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Newkia: a Nokia on Android

Posted: , by Chris P.

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Newkia: a Nokia on Android
Microsoft's acquisition of Nokia's handset business has certainly ensured that the media has a ton to talk about for a long time to come. Unpleasant as the current turn of events may be for some, when one door closes, another opens, as the saying goes. Thomas Zilliacus, now former Asia-Pacific CEO of Nokia appears to have taken the above to heart, and is planning big for his newly-founded company dubbed Newkia.

The cheesy name aside, Zilliacus is promising to push (and, hopefully, deliver) on an idea that smartphone fans and watchers alike have been contemplating for a long while now – the solid hardware of Nokia, married to the unmatched success of Android. Of course, the smartphone industry has proved to be a highly contested area, and unfortunately for nascent Newkia and the like, it's mostly the really giant companies that turn a profit. Naturally, therefore, before we even entertain the admittedly compelling idea, one has to ask how on earth will the ex-Nokian make a headway in an industry largely unwelcoming of newcomers. Simple, really – apart from already having a team of senior former Nokian executives on board, the Fin has also unanimously stated that he'll be poaching talent from Nokia, among others. Moreover, Zilliacus claims that the chosen team of execs is mainly comprised of those people he considers were not given enough voice and were sidelined by those, whom he deems culpable of the current predicament the Finnish manufacturer finds itself in:

Well I think it's a good deal for Microsoft, but I think it's a disaster, or rather the result of a disastrous strategic error on Nokia's side in going for the Windows Operating system 3 years ago. So it is, in a way, a natural end to a sad story, but it opens up a lot of new opportunities”, Zilliacus said when asked why he's unapproving of the Microsoft deal.

Asked about whether he sees Windows Phone, in particular, as the cause of Nokia's ongoing demise, we're glad to see that the boss of the new company isn't as short-sighted. According to him, Nokia's problems started way before Elop and his team took the reins over at Nokia:

Nokia's problems started long before Stephen Elop came on board. Nokia became simply too arrogant, Nokia's management thought they knew the markets better than the markets knew themselves, and did not, therefore, change anything in [the] winning concept – the market changed, and the winning concept was no longer winning. However, when Stephen Elop became the CEO, Nokia was still the world's market leader, and I think Nokia's position today would be a lot stronger had Nokia not decided to go for Windows [Phone] alone.”

Asked why he sees Windows Phone as such a problem, Zilliacus regurgitated a very familiar tune: the OS is not bad overall, but the surrounding ecosystem of apps continues to lag behind – a compromise that consumers are still unwilling to make.

With the above in mind, and you can see the full interview for yourself below, what should we make of this? Frankly, we wouldn't be at all surprised to see a positive reaction to the news, but one with a lot of reservation – as good as this all sounds, and as well as Zilliacus paints the level of preparedness of Newkia, it'll take an actual, tangible (and quality) device to really capture the attention of consumers and the media as a whole.

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posted on 09 Sep 2013, 04:20 12

1. wicpromd (Posts: 266; Member since: 20 Aug 2013)


In my country everyone will take it as a Chinese copy of Nokia
because as everyone knows Nokia make WP devices
and no one will take it seriously

posted on 09 Sep 2013, 04:23 11

3. _Bone_ (Posts: 2126; Member since: 29 Oct 2012)


There won't be a "Newkia" branded phone ever released. They will announce one, the predictable Microsoft lawsuit they are counting on will make them change name, it will be publicized before the world media and all will learn the new name in time for the actual release.

All this without a single dollar spent on marketing. Genius.

posted on 09 Sep 2013, 05:45 6

13. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


Yes reminds me of Microsoft Vs LINDOWS lawsuit

posted on 09 Sep 2013, 04:35 7

5. TechBizJP08 (Posts: 495; Member since: 25 Mar 2013)


I've seen a Newkia brand, or a Nkia or somthing comes from china. If this goes out. It will only be another ripoff. Copy of a brand is an automatic lawsuit. That puts MS in an avantage Knowing that they have all license patents everything. Plus if this goes out, it will just be another china phone.

posted on 09 Sep 2013, 05:47

14. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


Patent license to M$ is non exclusive. Nokia makes a billion dollar/year on patents licensing alone.

posted on 09 Sep 2013, 05:47 2

15. MCrapp (Posts: 312; Member since: 07 Apr 2013)


New Kia!Hahahahahah!Even Xaomi,Meizu,Oppo,LG sound's better!!!!

posted on 09 Sep 2013, 10:41

28. PhoenixWright (Posts: 99; Member since: 11 Feb 2013)


From the philippines, and I 100000000 times AGREE!

posted on 09 Sep 2013, 04:21

2. wicpromd (Posts: 266; Member since: 20 Aug 2013)


but i really wanted to see Nokia android device
which can never happen now

posted on 09 Sep 2013, 04:28 6

4. Kal-el (Posts: 91; Member since: 14 Dec 2012)


i can see it now....nokia suing Newkia...LOL

posted on 09 Sep 2013, 14:47

34. SuperMaoriBro (Posts: 298; Member since: 23 Jun 2012)


Its been "dubbed" newkia, meaning until an actual name is decided this is how the media will call it.

posted on 09 Sep 2013, 04:36

6. wicpromd (Posts: 266; Member since: 20 Aug 2013)


PA why did you removed Z1's camera comparison against One,iphone 5 etc etc..... ??
any reason??
may be because of Comments???

posted on 09 Sep 2013, 05:19

10. jad.boutary (Posts: 107; Member since: 04 Sep 2013)


Why what happened??
What was the result i didn't read it

posted on 09 Sep 2013, 04:39

7. microsoftnokiawin (Posts: 966; Member since: 30 Mar 2012)


this will be intresting and nokia or Ms wouldn't waste time suing something that isn't much of a threat ! in this strange market we live in !

posted on 09 Sep 2013, 04:51 5

8. ihatesmartphone (unregistered)


R.I.P Nokia
Newborn.... Newkia!!

posted on 09 Sep 2013, 05:10 4

9. Timmehor (Posts: 599; Member since: 09 Mar 2013)


Seems interesting, I don't know, I kinda liked the Microsoft acquisition *shields face*, who knows really. Newkia just sounds kinda corny :/

posted on 09 Sep 2013, 07:41 3

21. Shatter (Posts: 2024; Member since: 29 May 2013)


Enjoy your ruined company.

posted on 09 Sep 2013, 05:29 1

11. WindowsiDroid (Posts: 110; Member since: 22 Jul 2013)


Here in Philippines no one will take it seriously coz Newkia sounds like a China Branded that most of them are easily break, and I think Thomas Zilliacus must change the name into a super cool name.

posted on 09 Sep 2013, 05:32

12. Timmehor (Posts: 599; Member since: 09 Mar 2013)


How dare you insult a Finnish name?! All of them are awesome!

posted on 09 Sep 2013, 05:50 3

16. ihatesmartphone (unregistered)


I don't think so...

posted on 09 Sep 2013, 06:06 3

18. microsoftnokiawin (Posts: 966; Member since: 30 Mar 2012)


lol NO

posted on 09 Sep 2013, 06:00

17. MrZippo (Posts: 2; Member since: 09 Sep 2013)


I wonder if the battery will be newkia powered. Lol

posted on 09 Sep 2013, 06:12 1

19. kaliil10 (Posts: 145; Member since: 16 May 2012)


NOWKIA will be better instead of NEWKIA

posted on 09 Sep 2013, 07:23 2

20. Antonyjoseph (Posts: 213; Member since: 06 Apr 2013)


Shareholders, Please defeat the MS takeover.

posted on 09 Sep 2013, 08:45

24. kindlefireowner (Posts: 349; Member since: 05 Dec 2011)


Why? Take your profits like I did. I brought at $3, sold at $5.40, Move on.

posted on 09 Sep 2013, 07:43 1

22. DFranch (Posts: 140; Member since: 20 Apr 2012)


This is not a nokia phone with android, these people have no right to nokia intellectual property, and therefore can only make a cheap knockoff of a nokia phone with android. No pureview tech, and no carl Zeiss lens.

posted on 09 Sep 2013, 07:58 3

23. Chris.P (Posts: 272; Member since: 27 Jun 2013)


Chances are that you're spot on.

That being said, if the Newkia team really manages to pull off a serious talent acquisition, there's no telling what's possible -- does it really matter if it's called PureView, as long as the tech behind it is the same/as competitive?

posted on 09 Sep 2013, 09:07

26. Googler (Posts: 813; Member since: 10 Jun 2013)


More to phones than a camera. Zeiss lenses are in a lot of equipment, not just the N90. They collaborated with Nokia, doesn\'t mean they can\'t do the same with other phone corporations.

posted on 09 Sep 2013, 09:01

25. 7thspaceman (Posts: 1082; Member since: 14 Feb 2011)


I wish them luck however without those nokia patents it has problems to be a second Nokia from what I read on the web about the Microsoft and nokia deal. Nokia can once again make smart phones including Android smart phones after a few years. the question is will Nokia be inclined to come back into the smart phones business after a few years of being absent from it

posted on 09 Sep 2013, 09:38

27. tucutucu (Posts: 48; Member since: 03 Aug 2013)


pfffffffffffffft....no more words

posted on 09 Sep 2013, 10:56

29. scumbledEGG (unregistered)


newkia=new car?? lmao, they will produce cars!

posted on 09 Sep 2013, 11:11 1

30. Loubielou (Posts: 209; Member since: 11 Jul 2012)


Just hope this finally shows to the Previous Nokia Board that Android was the ecosystem to save Nokia,as Windows is to Restricted for Smartphones, an not many developers are creating Applications for Windows,Android is more like using a a Symbian phones with Themes an Applications,as the Tiles on Windows are not Attractive to buyers when they see the look on Windows phones

posted on 09 Sep 2013, 11:52

31. -box- (Posts: 3786; Member since: 04 Jan 2012)


How does this ex-exec think he can get access to Nokia\'s design, build, and materials? Nokia\'s still making phones, and if the acquisition goes through, Microsoft will continue them. I don\'t think the subcontractors or direct factories would be willing to make some newcomer\'s devices.

posted on 09 Sep 2013, 12:08

32. Marcelo1 (Posts: 2; Member since: 03 Sep 2013)


Guys, I wish MS would start finally catching up with Android in terms of apps\' quality and number; believe or not, I\'m a WP and Nokia fan. I will never lay my hands on an Android!

posted on 09 Sep 2013, 12:14 1

33. zuckerboy (Posts: 898; Member since: 22 Dec 2011)


nokia should have used android loooong time ago

posted on 09 Sep 2013, 15:50

35. CX3NT3_713 (Posts: 1834; Member since: 18 Apr 2011)


Pfffft ...a nokia android powerd phone??? What a joke.. lol

posted on 09 Sep 2013, 18:06

36. jiezel91 (Posts: 58; Member since: 28 Jul 2011)


As much as that former executive (Zilliacus) is concerned, I can feel that he makes quite a lot of sense, judging from his views on the situation.

Still, I can't bend over the fact that he named his company "Newkia", which is by far a not-so-creative name. One would think their company is a clone company of Nokia.

If he really is serious about the success of their company, then I think he needs to rename their company into a more creative, more original name in order for the consumers to take them seriously.

posted on 09 Sep 2013, 18:24

37. Pablomuro (Posts: 1; Member since: 09 Sep 2013)


While microsoft not respect their partners and customers, will never be a reliable company. Many people may not believe it, but who won the sale to Microsoft was Nokia.

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