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Nokia CEO: "We're encouraging of HTC and Samsung and Microsoft to have devices in the market"

Posted: , by Victor H.

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Nokia CEO:
Nokia’s chief executive Stephen Elop bet the farm on Windows Phone as Nokia’s main and only smartphone platform in February 2011, and then this looked like a decision that was supposed to bring Microsoft out of its mobile gutter and establish it as the third smartphone platform.

Things didn’t quite turn that way. Nearly two years after its launch, Windows Phone is still suffocated by Android and Apple devices. What’s worse, we are continuously hearing rumors that Microsoft is not happy about it and is planning to release its own Surface phone in 2013. This move should probably worry Nokia, and for the first time today Elop admitted such a possibility, and weirdly enough welcomed it.

Here is his response to how Nokia would react to a potential Surface phone:

"It's certainly a stimulant to the ecosystem. We're encouraging of HTC and Samsung and Microsoft or whomever to have devices in the market and to be making whatever investments that helps spur the ecosystem on.”

Of course, that does not endorse the rumor for a Surface phone, but admits the possibility. And if the Surface phone follows the same logic as the Surface tablet, it would be that Microsoft is not happy with what its vendors are bringing to market. And this should worry Nokia, don’t you think?

source: Nokia earnings call via TheVerge

52 Comments
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posted on 18 Oct 2012, 08:51 9

1. No_Nonsense (Posts: 826; Member since: 17 Aug 2012)


And do nothing to improve your own phones? Helping other manufacturers when you have better phones than them makes no sense, Mr. Elop. Get Nokia outta the doldrums before helping HTC and MS.

posted on 18 Oct 2012, 09:04 4

6. CDGMobile (Posts: 29; Member since: 26 Sep 2012)


Hey at least Nokia isn't joining patent wars 2012 and all that jazz. I mean it not a good way to run with the competition, but it better than how other companies are acting

posted on 18 Oct 2012, 10:16 25

24. Aeires (unregistered)


Elop gets it. For Nokia to succeed, they need W8 to succeed, which means more OEM's doing well with the OS is good for nokia. When W8 gets well established on phones & tablets, then it's game on for each manufacturer. Until then, they all need each other.

Some people are too clouded in their love/hate for certain mobile OS' that they can't see the forest for the trees.

posted on 18 Oct 2012, 10:22 4

25. PhenomFaz (Posts: 1059; Member since: 26 Sep 2012)


totally agree...for a product to succeed there has to be enough of a market for it and market can only be made when others are blowing horns about that same product. In a way the companies apart from Nokia are doing free advertising for a commodity which is coomn amongst them and that helps Nokia as well

posted on 18 Oct 2012, 12:33 3

37. XPERIA-KNIGHT (Posts: 2384; Member since: 08 Aug 2012)


True! and to put it simple......there needs to be competition...only then will people want to compare and argue more over who has the best windows phone which will ultimately make the interest and need for a nokia phone more appealing. And since Nokia feels they have the best in the windows game, competition will only make them shine more brightly as samsung does with android...

posted on 18 Oct 2012, 11:20 2

31. No_Nonsense (Posts: 826; Member since: 17 Aug 2012)


He isn't wrong in saying so. But he should be behind MS to keep WP on track/earlier than scheduled date of release so that the ecosystem grows.

posted on 18 Oct 2012, 20:25 2

49. phil2n (Posts: 466; Member since: 30 Apr 2012)


+100 for you. in that case, the w8 gets popular and we all know that nokia can stand out of all that phone

posted on 18 Oct 2012, 11:38 10

33. jackhammeR (Posts: 1548; Member since: 17 Oct 2011)


Nokia is by far the most innovative phone manufacturer. Look at Lumia's spec...and even dig a little bit deeper to the same beginning of the N-Series.

posted on 18 Oct 2012, 08:53 2

2. MeoCao (unregistered)


Don't get it, does he say he is encouraged or encouraging?

I guess he says he is encouraged and then I can't believe that he is sincere that he is happy to have serious competition.

posted on 18 Oct 2012, 09:04 17

7. wendygarett (unregistered)


When you do a homework no one appreciate yours and give you an 'F', you felt sad isn't it.

But when 'someone' tries to copy you, follow you, admire your homework, eventhough 'someones' know it will result an 'F', you will definitely felt happy because 'someone' does inspired you!!!

iPhone was a failure, but what's happen now? Why? Because 'someone' does inspired Apple's homework --- APPS!!! Too bad Apple doesn't appreciate that and claim 'someone' is a stolen product sigh...

Nokia is the one who invent 1st phone with camera, and all OEM copy (cough, is follow) Nokia, and the golden age of Nokia BEGINS that LOL

posted on 18 Oct 2012, 09:09 3

10. kshell1 (Posts: 1141; Member since: 05 Oct 2011)


That was a true and well thought out comment.

posted on 18 Oct 2012, 09:13 3

13. wendygarett (unregistered)


Thank you once again LOL

posted on 18 Oct 2012, 09:26 3

18. kshell1 (Posts: 1141; Member since: 05 Oct 2011)


your welcome

posted on 18 Oct 2012, 09:36 3

22. pegasso (Posts: 130; Member since: 27 Nov 2011)


Nokia isn't cameraphone inventor,
but, who care...
http://en.m.wikipedia.org/wiki/Camera_phone

posted on 18 Oct 2012, 11:39 2

34. jackhammeR (Posts: 1548; Member since: 17 Oct 2011)


maybe not but the've developed the technology much more than any other company

posted on 18 Oct 2012, 08:56 1

3. sheik (Posts: 249; Member since: 12 Sep 2012)


I love the way he welcomes the competition, But Surface Windows Phone will definitely crush the weakening sales of Nokia W.phones for its MS brand sake alone

posted on 18 Oct 2012, 10:59 5

30. KingShango (Posts: 89; Member since: 16 May 2012)


Why does everyone think a Surface phone would be so awesome? What would be special about it? It wouldn't have PureView, wouldn't have PureMotion screen technology and probably would't have CityLens.

And a Surface phone also wouldn't have the slick magnesium case because that would interfere with NFC.

I really don't see how a Surface phone would be so superior.

posted on 18 Oct 2012, 11:29 1

32. smartphone (Posts: 160; Member since: 21 Oct 2011)


I think microsoft is making a Phone and Nokia is making a tablet but this year they both decided not to mess with each other as they both have their best products to introduce to the market.
Any way if google cant make a best android phone how can you suppose microsoft will make the best windows phone.

their previous phones were disasterss and Nokia, HTC and samsung have years of experience in ecxellent phones production.

posted on 18 Oct 2012, 12:15 1

35. asseek (Posts: 164; Member since: 12 Sep 2012)


he didn't say that MS surface phone, will be amazing, he meant that everyone is talking about the surface phone, but MS don't have any experiance in phones production so mainly it will be a failure

posted on 18 Oct 2012, 17:55 1

45. amihk (Posts: 13; Member since: 04 Sep 2012)


Just like the Xbox was a failure because MS had no experience building game consoles and got some random Asian company to build it?

posted on 18 Oct 2012, 12:16 1

36. KingShango (Posts: 89; Member since: 16 May 2012)


Another point is that even if MS does make a Surface phone someone will have to build it for them. MS could have some random asian company build it OR they could have a company with a reputation for building quality phones, has awesome in-house tech and they just invested a billion dollars in.

Remember back in the summer when Nokia hinted at something really big for the spring. A Surface phone built by Nokia could be pretty awesome.

posted on 18 Oct 2012, 08:56 1

4. omacmagics (Posts: 42; Member since: 27 Dec 2011)


I really don't understand how he is encouraging it when they "Nokia" are suppose to be the leading phone manufacturer for Microsoft, which in turn should help both companies. If things come to past with a surface phone they'll just be competing amongst themselves from the merger.

posted on 18 Oct 2012, 09:01 2

5. pokharkarsaga (Posts: 346; Member since: 23 Feb 2012)


The CEO's statement is more biased to MS than Nokia as he is former MS employee.

posted on 18 Oct 2012, 09:06

8. amihk (Posts: 13; Member since: 04 Sep 2012)


I think a Surface phone would be very bad news for Nokia, as their main advantage in the Windows Phone space is that they supposedly offer the flagship product for the ecosystem and work more closely Microsoft than any other product company. Sure they have some of their own apps, but most of them are available to any product in the ecosystem. Then they have some hardware bells and whistles, which are nice but not really worth paying the premium price for. Is wireless charging really so much better than micro USB? It actually adds to your clutter and you have to pay a chunk of change for the accessory. I might appreciate being able to use the touchscreen wearing gloves if I lived in the Tundra, but I don't . Low light photography? Sounds good, but I don't go to clubs much and rarely photograph unlit nightscapes. These features might win some people over if the product were competitively priced, but it sounds like they will price the 920 at an iPhone 5 level.

posted on 18 Oct 2012, 09:10 3

11. wendygarett (unregistered)


Is nexus phone hurts OEM sales?? LOL
I don't think surface phone hurts nokia LOL

posted on 18 Oct 2012, 09:12 2

12. amihk (Posts: 13; Member since: 04 Sep 2012)


Does a WP8 OEM have any ability to skin the user interface to differentiate their product from stock WP8? LOL

I think suface phone will hurt Nokia. LOL

posted on 18 Oct 2012, 09:14

15. wendygarett (unregistered)


Oh ya, seems legit...
but nokia has nokia maps, good camera etc...
It won't hurt much LOL

posted on 18 Oct 2012, 10:53

29. drahmad (Posts: 478; Member since: 20 Aug 2011)


Lol lol lol

posted on 18 Oct 2012, 09:06 1

9. nobelset (Posts: 265; Member since: 17 Oct 2012)


... What in the world is he thinking?

posted on 18 Oct 2012, 09:14

14. Stoli89 (Posts: 333; Member since: 28 Jun 2010)


Actually, this makes a LOT of sense. Right now, with WP at relatively small levels versus Android and IOS, every WP sale is a consumer lost to a competiting ecosystem. As well, Nokia makes incremental benefit from these other OEM WP sales because its location based services are now embedded in these OEM handsets. In addition, its branding is embedded along with these services, so it's a much better proposition than an overall lost sale to Android or IOS. Over the mid-term, clearly Nokia believes it can compete to attract WP consumers from other WP OEM's and that this is a more profitable proposition than bringing in consumers who've already vested in another ecosystem. For sure it will also have to fight to pull existing IOS/Android consumers to its corner, but the marketing costs will be incrementally higher for this exercise.

posted on 18 Oct 2012, 09:21

16. amihk (Posts: 13; Member since: 04 Sep 2012)


I think this reasoning makes sense until Microsoft enters the ecosystem with a Surface phone. Nokia has bet the company on becoming the dominant Windows Phone brand. How can you be bigger in the Windows space than Microsoft itself? These marginal benefits don't add up to much when your OS provider has edged you out of your hardware niche.

posted on 18 Oct 2012, 09:22 3

17. Arthurhkt (Posts: 79; Member since: 19 Apr 2012)


Sometimes i really wonder, is Stephen Elop some sort agent from MS? It seem like what ever he does shows that it keep supporting WP...... (Well just personal thought....)

posted on 18 Oct 2012, 09:30 2

19. wendygarett (unregistered)


But if he failed to turn Nokia around at December, he will be sacked and unemployed. Don't you remembered?

posted on 18 Oct 2012, 09:34 1

21. Arthurhkt (Posts: 79; Member since: 19 Apr 2012)


Is it? Did't know that, sorry i am still new to this industries haha

posted on 18 Oct 2012, 09:34 1

20. x88yunkw (Posts: 55; Member since: 20 Aug 2012)


elop+nokia+MS = failure

posted on 18 Oct 2012, 09:49

23. vishalvenky (Posts: 40; Member since: 12 Feb 2012)


and after 1yr after he ll ask microsoft to take nokia.. bulls**t.. its high time u throw him out guys.. he killed maemo5/meego/symbian.. PS:symbian beat windows in sales..

posted on 18 Oct 2012, 10:24

26. Arthurhkt (Posts: 79; Member since: 19 Apr 2012)


Well is not that i am a Symbian supporter or what..... But i do really hope that Symbian will able to survive, maybe even supporting low-end smartphones..... So we will have different OS to choose

posted on 18 Oct 2012, 10:24

27. StreetNerd (Posts: 699; Member since: 08 Dec 2010)


lol HTC 8S price is 270 euros here in The Netherlands :D

posted on 18 Oct 2012, 10:28

28. Lboogey6 (Posts: 245; Member since: 31 Jan 2012)


i'll put it like this windows is too big to sit with one manufaturer so they should've known it had to open up to grow marketshare which hurts nokia they put all their eggs in one basket that could very well be crushed but we will see how it all works out i think they still should have developed another platform just in case. plus talk of a surface phone guys come one there's little to no differentation people don't care anymore they don't know a samsung from a nokia until you tell them its all the same yes i know the camera can change but ms can't be apple its a well supported eco system the biggest thing you can do for people now is wow them show apps and features put money into things like that

posted on 18 Oct 2012, 13:00

38. Bfrenz (Posts: 106; Member since: 26 Aug 2012)


MS phones will never,ever make a bang.

posted on 18 Oct 2012, 13:06

39. lyndon420 (Posts: 1641; Member since: 11 Jul 2012)


Won't make much of a difference I think. Still has WP on it.

posted on 18 Oct 2012, 14:27

40. gothicheart (Posts: 82; Member since: 17 Oct 2012)


if you people actually think about it, it does make sense. if you do check on history, it was Nokia who encouraged other every other phone company before to use an os that was in their favor, which was custom-fit for their own devices. remember that it was nokia who encouraged samsung, motorola, lg, and sony ericsson to use symbian, Guess who emerged the king of mobile phones after that, with an unprecedented 73% market share? Even if nokia dies and goes bankrupt, they wil still die as innovators, and will never follow a trend, albeit not choosing s**tty crapdroid. And the same thing is happening now. With the transistion of the mobile world to windows os, guess who again is leading the pack. And yes, history will repeat itself, nokia will lead, everyone else will follow...

posted on 18 Oct 2012, 15:41

41. suneeboy (Posts: 149; Member since: 02 Oct 2012)


It would do much better if it wasn't carrier exclusive. Look at what that did for iPhone sales after the AT&T exclusivity deal ended.

posted on 18 Oct 2012, 15:45

42. rusticguy (Posts: 2811; Member since: 11 Aug 2012)


Time for him to go. M$ is just playing on their patented policy of "Embrace Extend and Exterminate" and wanting to kill Nokia completely.

posted on 18 Oct 2012, 16:08

43. eiyoy009 (Posts: 57; Member since: 01 Jun 2011)


Nokia want to expand the ecosystem because they are the ine who can benefited from it.....remember wp8 uses nokia maps...

posted on 18 Oct 2012, 17:06

44. -box- (Posts: 3566; Member since: 04 Jan 2012)


It's my guess that IF Microsoft is working on a Surface phone, it'll be low-volume and pure Microsoft, that is, similar to the Surface tablet, a benchmark if you will, like the Nexus series. Not the best or worst, middle-range but well-made and capable enough to do what's needed and inspire the other manufacturers.

That said, Microsoft has given Nokia too much of its own money to develop its own phone, a bit wasteful, which looks bad to accountants and shareholders alike

posted on 18 Oct 2012, 18:10

46. jack1059 (Posts: 72; Member since: 31 Mar 2012)


Nokias sc@$?#d over its existing symbian customer base and lost a almost all of its migration potential. Then knew the existing wp7 phones weren't upgradable (development time for an os is what two years at least) and so sc@$?#d over early adopters. No os customisation for nokia even though that was the much touted advantage. MS are now taking over Nokias role of premier wp manufacturer, gave the wp8 premier launch to HTC over nokia. But wait its all good news really. What is this Stockholm syndrome? Whatever drugs those two are on, and I want some.

posted on 18 Oct 2012, 19:27

47. InspectorGadget80 (Posts: 5639; Member since: 26 Mar 2011)


At least he said something good for once unlike Apple is against the competition. but didn't NOKIA SUE HTC few weeks ago for copying like colors for their WINDOWS PHONE 8 line up?

posted on 18 Oct 2012, 19:40

48. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)


LOL...see nokia!! betting on Microsoft WP is a bad idea!!!!

so you should continue to work with symbian and rebuild it and make a major revamp to it!!!

or support jolla!! and make MeeGo as your alternative!!!

that would make sense!!

posted on 18 Oct 2012, 22:05 1

50. techytechtech (banned) (Posts: 33; Member since: 10 Oct 2012)


nokia's saviour = the firing of elop and back on meego

posted on 19 Oct 2012, 05:16

51. SemperFiV12 (Posts: 592; Member since: 09 Nov 2010)


Who says that MSFT is not happy? I hate reading this fools articles, I try not to even open them... But why are you even writing articles faintly related to MSFT?

posted on 10 Dec 2012, 15:56

52. tpranta (Posts: 13; Member since: 09 Dec 2012)


Elop is not worried probably because of the innovation-, buildquality-, and design-level Nokia has compared to any of its rivals. So far, Nokia has 75 % market share of Windows Phones after being a year in the market. And the Windows Phone 8 market share is over 80 %

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