Since 1997, the Drafthouse has had a strict no-phone policy, which they admit has alienated some customers. But the rest of us appreciate it. After a woman was recently ejected for texting, she left an angry, profanity-ridden voicemail with their corporate office. Rather than delete the message, the Alamo Drafthouse decided to turn the hatefully hilarious message into a public service announcement.
Their new PSA will be featured before every R-rated movie, featuring the full, possibly-drunken message. And following the voicemail, the PSA reads "You're welcome! Thanks for not coming back to the Alamo, texter!"
We love our devices. But there is a time and a place, and the movie theater isn't it. Good work, Alamo Drafthouse.
source: AlamoDrafthouse (YouTube) via Forbes