x PhoneArena is hiring! Reviewer in the USA

New Lumia devices are not last chance says Nokia

Posted: , by Maxwell R.

Tags :

New Lumia devices are not last chance says Nokia
There are a lot of nice features to look forward to in the new Lumia phones, wireless charging, beautiful form factor, and an incredible camera. However, Nokia is a company with an uncertain future. Their shares have fallen over 90% since 2007, and have seen their market share of the global mobile phone market follow a similar trend from over 50% to single digits.

When companies lose that much market value that quickly, it affects everything, from the company’s ability to finance operations and development as well as productivity as staffing levels adjust for the lean times ahead. There is only so long a company can operate at negative margins before really difficult decisions have to be made. Nokia is not the only device maker facing these challenges, Research in Motion is in the same boat (or at least on the same river), and like RIM, Nokia is intent on fighting to make a comeback.

Nokia’s VP of Smart Devices, Jo Harlow, says that the newest Lumia phones are not the Finnish manufacturer’s last chance to compete with Samsung and Apple, “This is a step in the journey.” She further went on to explain that these two phones will not be the whole portfolio of Windows Phone 8 devices.

An analyst with a British research firm called Ovum, hypothesized that Microsoft is holding back on flooding the market so they may develop the natural benefits of collaboration with other Microsoft products, such as the upcoming release of Windows 8. It is also accepted that the legal business between Samsung and Apple is nowhere near over, and that may present an opportunity for Microsoft (and Nokia) to capitalize on.

Ms. Harlow cited that Nokia has unique differentiators that complement the Windows Phone platform without slowing down their development. This is good, and we look forward to getting our hands on these new Lumia phones. We just hope that the music we play with them does not sound like the fat lady singing.

source: The Telegraph

  • Options

posted on 09 Sep 2012, 18:21 14

1. mrllano (Posts: 91; Member since: 20 Aug 2012)

..that explains the picture.

posted on 09 Sep 2012, 18:33 7

2. sorcio46 (Posts: 435; Member since: 27 Jul 2011)

And i am superman, make a smartphone with Android !

posted on 10 Sep 2012, 05:17 6

28. Glim12808 (Posts: 394; Member since: 26 Oct 2011)

Like LG, Motorola, Sony are making loads of money off Android? And now HTC almost scraping the bottom off with their Android phones? Yeah sure.

posted on 09 Sep 2012, 18:34 5

3. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)

what nokia really needs is to get the phone across all carriers with little differences to keep costs down.. similar to what rim did with the curve and samsung with the galaxy… that strategy works to increase sales and visibility rather than having various designs and phone names floating around

posted on 09 Sep 2012, 18:37 17

5. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)

Do you suggest the same for Apple's iPhone?

posted on 09 Sep 2012, 18:56 7

8. -POLICE- (Posts: 8; Member since: 23 Aug 2012)

Surely he does.

posted on 09 Sep 2012, 20:24 7

14. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)

ya im pretty sure that is what apple has done… nokia should follow their objective.. samsung does the same

nokia released the 900 on att, the 710 on tmobile, and nothing on other carriers.. also I believe this is why the one x has failed to get as much traction as the s3

posted on 10 Sep 2012, 08:30 1

29. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)

In comment #3 you say that:

"what nokia really needs is to get the phone across all carriers with little differences to keep costs down..."

Then I have made a question, comment #5:
"Do you suggest the same for Apple's iPhone?"

And your answer is, comment #14:
"ya im pretty sure that is what apple has done…"

Since when Apple keeps iPhone cost down ???

posted on 10 Sep 2012, 10:00 1

31. -box- (Posts: 3991; Member since: 04 Jan 2012)

They keep their internal cost down, not the customer cost....

posted on 10 Sep 2012, 10:23

33. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)

Oh, I see! :)

posted on 10 Sep 2012, 21:13

39. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)

yes.. i was referring to internal costs.. not cosumer costs… but if you bother to check the verizon website you will notice the iphone is cheaper than competing android phones

again u missed the point of what i was saying...

posted on 11 Sep 2012, 06:21

40. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)

"...but if you bother to check the verizon website you will notice the iphone is cheaper than competing android phones..."

World spins not only around Verizon!

posted on 09 Sep 2012, 18:37 10

4. shy2papa (Posts: 309; Member since: 23 Jan 2010)

A company that dose not listen to what the people what will last long, No sd card on the Lumia and the camera is not as good as that on 808 pure view and finally WP7 or 8 cant be customize every windows phone out there looks the same, same boring crap.

And what did nokia say a while "back they didn't want to loose there identity with Android" Please what a load of s**t :(

posted on 10 Sep 2012, 00:37 6

22. aneelamdani (Posts: 20; Member since: 16 Apr 2012)

i guess you haven't gone through the camera samples. what would you do with those 41 mp camera.? can hold that thick mobile in your hands?. you dont seems to even be able to hold 920. and you speak of the camera performance of 920. Professional photographers dont go for mps they see the sensor and the light it can take. get your facts corrected first. second define customization. if you can then blame nokia or ms else you know the rest :) what a load of s**t :(:P

posted on 10 Sep 2012, 04:33 4

26. jackhammeR (Posts: 1548; Member since: 17 Oct 2011)

thick device? how old are you? 14? You obviously don't remember how thick devices were 3 or 5 years ago. don't be a sissy.

posted on 10 Sep 2012, 10:52

34. picka_vi_materina (Posts: 174; Member since: 21 Nov 2011)

You must be a baby if you can't hold an 808. It's thin, not 6mm thin, but thin. I rather have a thicker device with many more features than a thin phone with just a LCD and a solar panel instead of a battery. Grow up.

posted on 10 Sep 2012, 04:42 4

27. jopancy (Posts: 74; Member since: 25 Apr 2012)

do you even stop to think before you write? the 920's camera is better than any other competitors' offering.

not as good as the 808 camera? if the 808 camera appeals to you then get it instead.

you'd complain even if you have the world's greatest under your nose.

posted on 09 Sep 2012, 18:49 5

6. MeoCao (unregistered)

It's easy to go down quickly, but it requires something revolutionary to go up with the same speed. Nokia has that, it's PureView 808.

But Nokia gives us PureView 920 and that's an evolutionary, not revolutionary so Nokia needs lots of time before it can have a big selling device like SGS3 if at all.

I was skeptical about 920 and Nokia tricks made my expectation even worse, but after having looked at the phone more closely I think what Nokia has done is encouraging, especially the camera. So I think this phone will not suffer like 900 and can be a step stone for a Nokia comeback.

posted on 10 Sep 2012, 10:02

32. -box- (Posts: 3991; Member since: 04 Jan 2012)

Agreed, the 2012 Nokias are just stepping stones until the 2013 models, which will have even more improved specs, and possibly thinner designs. That said, I'm more than likely going to sell my 900 and get a 920, though I really wish they had a cyan 920.

posted on 09 Sep 2012, 18:55 17

7. -POLICE- (Posts: 8; Member since: 23 Aug 2012)

Nokia will never rise, cause of Eflop! Killed all his own platform and relying
on restricted Windows crap. Symbian was an open OS, just like Android
, why would Symbian users migrate to prison OS? How weird and idiotic...!

posted on 09 Sep 2012, 19:58 3

13. MeoCao (unregistered)

Apple shows that many users do not mind "prison OS"s if certain criteria are met.

Nokia 920 low light pics (real, not faked ones) are very good and can be improved even more so we have to wait and see what Nokia + MS can do with the software.

posted on 09 Sep 2012, 20:34 8

15. wendygarett (unregistered)

Elop should either go android... Or develop meego more competitive... Windows phone is alright but wp alone will not stand a chance against them...

posted on 10 Sep 2012, 00:10 5

19. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)

not gonna happen...

elop is an ex exec of Microsoft canada... and microsoft hate linux... thats why they killed meego... a pure linux OS!!!

its either continue the support to symbian and make it more revolutionary and let people care again to symbian...

but whats the greatest thing that nokia should do? fire ELOP!!!

posted on 10 Sep 2012, 00:12 3

20. wendygarett (unregistered)

Yeah I think the best decision made is to fire elop instead :)

posted on 10 Sep 2012, 02:59

24. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)

i know right!!! and remake symbian next... symbian belle really catch up t the competition... and seen belle fp1 in action--its really awesome...belle fp2 will be the greatest symbian literation yet..but what did nokia do... abandon it...

seen some video on mynokiablog on how nokia belle fp1 handles multitasking with 60 apps open... and its still alive...

symbian is really amazing... and the processor it got was really outdated but still handle tasks fluidly and correctly!

can andriod do that? even with all this quad cre madness?

posted on 09 Sep 2012, 19:09 7

9. sando09 (Posts: 4; Member since: 09 Sep 2012)

hmm..support and develop meeGo???

posted on 10 Sep 2012, 00:12

21. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)

no, MeeGo is now with Jolla... and nokia fired the maemo team that develop meego!!

posted on 09 Sep 2012, 19:13 4

10. InspectorGadget80 (unregistered)


posted on 09 Sep 2012, 22:41 2

18. aokde (Posts: 186; Member since: 09 Jul 2012)


posted on 09 Sep 2012, 19:48 7

11. GSMArena. (banned) (Posts: 1; Member since: 09 Sep 2012)

Hope Nokia rises, but not with Windows OS, but with there own platform, along with Android!

posted on 09 Sep 2012, 19:51 9

12. papss (unregistered)

As a android owner I'm pretty curious about the 920 and also windows

posted on 09 Sep 2012, 20:49 3

16. Alistaire (Posts: 132; Member since: 13 Apr 2012)

Losing market value in Wall street terms? I'm sure everyone should take the advices of bankers and analysis.

Nokia is still the 2nd largest phone manufacturer in the world. They maybe losing in smartphone sales through all the transitions. They still sell a S**tload of feature phone. Btw feature phone does not mean bad phone.

In Africa and India, feature phone offer sending money through sms features. Now tell me if your phone could do that.

That said, definitely getting the Lumia 920 when it's available.

posted on 09 Sep 2012, 21:12 2

17. jack1059 (Posts: 72; Member since: 31 Mar 2012)

Is it just me, or is nokia always saying "Wait there's more to come" then never deliver. Remember how they were being allowed by microsoft to have UI specific enhancements?

posted on 10 Sep 2012, 08:51 1

30. -box- (Posts: 3991; Member since: 04 Jan 2012)

"Never say never".
I would say that Nokia has been pretty consistent delivering expected products on time, and have had a few surprises here and there, like the N9 and the 808 PureView, both of which, while niche products, enhance the brand and are production "proof of concept" tech that eventually makes its way towards other products, sort of the way that new car tech trickles down from the Rolls-Royces and Mercedes-Benz S-Classes to Fords and Hyundais and such. It takes months and even years to make those features accessible, reproduceable, reliable, and cost-effective enough for the financial department of the manufacturer to sign off on the production model, since products need to make money (which is why the 808 wasn't a huge release). Will we see a high-MP Lumia in the future? Very likely, and hopefully with a mix of features from both the 920 and 808, but I wouldn't expect it until next spring/summer at the earliest. Nokia also has to play nice with the other OEMs for Windows Phone 8: if they make a killer phone and consumers buy mostly that phone, such that few other customers buy the other OEMs' models, the other OEMs could abandon the OS (i.e. if 70% of Android buyers theoretically buy a Galaxy S3, there's only 30% of the market for LG, Motorola, Sony, Pantech, HTC, Asus, Acer, etc to fight over). That's hardly a recipe for a successful launch of a new OS. So next year and ongoing, Nokia can push (or break) the envelope, and the other OEMs will have their own features to offer (Samsung S-software, maybe Sony will join in with its excellent cameras, who knows?) and compete and continue to improve the OS and give customers better and better choices.

posted on 10 Sep 2012, 02:23 3

23. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)

We must support Nokia through out this Journey, I'm sure there will be great Nokia WP8 in the future.

posted on 10 Sep 2012, 04:27

25. Raptor9142 (Posts: 41; Member since: 15 Apr 2012)

Nokia is found out as a rat praying for Apple (Dog) Samsung (Cat) to fight each other and die, then Nokia (rat) will come out of its hole :D

posted on 10 Sep 2012, 12:08 2

35. housecat (Posts: 8; Member since: 06 Sep 2012)

As an android owner, I hope Nokia and RIM do well. Choice is good. It wouldn't be good if ios was my only other option.

posted on 10 Sep 2012, 14:01

36. Loubielou (Posts: 508; Member since: 11 Jul 2012)

Dreamer You Stupid Little Dreamer,thats All Nokia keep Dreaming that there Windows phones will be Succesful.they First Tried to Copy Apple with No Memory card slot an Bluetooth Unfunctional like it was on Symbian,an now on Windows 8-No Radio an Micro sd card slot on the 920,but how could they create the N8 with Everything on it an then,say they couldn"t fit a micro sd card slot on the 920,with the iPhone5 an Samsung Galaxy with Jelly Bean on it,Nokia again will be Struggling as alot of the Symbian users have now Switched to Android because of there Idiot Chairmen Mr Elop,Android would have been Perfect for Nokia be Mr Elop had to help is old employees out,ever since Down Down Deeper an Down an a bad Status Quo at Nokia

posted on 10 Sep 2012, 16:17

37. 7thspaceman (Posts: 1544; Member since: 14 Feb 2011)

I am a windows smart phone fan and prefer live metro tiles over do nothing icons on a smart phone screen like Android and Apple smart phones. some icons look cute but cute icons are not better than a live Metro tile giving updating data. besides windows 8 smart can now have cute little squares to make the Windows 8 smart phones look much better plus still update the data within them. When Elop took over Nokia I felt they were right to make Windows smart phones but I also felt that they should make Android smart phones as well because a lot of people like them. but Nokia noticed that so many Companies were making Android smart phones that all Nokia would be is a me too copy cat. so Nokia decided to make Windows 7and 8 smart phones. a good move as far as the company not being an android me too company but Windows phones are not as popular as android smart phones. a ray of hope is now on windows smart phones today because it's OS is better and Windows 8 smart phones have state of the art electronics making it possiable that windows smart phones will sell better than before.

posted on 10 Sep 2012, 16:33

38. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)

i just wish people would stop with the 'nokia go android' line

more choice is better, would you rather just have a choice between iOS and Android?

in a ideal world i' would of liked nokia to keep developing meego and symbian. 2 more OS's to choose

give wp8 a chance

Want to comment? Please login or register.

Latest stories