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Samsung denies having asked athletes to cover up iPhone logos during the Winter Olympics opening ceremony

Samsung denies having asked athletes to cover up iPhone logos during the Winter Olympics opening ceremony
A report came out of Switzerland two days ago, claiming that Samsung, a major sponsor at the 2014 Winter Olympics in Sochi, Russia, has allegedly attempted a heavy-handed stunt against its archrival from Cupertino.

All athletes attending the games are reported to have received a complimentary bundle that includes a Galaxy Note 3. Apparently, however, these weren't exactly free, as Swiss blog Bluewin reported that Swiss athletes were asked to cover up Apple logos during the opening ceremony. That way, the millions of people who are expected to tune in for the ceremony remotely tomorrow, will be treated to a sea of Samsung-made gadgetry. As it turns out, however, this rather serious accusation may not be entirely true, or so insists a Samsung spokesperson:

Samsung did not request any action of this nature from athletes attending the 2014 Sochi Winter Olympics. All commercial marketing around the games is overseen by the International Olympic Committee (IOC) and Samsung has not been involved in any decisions relating to branding of products used by athletes at the games.”

Plausible deniability? Could be. As the Guardian notes, sponsor/non-sponsor brands receive a starkly different treatment at the Olympics. Back in 2012, a sort of 'branding police' was established to protect sponsors' brands and prevent others from free-riding. That said, the International Olympic Committee also went on record to deny the claims. According to the IOC's press office, rules are rules, and it's business as usual:

"Athletes can use any device they wish during the Opening Ceremony. The normal rules apply just as per previous games. The Samsung Note 3 that were distributed are a gift to the athletes, so they can capture and share their experiences at the games, and the phones also contain important competition and logistical information for competing athletes.“

The Galaxy Note 3 was named the "official Olympic phone" by the IOC, but we obviously have no evidence that Sammy really struck such a low blow. Even against its nemesis.

source: Guardian

12 Comments
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posted on 07 Feb 2014, 09:23 4

1. Mxyzptlk (Posts: 4145; Member since: 21 Apr 2012)


Shame on you Sammy for such shady practices.

posted on 07 Feb 2014, 09:29 26

3. tedkord (Posts: 5249; Member since: 17 Jun 2009)


Your usual double standard, I see. Guilty until proven innocent for Samsung, innocent even if proven guilty for Apple.

At least you're consistent.

posted on 07 Feb 2014, 10:59 7

8. sgodsell (Posts: 1433; Member since: 16 Mar 2013)


More like its Apple fans are spreading lies and trying to make Samsung look negative for giving the athletes free Galaxy Note 3's. I don't see Apple giving anything to anyone, except they are always trying to squeeze profits by telling everyone that they are selling top quality premium items. Just like the premium iPhone 5c with its premium plastic. I remember so many people before stating that Apple only uses top quality materials and they don't use plastic junk like Samsung. So what makes Apples plastic more premium? What a joke. Apple's iPhone display is a premium NON HD display, but its premium (Even the Note 3 has a Full HD Amoled display). Since its so premium why introduce a new iPhone 6 with a bigger display since the iPhone has the perfect display that Apple mentioned at their keynote address. The world also sees Apples market share keep falling. If I was over there I would be delighted to receive a new Galaxy Note 3.

posted on 07 Feb 2014, 16:37

10. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


BOTS don't grow up. you prove it with your statements self confessed BOT.

posted on 07 Feb 2014, 09:28 5

2. eN16HTMAR3 (Posts: 116; Member since: 08 Oct 2013)


There is no way to actually prove this. Its all hear say at this point it sounds like. What a gesture tho, give a Note 3 to all the athletes. Dont see Apple doing that.

posted on 07 Feb 2014, 16:38 2

11. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


Apple will loan it at the most.

posted on 07 Feb 2014, 10:05 5

4. koko1 (Posts: 100; Member since: 03 Dec 2013)


the american mind: anti american product ??? start a war
in all over the world the sponsor have the right to put his product as the only one used
for example World cup, no one ever use pepsi, because coca cola is the sponsor
even if samsung did, she have the right, but the american guy wont understand it, because he thinks that the ipad mini taste better than baskin robins ice cream !!

posted on 07 Feb 2014, 10:25 1

5. androiphone20 (Posts: 1521; Member since: 10 Jul 2013)


Taking the denial route huh? Good show Sammy jolly good show

posted on 07 Feb 2014, 10:37 3

6. tedkord (Posts: 5249; Member since: 17 Jun 2009)


Almost as good as, "we did not conspire to fix ebook prices. "

posted on 07 Feb 2014, 21:01 2

12. willard12 (Posts: 880; Member since: 04 Jul 2012)


I think "you're holding it wrong" is much better. By the way, has a single olympic athlete come out and said Samsung told them to cover their device?

posted on 07 Feb 2014, 10:51

7. ArtSim98 (Posts: 3296; Member since: 21 Dec 2012)


I'm watching the opening ceremony live. I can see many Apple logos on the iPhones.

posted on 07 Feb 2014, 11:16

9. koko1 (Posts: 100; Member since: 03 Dec 2013)


thats what i ment by a war :)

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