Apple claims that it had purchased the rights to the iPad name in China back in 2009, but Proview claims that the subsidiary that signed off on the deal did not legally own the iPad name in China. Proview says that it was its Shenzhen subsidiary that had registered the name. In other words, Apple allegedly dealt with the wrong part of Proview when trying to secure the rights to the iPad name.
Cisco owned the name in the U.S and a company named Comwave owned the rights in Canada. It was full speed ahead for Apple and 3 years later, eventually Cisco, Comwave and Apple reached a deal. That seems to be what Apple has in mind with Proview as lawyers for both sides are said to be talking over a possible settlement. Apple has refused to comment on the latest round of talks.
With Apple flush with cash, it might be a good idea for Apple to get rid of a nuisance that might be holding them back from launching the third-generation Apple iPad in China. For its part, Proview is said to favor an out of court settlement. Waiting for a court decision could backfire for the American tech giant. Shuangjian says, "This case has a huge impact and the final court ruling would directly influence who owns the
trademark. The commerce department will (take the matter) very seriously."