality also

39. sissy246

Posts: 7124; Member since: Mar 04, 2015

HAHAHAHA

7. cncrim

Posts: 1589; Member since: Aug 15, 2011

Then it will another decline in sale. 6s still goin strong, not interesting upgrade.

8. Humanoid

Posts: 1226; Member since: Dec 11, 2017

I would not complain if the price here was $1200. It is not enough to buy not even i8 64GB. X 256GB came for $2200

12. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

This is insane, they're going to raise the prices even further? The iPhone X was already overpriced, especially for a product that felt more like a prototype than anything else, with consistent software issues (IOS 11.0 was a mess and so were the updates afterwards, it's only now that they have finally fixed it properly) and performance issues to start with, as the ram management was horrible. Their sales should fall even further, especially considering they had to cut manufacturing by 50% for the iPhone X, which was their anniversary phone, which is a very special thing. Their next phones won't be a completely new direction for iPhones and it won't have any special connotation, like being an anniversary phone. Their new phones are just going to be a copy of the iPhone X design. People gave Samsung crap for using the design of the S8 on the S9, but the exact same thing is going to happen here. Apple is simply going to re-use last years design. Therefore these smartphones won't sell as well.

14. gamehead unregistered

Not getting a penny from me then

16. p51d007

Posts: 705; Member since: Nov 24, 2013

LOL, I don't care what brand phone...personally anything over 300-500 bucks is too expensive.

17. Texman82

Posts: 8; Member since: Apr 07, 2018

I agree. That's why I usually buy used phones.

47. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

The only reason i don't do that is that the batteries are usually the first thing to go in modern smartphones, and they're difficult to replace these days. Lithium-ion batteries just can't stand the test of time. So do you switch out the batteries every time you buy used?

* Some comments have been hidden, because they don't meet the discussions rules.

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