RIM CEO uses the Samsung Galaxy S III for a second phone
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While Mr. Heins currently uses the Samsung Galaxy S III so that he can "stay educated about the market," he says that he used to own an Apple iPhone so that he could "understand touch devices at the entry level". Heins says that he changes his second phone on a regular basis. And while there are probably a ton of jokes that you could use in this situation, think about to the isolationist regime of Mike Lazaridis and Jim Balsillie. Just reading some of the comments that have been attributed to the co-CEOs just as the Apple iPhone was first hitting the market made it pretty clear that neither of them had taken the time to examine the device.
Imagine how different the history of RIM would be had Balsillie and Lazaridis done what Heins is doing. Would the BlackBerry Storm have launched at all had RIM understood the dynamics of the Apple iPhone and the touchscreen market at that time? If we do disagree with the current CEO, it is with his opinion that missing out on the change from 3G to 4G LTE was what did RIM in. We would suggest that the writing was already on the wall by November 2008 when the rushed launch of the 'half-baked' Storm showed that there was a whole new consumer segment to the smartphone business, led by the Apple iPhone, that the Canadian manufacturer was missing. The good news is that the CEO seems hell-bent on keeping BlackBerry 10 under wraps until it is absolutely ready to be launched.
Judging from the response, positive feedback and excitement that occurred when some of BlackBerry 10 was introduced during May's BlackBerry World, there is a large part of the smartphone community that is dying to see the rest of BlackBerry 10 and hopes that RIM lasts until the new handsets are rolled out. With someone at the top that sees what the public wants and is buying, there is a good chance that this time, RIM will get it right.
source: CIO via AndroidCentral
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46 Comments
1. BattleBrat posted on 09 Jul 2012, 14:52 11 14
That must be plan "b" RIM will just start selling Samsung phones.....
18. som posted on 09 Jul 2012, 16:36 5 9
RIM CEO love Android Apps and he picked the King of Android phone Galaxy S3 instead of HTC ONE.
21. jove39 posted on 09 Jul 2012, 17:48 7 1
For international ver of s3...sure it's king...but if you compare s4 based one x and s3 then I find one x better!
30. MistB posted on 09 Jul 2012, 18:45 7 1
Just what ideas did Samsung ''rip'' off? Stop using cliched and generalisation arguments based upon what other fanboys of certain brands say, if you're referring to Siri, newsflash, that was NOT apple's invention but bought from Apple's obscene wealth. All that overhyped company does is buy 3rd party software and components, manufacture it outside the US and brand it as their own through hyped marketing.
32. ph00ny posted on 09 Jul 2012, 18:49 0 0
Since samsung actually builds the SoC in Texas, does that count for some of apple being made in US?
33. MistB posted on 09 Jul 2012, 18:50 4 0
That's Samsung making the SoC, not Apple.
38. cepcamba posted on 09 Jul 2012, 19:43 2 0
Nope, just like Nokia, their "Plan B" is Android.
6. parkwaydr posted on 09 Jul 2012, 15:14 14 0
I was hoping I wasn't the only one who caught that.
14. arsenaljimenez posted on 09 Jul 2012, 16:01 9 0
hahah the truth, nothing more than the truth :P
24. Otterbox (banned) posted on 09 Jul 2012, 17:55 2 15
Yet his company is on the brink of collapse while Apple continues to grow. Entry level jealously.
3. AhmadAlsayegh posted on 09 Jul 2012, 14:57 22 0
Keep you friends close and your enemies closer
11. PhoneArenaUser posted on 09 Jul 2012, 15:34 10 2
Or never shift your eyes from your enemy! :)
43. bayusuputra posted on 09 Jul 2012, 23:25 0 0
yes, would love to see RIM, WP and Android at the top.. Now it's only WP and Android..
46. downphoenix posted on 10 Jul 2012, 15:23 0 0
and yet sales, still to this day, say otherwise. WP isnt on top. Not even close. RIM still outselling it despite their financial woes.
5. Muhannad posted on 09 Jul 2012, 15:01 5 1
I wanna know if Elop used a Symbian phone before the Nokia N9, the same for HTC's CEO if he can cope with bad battery life on his products. Actually, this applies to any manufacturer doing poorly in the smartphone market.
7. Otterbox (banned) posted on 09 Jul 2012, 15:18 7 16
I hope it doesn't explode in excitement.
17. SleepingOz posted on 09 Jul 2012, 16:35 13 4
Don't worry, it's not an iphone.
Also I doubt he's stupid enough to put it in a microwave.
25. Otterbox (banned) posted on 09 Jul 2012, 17:58 2 6
Well let's see if he can get a signal on his shiny new device while he's waiting to be saved from the sinking ship of the SS RIM.
28. tedkord posted on 09 Jul 2012, 18:12 10 2
Don't worry. The SGSIII can't be held wrong.
31. MistB posted on 09 Jul 2012, 18:48 3 0
What a gullible fool, believing a random twat who set out to give a company a bad name. Newsflash, it was made up, jackass. Unlike Antennae gate.
8. HouTexan posted on 09 Jul 2012, 15:23 3 2
{"he says that he used to own an Apple iPhone so that he could "understand touch devices at the entry level".}
lol
9. parkwaydr posted on 09 Jul 2012, 15:30 11 0
Well at least rim now has a CEO that understands market trends.
10. iExplode posted on 09 Jul 2012, 15:32 11 5
Lol,for the record the only phone explode in excitement are iphones.
S3 wont explode unless u microwave it.
12. DKMDROID posted on 09 Jul 2012, 15:39 1 3
lol experiencing touchscreens on an iPhone as entry level?? who is he kidding???? i think he should be talking about the crap touch handsets they made recently like that,besides he shouldnt be carrying around a S3 unless hes just really good at lying
44. bayusuputra posted on 09 Jul 2012, 23:29 0 0
it's true.. nowadays, iPhone is the entry level touch experience with a high end price.. just that they tried to come up with the same entry level biz touchscreen phone but fall a little short..
13. qwertypoor posted on 09 Jul 2012, 15:55 2 0
Pretty sure every ceo has the competitions phone well a smart one anyway no big deal
22. jove39 posted on 09 Jul 2012, 17:49 0 1
RIM should just do a poc on Android based phones...while bb10 is baking.
26. gallitoking posted on 09 Jul 2012, 18:02 3 1
please I don't care who you are no one buys the S3 and use it a a second phone.. but what else can a CEO of the competition say?.. iphone entry level?.. he confuses it with user friendly but being confused it should be the least of his concerns...
27. Mitchel posted on 09 Jul 2012, 18:10 1 1
Lol! Why u MAD? iPhone this time is just considered to be a featured phone if you put it side by side against Android giants like S3 and One X..
29. gallitoking posted on 09 Jul 2012, 18:18 1 0
who says I am mad.. if you judge a phone by screen size .. I judge on performance and to me. the iphone is a top phone.
34. MISTER_H (banned) posted on 09 Jul 2012, 18:55 1 1
Ur not mad, ur more brainwashed cult! iPhone a trendy fashIon typIcal computer Illeterate overpriced, good for nothing, restricted, midrange phone, along with its half-baked Darwin OS, not even a full Linux...!
36. gallitoking posted on 09 Jul 2012, 19:15 1 0
are you ok?.. it seems that you are the one mad.. why?.. do you have a problem with my choice. how does that affect you.?.. I am concern so please tell me
35. MISTER_H (banned) posted on 09 Jul 2012, 18:57 0 1
Go to Google and type in eye$he? P......
37. jroc74 posted on 09 Jul 2012, 19:33 1 0
Ya know....I took the first line as a compliment to the GS3. lol.
This comment and the others isnt as bad as some of your others...you all trolled out? Its a better look for you, trust me.
41. cepcamba posted on 09 Jul 2012, 22:02 1 0
galittoking is not a full blown troll like a very popular mexican delicacy phonearena member. :p
And yeah, 1st sentence is a recognition of GS3's worth :)
45. gallitoking posted on 10 Jul 2012, 01:46 1 0
well it was... but some only read the part of the iphone...
40. OptimusOne posted on 09 Jul 2012, 21:53 0 0
Why would you not use a galaxy s3 if you had the money
42. InspectorGadget80 posted on 09 Jul 2012, 22:56 1 1
One smart CEO. He should be CEO of NOKIA


