New ad for the Apple iPhone 5s focuses on health and third party fitness wearables

In the aftermath of the announcement of Apple's new HealthKit platform for iOS 8, the company has released its first post WWDC Apple iPhone commercial, that shows a focus on health and fitness. The Apple iPhone 5s shares the screen with a variety of third party fitness wearables such as the Misfit Shine and the miCoach Smart Ball from Adidas. The Stronglifts app can be seen on the iPhone 5s screen at one point in the commercial.

Apple had the demographics right for the ad, which played during the first game of the Stanley Cup finals between the L.A. Kings and the New York Rangers (The Kings won game one, 3-2, in OT) and you probably will be able to catch the ad again Thursday night when the NBA Finals open. There should be a huge television audience watching the commercial as the Miami Heat take on the San Antonio Spurs in a re-match of last year's terrific seven-game battle, won by Miami.

Apple once again calls on its new tag line, "You're more powerful than you think," and employs a song from 1961 called  Chicken Fat that was written in order to get children to exercise. You can watch Apple's latest television spot for its flagship smartphone, called "Strength," by clicking on the video below. It just might motivate you to get up early so that you can get a run in, before heading to the office.



source: Apple via SlashGear