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New ad for the Apple iPhone 5s focuses on health and third party fitness wearables

Posted: , by Alan F.

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New ad for the Apple iPhone 5s focuses on health and third party fitness wearables
In the aftermath of the announcement of Apple's new HealthKit platform for iOS 8, the company has released its first post WWDC Apple iPhone commercial, that shows a focus on health and fitness. The Apple iPhone 5s shares the screen with a variety of third party fitness wearables such as the Misfit Shine and the miCoach Smart Ball from Adidas. The Stronglifts app can be seen on the iPhone 5s screen at one point in the commercial.

Apple had the demographics right for the ad, which played during the first game of the Stanley Cup finals between the L.A. Kings and the New York Rangers (The Kings won game one, 3-2, in OT) and you probably will be able to catch the ad again Thursday night when the NBA Finals open. There should be a huge television audience watching the commercial as the Miami Heat take on the San Antonio Spurs in a re-match of last year's terrific seven-game battle, won by Miami.

Apple once again calls on its new tag line, "You're more powerful than you think," and employs a song from 1961 called  Chicken Fat that was written in order to get children to exercise. You can watch Apple's latest television spot for its flagship smartphone, called "Strength," by clicking on the video below. It just might motivate you to get up early so that you can get a run in, before heading to the office.



source: Apple via SlashGear

8 Comments
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posted on 05 Jun 2014, 02:12 8

1. Cicero (Posts: 506; Member since: 22 Jan 2014)


Sammy started this curent with SHealt. And now we will see the market flouded. I think at this like a bonus of my mobile life but not the basic one.

posted on 05 Jun 2014, 08:54

5. HTCOE (Posts: 530; Member since: 20 Nov 2011)


you've been hipnotized if you think that shealth started this revolution lol

posted on 06 Jun 2014, 00:10

6. E.N. (Posts: 2368; Member since: 25 Jan 2009)


SHealth is a joke

I've been using a lot of fitness apps on my iPhone for years and there have been a lot of really great ones coming out recently. Samsung has nothing to do with that

posted on 05 Jun 2014, 02:18 2

2. Miracles (Posts: 560; Member since: 31 Aug 2013)


This ad makes me want to fall sleep..if anything. Definitely not run.

posted on 06 Jun 2014, 19:37

7. Droidrapist (Posts: 186; Member since: 28 May 2014)


Well the ad is supposed to make you buy iphones, NOT run.... people who run don't need an ad to get it done

posted on 06 Jun 2014, 19:46

8. Miracles (Posts: 560; Member since: 31 Aug 2013)


Obviously. The run part was a direct response to the article's last line. Did u even read?

posted on 05 Jun 2014, 02:37

3. tech2 (Posts: 2488; Member since: 26 Oct 2012)


A very nice ad. I dunno why Phil Schiller needed to bash their marketing team for not coming up with good ads when its clearly their products and not their marketing team's fault.

http://www.thedrum.com/news/2014/04/08/leaked-email-shows-apple-marking-svp-phil-schiller-rage-over-shocking-response-ad

P.S. @0:34 its 7-minute workout app. A very nice app if anyone interested in basic workout.

posted on 05 Jun 2014, 07:00 1

4. superfans (Posts: 153; Member since: 30 Jul 2012)


Comparing to the ads before , its just that current ads are not that creative and inspiring as before.

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