New ad for the Apple iPhone 5s focuses on health and third party fitness wearables
Apple had the demographics right for the ad, which played during the first game of the Stanley Cup finals between the L.A. Kings and the New York Rangers (The Kings won game one, 3-2, in OT) and you probably will be able to catch the ad again Thursday night when the NBA Finals open. There should be a huge television audience watching the commercial as the Miami Heat take on the San Antonio Spurs in a re-match of last year's terrific seven-game battle, won by Miami.
Apple once again calls on its new tag line, "You're more powerful than you think," and employs a song from 1961 called Chicken Fat that was written in order to get children to exercise. You can watch Apple's latest television spot for its flagship smartphone, called "Strength," by clicking on the video below. It just might motivate you to get up early so that you can get a run in, before heading to the office.
source: Apple via SlashGear
1. Cicero (Posts: 248; Member since: 22 Jan 2014)
Sammy started this curent with SHealt. And now we will see the market flouded. I think at this like a bonus of my mobile life but not the basic one.
5. HTCOE (Posts: 420; Member since: 20 Nov 2011)
you've been hipnotized if you think that shealth started this revolution lol
6. E.N. (Posts: 2230; Member since: 25 Jan 2009)
SHealth is a joke
I've been using a lot of fitness apps on my iPhone for years and there have been a lot of really great ones coming out recently. Samsung has nothing to do with that
2. Miracles (Posts: 468; Member since: 31 Aug 2013)
This ad makes me want to fall sleep..if anything. Definitely not run.
7. Droidrapist (Posts: 186; Member since: 28 May 2014)
Well the ad is supposed to make you buy iphones, NOT run.... people who run don't need an ad to get it done
8. Miracles (Posts: 468; Member since: 31 Aug 2013)
Obviously. The run part was a direct response to the article's last line. Did u even read?
3. tech2 (Posts: 1837; Member since: 26 Oct 2012)
A very nice ad. I dunno why Phil Schiller needed to bash their marketing team for not coming up with good ads when its clearly their products and not their marketing team's fault.
P.S. @0:34 its 7-minute workout app. A very nice app if anyone interested in basic workout.
4. superfans (Posts: 131; Member since: 30 Jul 2012)
Comparing to the ads before , its just that current ads are not that creative and inspiring as before.