Cheaper Vision Pro coming in 2025, say supply chain sources

This report, though exciting, might also not be entirely true. It seems like every other day some new story pops up about the Vision Pro that completely contradicts older stories. For example, Bloomberg insider Mark Gurman recently stated Apple was having trouble making the Vision Pro cheaper.

We’ve also got reports from Apple analyst Ming-Chi Kuo that Vision Pro production has been slowed down due to poor sales. Kuo claimed there were potential changes to Apple’s HMD (head-mounted display) roadmap, and that a successor to the Vision Pro is likely being delayed.

Then again, it’s not all doom and gloom for the Vision Pro. Apple CEO Tim Cook revealed in the company’s latest earnings call that half of the Fortune 100 companies had bought a Vision Pro. If these companies find productive use cases for the headset they would gladly be purchasing more.

The Apple Vision Pro is one of the best AR headsets we’ve ever reviewed. But though it’s a marvel of engineering, the thing is too expensive and has too few use cases for the average consumer. I doubt the non Pro Vision headset would be as cheap as a Quest 3 but at least it might bring some more competition to the table.