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Survey says that the Samsung Galaxy Series is simpler than the Apple iPhone

Posted: , by Alan F.

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Survey says that the Samsung Galaxy Series is simpler than the Apple iPhone
It has always been believed that the iOS platform is more intuitive than its rivals. First time smart users are able to pick up an Apple iPhone and quickly be able to operate the device. Android might be seen as being confusing because one of its strengths, customization, could result in giving people too many choices. Sure, having options is a good thing, but having too many of them could be seen as being distracting and confusing.

Look at the iOS vs.Android home screen. If an iOS user installs Flipboard, an icon appears on the screen. When Android users install the same app, they have to decide if they want a Flipboard icon to stay in the app drawer only or also show up on the home screen. A third option gives an Android user installing Flipboard the option of putting up a widget on the home screen for dynamic realtime data. For the vast majority of our loyal readers who are definitely into smartphones, these decisions are no big deal and are probably considered even a little fun. But for those with no real interest in smartphones other than using them to make calls, the options that Android gives you could be seen as a pain in the butt, time-consuming and complicated.

The top 5 brands on the Global Brand Simplicity Index

The top 5 brands on the Global Brand Simplicity Index

However, a new survey of 400 people conducted by brand consultancy Siegel+Gale reveals that on a product basis, Samsung's Galaxy S brand is simpler than the Apple iPhone. Those responding to the survey liked the way that the Korean manufacturer's devices were compatible with other standards and brands, including accessories and devices. Those surveyed also liked the ease of transferring files on the Samsung devices. While it wasn't mentioned specifically, using S Beam will transfer files, music and pictures with a tap between two Samsung Galaxy S III handsets. This is a feature that Samsung showed off heavily with its commercials last year that poked fun at Apple iPhone fans.

Siegel+Gale says that on a product basis, the Samsung Galaxy Series does more than the iPhone and does it simpler. On the brand level, Apple is seen as being simpler. In the 2012 Global Brand Simplicity Index by Siegel+Gale, Apple placed 5th with Samsung 14th.The top company in the index was Google. The list is comprised of 94 companies representing 25 different industries.

It should be pointed out that Samsung is a client of Siegel+Gale while Apple is not.

source: Siegel+Gale via AndroidAuthority

46 Comments
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posted on 10 Apr 2013, 00:43 42

1. PapaSmurf (Posts: 7639; Member since: 14 May 2012)


Samsung: 1 Apple:0

posted on 10 Apr 2013, 01:30

8. TechBizJP08 (Posts: 494; Member since: 25 Mar 2013)


If Moto introduces the xPhone, Google will drop all android. xD

posted on 10 Apr 2013, 14:17

40. chocolaking (Posts: 430; Member since: 22 May 2012)


guys!! don't fall for it! stop falling in their trap of creating the hype for them.
a simple graph explains you are being brain washed.
http://static1.businessinsider.com/image/50b9282869bedd8822000058-940-705/chart-of-the-day-

posted on 10 Apr 2013, 00:52 26

2. Droid_X_Doug (Posts: 5578; Member since: 22 Dec 2010)


Waiting for the Apple fans to weigh in in 3, 2, 1....

posted on 10 Apr 2013, 01:04 2

4. Lift_Off (Posts: 151; Member since: 04 Apr 2012)


Hey whats up im here for the weigh in. Annndddd looks like about 210 pounds. maybe I need to cut back a little...

posted on 10 Apr 2013, 00:59 12

3. DarkShadow (Posts: 51; Member since: 01 Feb 2013)


a other hit for Samsung ^-^ that my boy

posted on 10 Apr 2013, 01:07 4

5. anywherehome (Posts: 971; Member since: 13 Dec 2011)


just try to mark any object and share in any app (translate selection, open as text and edit)
iPhone=really just a iToy that can not do so simple tasks

posted on 10 Apr 2013, 01:08 7

6. breathlesstao (Posts: 71; Member since: 16 Apr 2010)


Yeah, if someone has "no real interest in smartphones other than using them to make calls", they shouldn't buy a smartphone in the first place. Or at the very least shouldn't be representative in any survey about actual smartphone features.

posted on 10 Apr 2013, 01:25 21

7. darkskoliro (Posts: 953; Member since: 07 May 2012)


Any Android phone is easier to use than iPhone. I pride myself in being a techy person but I legit dont get iTunes..it over complicates and has a horrid interface.

posted on 10 Apr 2013, 23:52

43. vincelongman (Posts: 1012; Member since: 10 Feb 2013)


iTunes is terrible at syncing, it often doesn't knotice the new songs and also crashes a lot while syncing. Also it is very slow at converting music as well.

posted on 10 Apr 2013, 01:36 3

9. jcpwn2004 (Posts: 314; Member since: 18 Jan 2012)


simple to learn and much more customizable. iOS has a lot of work to do and is in a tough spot.

On one hand they really need to add a lot of features android has, on the other hand everyone will say they're copying android.

Lose/lose for apple which is fine for me with all the negative karma they've built up over the years.

posted on 10 Apr 2013, 02:13 4

14. therealestmc (Posts: 129; Member since: 23 Jul 2012)


Apparently you agree with this study. Will you agree if another come up tomorrow and say that iOS is easier to use than android? Obviously people just pick the studies that's favors their bias. In my personal experience iOS is way easier to use than android. However I love android more because of the customization it offers.

posted on 10 Apr 2013, 03:24

18. jcpwn2004 (Posts: 314; Member since: 18 Jan 2012)


I don't really care what this study says, and I agree that iOS is probably more intuitive. That's why old people & kids love iOS. In my opinion, this is what's holding iOS innovation back.

posted on 10 Apr 2013, 01:44 6

10. Taters (Posts: 2648; Member since: 28 Jan 2013)


Easy to reach and feel buttons, menu, home, and back. There is literally nothing that you can't do or press easily with that setup. With Apple's home button only, the back button is not easily seen on the app interface or browser and HTC just really sucks as usability in general putting everything in the wrong place and in awkward locations.

This is one of the reasons why Samsung is on top, not marketing.

posted on 10 Apr 2013, 23:57

44. vincelongman (Posts: 1012; Member since: 10 Feb 2013)


Having the home, back and option buttons on the bottom is easier than having to reach for the top (where it is most of the time on iOS). Also most Androids have the power button on the side, which is also easier to reach cause you don't have to stretch as much to get to the top.

posted on 10 Apr 2013, 02:07

11. jonartpop (Posts: 155; Member since: 25 Oct 2012)


Couldn't agree more with this survey. I hate it when there are great pictures of me on my friends' ipad/iphone that they can't easily share and when I need files to study from my lectures' ipad they just can't share it to my Blackberry/GS3 via Bluetooth.

posted on 10 Apr 2013, 02:08 1

12. urth_key (Posts: 14; Member since: 25 Dec 2011)


"But for those with no real interest in smartphones other than using them to make calls, the options that Android gives you could be seen as a pain in the butt, time-consuming and complicated."

1. This statement is contradictory because as you can see, not everyone can afford an iPhone.
2. The Galaxy series is way cheaper than the iPhone series.
3. Many people would choose Android phones for specific reasons (price would be one) so that's why people tend to know how Android works already.
4. There is no difference between the steps on how to make calls on Android and iOS. There is always present in the home screen.

posted on 10 Apr 2013, 15:29

41. jburris020 (Posts: 17; Member since: 28 Nov 2011)


The iPhone 4 on contract is free, the iPhone 4S on contract is 99.99 and the iPhone 5 on contract is 199.99

The GS3 is 199.99 on contract and the Galaxy Note 2 is 299.99 on contract.

Enlighten me as to how the Galaxy line up is cheaper?

posted on 11 Apr 2013, 02:16

45. urth_key (Posts: 14; Member since: 25 Dec 2011)


The article said GALAXY Series not only the GS3 and the Note 2 are being mentioned and also uses Samsung's TouchWiz or the Android OS. My point is that because Samsung offers a lot of phones specifically targeted to all the categories (be it for the low-end, mid-range or high-end users), they can now easily know how Android works because they already have an experience on how to use the operating system. BTW, the Galaxy Pocket (their, I assume, cheapest phone, is only about $100.)

posted on 10 Apr 2013, 02:10

13. jsdechavez (Posts: 701; Member since: 20 Jul 2012)


LOL.. I don't like iOS but obviously it's more primitive than Android. What were these people thinking.

posted on 10 Apr 2013, 02:53 2

15. darac (Posts: 2156; Member since: 17 Oct 2011)


FINALLY

This iOS simplicity MYTH is one of the most resilient, most deeply rooted into the collective mindset.. so much that even tech journalists are still brainwashed by it.

As pointed out by so many examples,(and by myself) Android is in fact the most simple OS once you pass the introduction phase.
Do not underestimate the intelligence of the user!

Ultimate flexibility will, ultimately, always be the ultimate way to the ultimate simplicity ^^

posted on 10 Apr 2013, 03:10 1

16. pankajgupta (Posts: 59; Member since: 09 Aug 2012)


"But for those with no real interest in smartphones other than using them to make calls"

Really ?? smartphone only for making calls ??
Dumb analogy.

if you only want to make calls buy dumbfone and not smartphone.

or do you mean Apple iPhone users use it only for making calls or iPhone is not usable apart from making calls ??

posted on 10 Apr 2013, 03:11 1

17. xprimer (Posts: 43; Member since: 25 Jan 2013)


samsung lags

posted on 10 Apr 2013, 03:26 3

19. osmaankhaan (unregistered)


Ur mind lags thats y it seems to u like that, u know 100 million couldn't b wrong

posted on 10 Apr 2013, 05:58 2

23. HASHTAG (unregistered)


Have you owned the latest Samsung devices?

posted on 10 Apr 2013, 07:47

32. xperiaDROID (Posts: 5150; Member since: 08 Mar 2013)


I think he owned the iPhone 5.........

posted on 10 Apr 2013, 04:17 1

20. darkkjedii (Posts: 10282; Member since: 05 Feb 2011)


I own both, and must say not its not. Nor is it really anymore complicated.

posted on 10 Apr 2013, 06:41

26. protozeloz (Posts: 5371; Member since: 16 Sep 2010)


Actually.... Count how many steps you have to do in order to run the WiFi off while inside an application on the galaxy, now do the same with the iPhone, same with the back button always constant on the galaxy and so on

posted on 10 Apr 2013, 06:45

27. darkkjedii (Posts: 10282; Member since: 05 Feb 2011)


That's true

posted on 10 Apr 2013, 06:50

28. darkkjedii (Posts: 10282; Member since: 05 Feb 2011)


But on my note 2 I have to unlock it to use s voice. On my iPhone 5 I can use Siri with the phone locked. Both phones have their good and bad.

posted on 10 Apr 2013, 07:10 1

29. protozeloz (Posts: 5371; Member since: 16 Sep 2010)


You use Svoice? Also why not just place a shortcut on the lock screen

posted on 10 Apr 2013, 07:13

30. darkkjedii (Posts: 10282; Member since: 05 Feb 2011)


Or how about not having to do that at all remember...simple and u still have to unlock to use the shortcut

posted on 10 Apr 2013, 08:16 1

33. protozeloz (Posts: 5371; Member since: 16 Sep 2010)


If I'm not mistaken siri comes turned off by default on the lock screen and must be turned on under setting, its why I thought it could be Similar to having to set it up. Also so... If you call someone or want to ask siri for map directions it won't ask for a pass lock at all? That's a serious security flaw according to standards

posted on 10 Apr 2013, 07:33 3

31. darkkjedii (Posts: 10282; Member since: 05 Feb 2011)


We could go back and forth all day bro, I own the top galaxy device and the top iOS device. Both have their areas where they're more simple and more difficult to use than the other, where the iPhone takes the cake in simplicity is in the camera dept. it only records in 1080p and auto compresses, and auto edits for sending. My note has no auto compress, or auto edit. You have to manually select limit for mms to send say by text. So if the vid file is too large, say a 3 minute 1080p vid. It'll say unable to attach file size too large and your stuck other than maybe YouTube. And that depends on the nature of the vid wink lol

posted on 10 Apr 2013, 08:19

34. protozeloz (Posts: 5371; Member since: 16 Sep 2010)


That's true there, I would still say that I find Andy's offering more simple for my life but simple is s subjective word

posted on 10 Apr 2013, 09:08

35. darkkjedii (Posts: 10282; Member since: 05 Feb 2011)


Agreed bro. I love both though.

posted on 10 Apr 2013, 05:57 1

21. monomilkman (Posts: 25; Member since: 11 Feb 2013)


400 people surveyed? yea...that's not statistically significant. Interview another 600-1100 people and then this may mean something.

And no, I'm not an IOS fan. I actually despise IOS and am a huge Android fan.

posted on 10 Apr 2013, 06:35 1

24. protozeloz (Posts: 5371; Member since: 16 Sep 2010)


They do this every year, last time they used HTC phones

posted on 10 Apr 2013, 05:57 2

22. HASHTAG (unregistered)


For example, on the Galaxy S3 if you want to go to the settings on the internet browser you just have to push the menu button and click on settings. For the iPhone, you have to exit the internet browser, go to settings, then scroll to the Safari browser icon. It's obvious which one's more simpler than the other.

posted on 10 Apr 2013, 06:37 2

25. protozeloz (Posts: 5371; Member since: 16 Sep 2010)


Like I said a few months ago apple its "simple" because they say so not because iOS is truly simple, now consumers have finally figure that out

posted on 10 Apr 2013, 14:10

36. Bob327 (Posts: 14; Member since: 17 Mar 2013)


I just purchased an IPhone 5 on April Fools Day (yea dumb move) and yes I do fee like a fool... Anyway today (10 days later) I'm still lost and can not do even simple things nearly as I could with my old EVO 4g ...try getting a list of all your apps ??? try installing the same app in 2 or more different folders...try to kill selected batch "murders) ..killing several apps you do not need running in the background..
Now lets compare Google Play vs the Apple App store. I can not even buy a replacement on screen keyboard for the iPhone...you get the one apple gives you and that is it.. I'm into Astronomy and the number of "good useful apps" for the Apple is less then half of those for an Android ... NOW start looking at the price Apple charges..A good dozen of my FREE Google apps sure as heck are not FREE on APPLE

I have until the 14th to take this POS back for a $35 buck restocking fee... and as of today Its going back...i'll eat the 35 bucks and the 100 pr so bucks I already invested in the iPhone..

Bottom line it may be easier to use for my grandmother but it is like driving a Mini Van instead of a 6 speed sports car ,both work ,BUT both do not put a big smile on your face...

PLEASE remember that I have only had the iPhone for all of 10 days ... so it could me me..

Bob G.

posted on 10 Apr 2013, 14:11

37. Bob327 (Posts: 14; Member since: 17 Mar 2013)


I just purchased an IPhone 5 on April Fools Day (yea dumb move) and yes I do fee like a fool... Anyway today (10 days later) I'm still lost and can not do even simple things nearly as I could with my old EVO 4g ...try getting a list of all your apps ??? try installing the same app in 2 or more different folders...try to kill selected batch "murders) ..killing several apps you do not need running in the background..
Now lets compare Google Play vs the Apple App store. I can not even buy a replacement on screen keyboard for the iPhone...you get the one apple gives you and that is it.. I'm into Astronomy and the number of "good useful apps" for the Apple is less then half of those for an Android ... NOW start looking at the price Apple charges..A good dozen of my FREE Google apps sure as heck are not FREE on APPLE

I have until the 14th to take this POS back for a $35 buck restocking fee... and as of today Its going back...i'll eat the 35 bucks and the 100 pr so bucks I already invested in the iPhone..

Bottom line it may be easier to use for my grandmother but it is like driving a Mini Van instead of a 6 speed sports car ,both work ,BUT both do not put a big smile on your face...

PLEASE remember that I have only had the iPhone for all of 10 days ... so it could me me..

Bob G.

posted on 10 Apr 2013, 14:12

38. Bob327 (Posts: 14; Member since: 17 Mar 2013)


BTW...my phone came with IOS 6.1.03 and nobody has figured out how to Jailbreak it yet...once they figure out how to do that THEN MAYBE maybe I can BUY a keyboard and get it to load..

posted on 10 Apr 2013, 14:15

39. chocolaking (Posts: 430; Member since: 22 May 2012)


typical samsung marketing strategy to get attention again.

posted on 10 Apr 2013, 22:12

42. a_tumiwa (Posts: 232; Member since: 16 Mar 2012)


the result is so suprising me

posted on 11 Apr 2013, 11:16

46. chocolaking (Posts: 430; Member since: 22 May 2012)


This is a report prepared by samsung.
Can't trust this article at all man..
Samsung is really full of bulls**t..

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