RIM planning on letting BBM migrate to other platforms?
Why give away one of your key features? If you are RIM, it could give you a shot at producing some incremental revenue. After all, if BBM can keep non-business users attached to their BlackBerry handsets, it could end up becoming a nice revenue-producing business for RIM although there is still a chance that the software will be free to users, at least in the beginning. And even if the software is free, RIM could charge a recurring or one-time fee to BBM users on other platforms just to use the service.
RIM could also use BlackBerry Messenger as a way to promote its handsets. According to the sources, Android and iOS users might end up with a stripped down version of BBM that will allow text messages to be exchanged, but not video or pictures. Only BlackBerry users will get the full BBM experience which means that RIM will be counting on those who like the cross-platform version to consider buying a BlackBerry handset to get the complete version of BBM.
Later this year, Android users are expected to be the first to have access to the software thanks to the open build nature of the OS. A version for iOS will follow.
1. downphoenix (Posts: 2633; Member since: 19 Jun 2010)
might make BBM actually relevant. Because closed wall messengers are just a bad idea.
2. protozeloz (Posts: 5387; Member since: 16 Sep 2010)
*Insert evil laughter*
will finally have the most popular mobile messenger o the palm of any hands
if they had a brighter mind they could sell the service to non blackberry devices for a annual fee that could easily go from $5-$10 and will sell thousands
3. DJLegacy2k5 (Posts: 212; Member since: 28 Jan 2011)
Holy shit, Ive wanted my BBM PIN back forever! Its the only positive of BBs! I love the message receipts...That way I can call people liars when they say they didnt get my message!
6. Dave (unregistered)
Didn't BB used to allow Nokia to do this? It was called Blackberry Connect, if I am not mistaken.
7. msa1988 (Posts: 417; Member since: 30 Mar 2010)
How about instead of making BBM compatable on all phones, RIM just makes a phone worth having and isn't 5 years out of date..
8. bbm (unregistered)
if bbm was to go to any other platform blackberry will run out of business. the only reason why i have a bb is because of the bbm. if andriod device start supporting the bbm im def. getting an andriod phone and leaving blackberry.
9. messiah (Posts: 434; Member since: 19 Feb 2010)
Rim will do OK by this merger, but the blackberry logo will soon be a thing of the past.
10. Uzzelien (Posts: 131; Member since: 22 Feb 2011)
This sounds useless to me, ok so I can get a text from someone using a BB....wait I can anyways without the app.
11. kabirkickass (unregistered)
well rim wont do tat coz no one will buy a bb then..but it can play a smartmove by providing bbm lite service to android and apple phones for more money as subscription compared to bb users
12. berryb0y (unregistered)
that's because RIM want their Playbook can use 1 single account for BBM, so your single account can use at your Blackberry handheld device and Blackberry Playbook without changing anything. So you can have or uses 2 gadget or more with 1 BBM single account.