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Survey says...Verizon has wrested 12% of the Apple iPhone 4 market from AT&T

Posted: , by Alan F.

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Survey says...Verizon has wrested 12% of the Apple iPhone 4 market from AT&T
Remember the old days before Verizon actually launched its version of the Apple iPhone? Back then, analysts would make dire forecasts predicting that AT&T would never be able to survive the large number of estimated customers that would make the switch to Big Red with its more reliable cellular network.

With more than a month gone by since Verizon started selling Apple's touchscreen handset, some information is leaking in. According to a survey done by mobile ad network Chitika, Verizon has a 12% share of the U.S. market for the Apple iPhone 4. The survey is based on iPhone web usage and a method to determine which version of the handset is in use at a particular site.

Neither carrier has released official numbers, but in regards to the estimated 87% U.S. iPhone market share that remains with AT&T, executive Ralph de la Vega said that the figure was "within our expectations". As for Verizon's viewpoint, spokesman Dan Mead blamed the relatively light retail sales action for the handset on the carrier's record setting pre-order sales turnout, which seems to have damped some current demand for the Verizon version of the phone.

source: Chikita via electronista

Verizon has taken an estimated 12% of AT&T's iPhone market share

Verizon has taken an estimated 12% of AT&T's iPhone market share


34 Comments
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posted on 16 Mar 2011, 11:36 1

1. Yep (unregistered)


As much as they want to blow this out of proportion, the true test to see who takes the reigns as the Carrier with the most iphone subscribers will be when the newest device comes out. If a current ATT customer left ATT to go to a carrier with the exact same device that would seem pretty ludacris. Why pay a early termination fee then pay for bascially the same device you already own. There wont be a real battle until the next iPhone comes out and both carriers have it.

posted on 16 Mar 2011, 12:22 1

7. bmw3wags (Posts: 15; Member since: 15 Mar 2009)


Exactly we wont really know how many people leave at&t till the launch of the iPhone 5. Thats what I believe at least.

posted on 16 Mar 2011, 11:48 2

2. snowgator (Posts: 3210; Member since: 19 Jan 2011)


May even take two years. Some of the customers on AT&T just signed up last year and may be willing to wait until 2012 instead of pay the ETF to go to Verizon. I was guessing most iPhone customers would come from existing Verizon customers, not AT&T. But to be honost, 12% was a little higher of a number then I thought would leave for a year old phone. Will be interesting.

posted on 16 Mar 2011, 11:57

4. Vanny (unregistered)


12% does not represent the amount of people that left ATT for Verizon.. it represent the total iPhone customer on Verizon regarless of where they came from..

posted on 16 Mar 2011, 12:11 1

5. JeffdaBeat (unregistered)


Right. I mean, for all those folks who signed up for the iPhone 4, right now they still have a $200+ ETF. If AT&T is to see an erosion, it will be over the next two years. Sprint was the same way...

posted on 16 Mar 2011, 11:55

3. Vanny (unregistered)


By the time the next iPhone comes out, there will be a lot lower demand for the iPhone. Due to a lot more available competition that is proven getting better and better with time.. Heck, Android is already No1 in the USA over Blackberry.. Regardless of how Android got there, they are No1 now for a reason. And on top of that, WP7 starting to pick up more steam.. So i guess we will see how this year is going to turn out...

posted on 16 Mar 2011, 12:18 1

6. Phone Arena Reader (unregistered)


As soon as Verizon iPhone:

1. Has LTE.
2. Can do data and voice at the same time.

I am switching.

I have been on too many phone calls with Verizon customers where I have said:

Me: "Send me that picture"
Them: "Okay sent it - did you get it yet?"
Me: "Nope"
Them: "Now?"
Me: "Still no. Are you on Verizon?"
Them: "Yes"
Me: "Okay, we will need to hang up.


Me: Got it.

posted on 16 Mar 2011, 13:20 9

13. swissarmy (unregistered)


I have been on too many phone calls with AT&T customers where I have said:

Me: "What's up?"
AT&T Customer: "Not much."
Me: "Want to meet for dinner?"
AT&T Customer: _________.....
Me:" Helloooooo, are you still on the phone?"
AT&T Customer: ________......
Me: "You must be on AT&T, I will wait for you to call back since your call dropped."

posted on 16 Mar 2011, 14:02 4

15. haha (unregistered)


Classic!

posted on 16 Mar 2011, 22:56

32. brikz4real (Posts: 173; Member since: 24 Dec 2008)


Phone Arena Reader

I hope you realize that you can send a Verizon customer a picture / video / text while they are talking on the phone. They just can't do voice and WEB at the same time. FYI.

posted on 16 Mar 2011, 12:25 3

8. remixfa (Posts: 13913; Member since: 19 Dec 2008)


what business are you in that you have to constantly send pictures while your talking? lol. bow chika wow wow!

12% is a pretty substantial number.. especially for only a month. i doubt half of that is from ATT because of the aformentioned ETF issue. It's going to be a slow bleed for ATT as they start losing conciderable customers.. especially with their new data tier pricing which is rediculous and their lose of iExclusivity.

posted on 16 Mar 2011, 14:54

17. SpellCheck101 (unregistered)


aforementioned*
considerable*




Your welcome!

posted on 16 Mar 2011, 15:17 1

23. SpellCheck201 (unregistered)


you're* welcome

posted on 16 Mar 2011, 18:32

26. SpellCheck101 (unregistered)


touche

posted on 16 Mar 2011, 20:46

28. remixfa (Posts: 13913; Member since: 19 Dec 2008)


douche

:)

posted on 16 Mar 2011, 12:32

9. Phone Arena Reader (unregistered)


It was just an example of course to illustrate my point.

I need simultaneous data and voice.

When Verizon gets that ... I am switching.

posted on 16 Mar 2011, 12:38

10. Dub (unregistered)


I am very interested to see the official numbers but, the ETF does not deter an unhappy customer from moving from one carrier to another. ATT IPhones are in very high demand globally so hey can easily be sold on Ebay for enough money to pay for the ETF.

posted on 16 Mar 2011, 12:46 4

11. somethingnew (unregistered)


OK, I'm sick and tired of the inability of the VW network being not able to talk and send/receive data at the same time. Whoop de do!! Who cares. What is that important in this world for ATT's only claim to fame for a phone is the ability to talk and send pictures at the same time. Are you in such a hurry that it has to happen that second? I've never had talk/data feature to use, therefore, never had it, don't miss it. What were you fools doing 10 years ago. We all had plans with 60 minutes and cost $100.00 with a battery life of 45 minutes on a good day. So let that talk and send data crap go. Both freakin phones are the same and the one on VW just happens to be on the best network. I'm on Sprint with EVO, so I don't own loyalty to anyone, but you people out there need to get a life and wake up in the world and see what's really happening. Look at Japan, you think you can talk/send data over there now. Thank You.

posted on 16 Mar 2011, 13:19

12. Vanny (unregistered)


By the time I came back from Japan 11 months ago, ALL GSM Networks were able to talk and send data.. But the CDMA networks were the most reliable..

posted on 16 Mar 2011, 15:22

24. Phone Arena Reader (unregistered)


I use a conferencing application on the iPhone.

When remote using the i4, in conference calls, it allows me to see documents, desktop, and applications that people are sharing during the call.

Data and voice is a must for me.

Don't get me wrong. I LOVE Verizon and would sooner have Verizon over AT&T due to coverage and reliability of the network.

For my profession though, Verizon does not cut it.

posted on 16 Mar 2011, 15:56 1

25. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Here's one example of why it's useful. If you have a navigation app you can take a call and the navigation still works. If you don't you can't take calls while navigating. It's very useful to have voice and data at the same time. Not a deal breaker for a lot, but very useful.

posted on 17 Mar 2011, 02:32

33. marshefen (Posts: 24; Member since: 27 Jan 2011)


Sorry, that's not a very good example. If you have already started navigation and received a call, it will continue to navigate on VZW as well. I was actually on a call with my mom recently and we were going to the same place and needed directions. I had the call on speaker and my mom was able to hear the directions also.

posted on 17 Mar 2011, 11:22

35. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


it depends what kind of app you have, if it needs to access the network it won't work.

posted on 16 Mar 2011, 22:38

31. pickles (Posts: 14; Member since: 18 Jan 2011)


http://tinyurl.com/cooldogbro

posted on 16 Mar 2011, 13:22

14. jbash (Posts: 341; Member since: 07 Feb 2011)


Can we say Sprint #2 carrier by 2013? Wishful thinking I know. Anyone want a Kyocera Echo? LMAO

posted on 16 Mar 2011, 14:43

16. luis_lopez_351 (Posts: 951; Member since: 18 Nov 2010)


That is because Android is ruling on Verizon. let the hate begin >:)

posted on 16 Mar 2011, 15:01 1

18. networkdood (Posts: 6270; Member since: 31 Mar 2010)


These figures do not really tell much of the story - Verizon iphone customers are made up of Verizon customers who upgraded to the iphone and of customers who left AT&T for the Verizon iphone. We should find out in April just how bad, supposedly, AT&T did.
Subjects/news articles about iphones and about how bad, supposedly, AT&T's network is, are just way overhyped.

posted on 16 Mar 2011, 15:10 1

19. BaiGanyo (Posts: 308; Member since: 07 Feb 2011)


I've been on the edge of my seat for weeks waiting to know the percent of iphones on vzw compared to att lol. It'll be an especially useful measurement in the coming years since it has nothing to do with how few are actually selling... Typical of apple, nothing but deflection. Failing again.

posted on 16 Mar 2011, 15:14 1

21. networkdood (Posts: 6270; Member since: 31 Mar 2010)


Good point - I could care less about iphone - maybe its media-hyped marketing machine is probably the best in the world - perhaps OBAMA could use it when selling his ideas to the American people.
A lol of iphone users with AT&T that I know have switched to ANDROID with AT&T.

posted on 16 Mar 2011, 20:50

29. remixfa (Posts: 13913; Member since: 19 Dec 2008)


well, he did just have a closed door meeting with steve jobs. maybe he wanted to hire the advertising department? lol.

of course, having ideas that are actually good for the country in the long haul, dont need a lot of "selling".

posted on 16 Mar 2011, 15:12

20. networkdood (Posts: 6270; Member since: 31 Mar 2010)


So, this article states:
'Verizon has a 12% share of the U.S. market for the Apple iPhone 4. '

So, okay, AT&T has lost 12% of the market share to Verizon for iphone ownership....but again, we have no clue what percent of that is from customers who left AT&T just for the CDMA iphone.

It is truly amazing how people on here and other site 'fight' over companies and phones.
Do you really think manfacturers and wireless carrier care about anyone except about ensuring that their CEOs have a big bonus at the end of the year?
AT&T comes out with the Captivate....neutered...mine can do 1.3+ mbps upload...do the
'mobile AP' hot spot tethering thing, can be used on any GSM network I choose, upload files from e- mail or internet, download 3rd party apps (not from marketplace), etc...etc...because I made it that way.

The company that will win in the end is the one that will allow customers the most freedom to do what and when they want on their phones/wireless devices, for the best price. Being the fastest and most reliable will not necessarily mean that company will succeed to being #1

So far, it appears Verizon is #1 in many areas that customers care about. At least with 4 companies competing for our dollars, we, the consumer, will benefit.
Maybe, if a company can figure out how to blanket the entire nation in their coverage, no matter the weather, terrain, or other issues, then that company will be the new #1 carrier....one can hope....
That will

posted on 16 Mar 2011, 15:15

22. networkdood (Posts: 6270; Member since: 31 Mar 2010)


Hey PHONEARENA.....how do I edit my post....lol...for grammar...

posted on 16 Mar 2011, 20:02

27. orly (unregistered)


No data about the small number of iphones that have been put on the tmobile network???

posted on 17 Mar 2011, 10:26

34. chuckchizzle (Posts: 8; Member since: 17 Mar 2011)


I think its funny, when the first I phone came out it was still using "edge" when 3G was available. Then BAM here comes the I phone 3G when the First I phone buyers where still locked into a contract...so Apple made money if they bought it w/o contract and AT&T made money from the people that cut their contract to get it. Plus all of the new acts. that got on board....
Now Verizon gets the I phone 4 that runs on 3G when 4G is available AND the I Phone 5 will be here soon.....those guys are devilishly smart.

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