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Most paid apps in Android Market get under 100 downloads

Posted: , by Victor H.

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Most paid apps in Android Market get under 100 downloads
iOS and the App Store have been in the forefront of monetizing from applications, but is the gap between the Android Market and Apple’s storefront closing? The latest report from market researchers Distimo suggests the contrary. Developers on iOS are enjoying a much more active ecosystem with regularly updated lists of apps by Apple and thus a higher chance to be noticed, while slow updates of app listings are in the core of Android remaining a place where users pick the free apps. To back up those claims, stats show that nearly 80% of paid Android applications can’t reach 100 downloads.

To worsen things further, there were only five games on the Market that have passed the 250,000 download threshold, while in the last two months alone, the App Store has registered ten games with over 250,000 downloads in the States alone.

“It is more challenging for developers in the Google Android Market than in the Apple App Store to monetize using a one-off fee monetization model. We found that only two paid applications have been downloaded more than half a million times in the Google Android Market worldwide to date, while six paid applications in the Apple App Store for iPhone generate the same number of downloads within a two month timeframe in the United States alone,” Distimo summarizes. What's your personal experience with iOS or Android, do you use many paid apps?

source: Distimo via Android Community

Most paid apps in Android Market get under 100 downloads
Most paid apps in Android Market get under 100 downloads

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posted on 27 May 2011, 07:44

1. bluechrism (unregistered)


This is a big problem for Android and they ought to be concerned that developers can make more money not just on iOS but also through Ovi Store and Windows Marketplace. Most developers don't work for free and ultimately, will want to feel that if they create a great app, that people will be willing to pay for it.

posted on 27 May 2011, 17:42 1

26. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


i agree this is a problem... android needs to take their developers more seriously... and this also shows how they need to moniter the marketplace a little better and jude the quality of apps... dont u think if the paid apps were decent people wud actually buy them? also this probably will not help their publicity with devs...

posted on 29 May 2011, 16:00

57. DragonicNight (Posts: 5; Member since: 21 Mar 2011)


You know all i ever see from you lucas is you bashing on android they are both great platforms now as i do agree that Apple does have a higher demand for applications they seem to forget that many android applications still have it so you can buy in game stuff as well as gives you the option to go off and buy the unlock code for the application as well so in essence the android market does still have a little more variety left to offer

posted on 27 May 2011, 07:45 2

2. bossmt_2 (Posts: 421; Member since: 13 Oct 2009)


Android has so many free apps, and the people who make them get a cut in advertising, Android and Apple are taking very different approaches, It's bad for some, but it's good for others. Rovio says they make as much money on Android where Angry Birds is free than on iTunes where it's a paid app. Android can make you a ton of money but you have to provide something good and you have to keep it updated. I also think google does a good job of shuffling the featured apps on their intro page, I just think they should ahve more.

posted on 27 May 2011, 17:39 1

24. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


ur using angry birds, the most popular game... it wud be better to use many smaller apps as examples...

posted on 27 May 2011, 23:39 2

31. bossmt_2 (Posts: 421; Member since: 13 Oct 2009)


I clearly said for some it works and for others it doesn't. If you make a widely popular game or app you're gonna get more downloads and make more money. The igure from last december (before Rio) is Angry Birds made a million bucks a month for Rovio via Android.

A guy who made a task killer one free and one at 99 cents pulled in about 80K in revenue in a year and a half, hardly money to sneeze at.

Some people don't make money and it sucks, but anyone who makes a really good app or game will make money, simply cause of either ad revenue or sales.

Not to say Android is perfect, I do think there's a better way for them to handle the way that the app market works, but there's still plenty of good money to be made out there.

posted on 28 May 2011, 00:31 1

34. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


u didnt say anything clearly... and really ads are annoying... and popular apps will gain a lot of money on all platforms... all i am gonna say is that this gives developers a better incentive to develop for ios...

posted on 28 May 2011, 08:56 1

40. bossmt_2 (Posts: 421; Member since: 13 Oct 2009)


"Android and Apple are taking very different approaches, It's bad for some, but it's good for others"

I guess I should have said apps specifically, so I apologize for assuming that since that was the topic at hand everyone would pick that up.

Ads may be annoying, but given that Android doesn't charge you to get the source code, and you can make a free app available that people will download and you'll make money off of. It's not a bad strategy, now yes you'll have to take to the internet to create buzz for your app if you want it to be really successful and not be just on a handful of handsets.

And apple will almost always have an advantage over Android, to date there are essentially 4 different spec iOS devices, only 2 of which are currently sold still. Sure there are stragglers with the first or second generation iPod touch or iPhone, but not all that many. Android you can build to whatever the current largest OS is (2.2) but you still will have different size screens and some phones will have keypads while others don't etc. You try to make the games playable on all devices but it's pretty impossible to either not make it playable on one, or not take advantage of features on another (like the d-pad on the Xperia play) so apple will always have an advantage especially in games.

posted on 28 May 2011, 16:30

49. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


okay well whatever... we are in agreement...

posted on 27 May 2011, 08:01 3

3. AndroidTroll (Posts: 359; Member since: 05 Mar 2011)


I have some paid apps on my evo. I did not buy them of course. I downloaded the APKs and sideloaded them all for free. It's so easy a caveman can do it! No root necessary. Tons of people do this and if iPhone had the capability to do the same thing with such ease then these numbers would be different.

posted on 27 May 2011, 09:22 2

9. protozeloz (Posts: 5328; Member since: 16 Sep 2010)


FIEND!!!! D:

posted on 27 May 2011, 17:40 2

25. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


now ur just an androidasshole... why not just pay the money and give the developer what they deserve... they spent time and now u r just gonna rip them off... that is just disgraceful...

posted on 27 May 2011, 19:40 1

28. AndroidTroll (Posts: 359; Member since: 05 Mar 2011)


I never said I was a saint...I'm a troll.

posted on 28 May 2011, 00:22 1

32. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


no ur not a troll... ur not even normal... ur just an asshole... basically u r stealing... that makes u a criminal...

posted on 28 May 2011, 01:06

36. protozeloz (Posts: 5328; Member since: 16 Sep 2010)


Man most of these devs eat from that money, and many apps are worth no more that two cups of frozen capuchino at Starbucks, it's OK that you want to test an app but if you like it help the guy that built it, think of it as buying a beer for a good pall. It's your support to development, an its not like you will lose the app when you change phones

posted on 27 May 2011, 21:44

29. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Typical android user

posted on 28 May 2011, 00:56

35. protozeloz (Posts: 5328; Member since: 16 Sep 2010)


Typical ignorant

posted on 28 May 2011, 02:37 2

38. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


no, he has a point... why do u think android apps are mostly free and ad supported? people can download them much more simply than on other oses...

posted on 28 May 2011, 10:11

42. protozeloz (Posts: 5328; Member since: 16 Sep 2010)


so you saying its normal behavior to steal apps? one thing is ad supported app and another thing is app theft, people steal apps on most OS's because they have no clue whats the effort

posted on 28 May 2011, 16:32

50. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


no... i am not saying its android users in all... but u have to admit they make it very easy to download apps... many more people do on android than on other platforms... and yes, i understtand how hard devs work to make good apps and i dont download in respect to that

posted on 28 May 2011, 16:44

51. protozeloz (Posts: 5328; Member since: 16 Sep 2010)


idk tacos claims that's typical for android users and you said he has a point, so i get confused... most android community I visit have this sort of going against app piracy so i don't believe its typical android user behavior... again thats just me

posted on 28 May 2011, 13:16 1

48. NeXoS (Posts: 277; Member since: 03 May 2011)


He has a good point though. People know it's much easier to "jack" apps on Android so that's why Android is dominating market share right now. You don't even have to root (jailbreak in the IOS world) your phone to do this. So, even if some developers won't want to develop for Android because of this fact, someone else will take their place since the audience is NOW WAY BIGGER than IOS. Those developers will make money off ads, so they won't care if people side load them.

posted on 27 May 2011, 08:01 3

4. KingK (unregistered)


Probably because android users get their paid apps for free.......duh.

posted on 27 May 2011, 08:08 1

5. Knicknevin (Posts: 135; Member since: 18 Mar 2011)


I think Amazon's app of the day deal is a nice marketing thing, but Google could do something similar; on the paid apps, offer 1 a day at half off, I realize it's only a dollar or two that would be saved, but it could easily draw attention to a few lesser known apps.

Or, the way of making an app free w/ Limited functionality is actually a pretty handy way to draw interest. Make a great app, but lock down a couple of really great features until a person makes a nice 'donation'

The App 'Shelves' is free or paid (to remove ads). A little while back, an update tried to limit uses to 12 before requiring a payment to continue use. This update was followed maybe a day later with another one, announcing an end to that experiment, where the developer introduced the ad based version.

Then again, both devs and google make some serious bank off of the advertising for the free ones. Perhaps someone doesn't want a market with that many paid apps.

posted on 27 May 2011, 08:17 1

6. Sniggly (Posts: 6496; Member since: 05 Dec 2009)


Now that in app purchases are possible in Android, I bet there's going to be a huge boost in developer revenues. I know I've made in app purchases on "free" apps. Also, the more open ecosystem means that on a lot of games you can find a free knockoff of a paid app. This also doesn't take into account advertising revenue.

posted on 28 May 2011, 00:25

33. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


so ur resorting to knock offs as good apps?... and idk i dont think in app purchases really matter that much... i tend to stay away from them because u shud get ur app when u pay for it...

posted on 28 May 2011, 01:22 1

37. Sniggly (Posts: 6496; Member since: 05 Dec 2009)


The in app purchases I have seen so far are in the free apps. I pay for apps too. (Fuck you very much, Taco, for insinuating that a typical Android user will pirate a paid app). I don't mind paying for true quality. But when I was tight on money of course I wasn't going to piss my money away on paid apps.

posted on 28 May 2011, 02:39

39. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


ya idk i sont like the idea of in app purchases on any os.. i think subscriptions wud be better... but whatever...

posted on 28 May 2011, 11:48

47. Sniggly (Posts: 6496; Member since: 05 Dec 2009)


I like them because they're one off things. As long as they're reasonably priced and actually help my gameplay I don't mind.

posted on 27 May 2011, 08:21 2

7. _Aurel_ (unregistered)


I purchased a lot of apps, but I'm holding off lately because most of the paid apps are pretty worthless, like simple widget toggles that do one thing but cost $1.00 or so, or clearly pirated goods. To me, if developers want to get paid for their work, they need to bring the same A-gade polish and depth that iOS users get and then they'll get more of my money.

posted on 27 May 2011, 09:10

8. aoshi Shinomori (unregistered)


let me exemple one think, I was thinking of buying the juice defender, so I installed the free version to test on my milestone 2, after some days the 3g data was turned off and no matter what I do in the app it wont turn on, the it often turn off the gsm radio too... so I uninstall it, it get some update and I try again this time with galaxy s... again it turn my data conection off and it did not turn it on, so I uninstall it again, do you think I will ever buy the paid version?

and there are other problems that make user don't try paid versions... I think there are too many bugs but the guy want to charge for it... if I would pay for anything, at least I want a App that don't disturb my phone operations...

posted on 27 May 2011, 09:24 2

10. Evan (unregistered)


Lol what you expect. You let people side load apps. They will obviously pirate. Hence why alot of Android devs moved to WP7 as people dont have any other choice but to buy. Cause side loading is not allowed. And jailbreaking can be tricky.

Most apps on Android are crap quality anyway. Id only spend money on HD games.

posted on 27 May 2011, 09:36 1

11. Robm (unregistered)


I would say the other markets are more mature than android market, itunes had and existing user base with cc number and users ready to go. and windows mobile and nokia ovi have been in the game a lot longer. It would be good to see a change but andoid apps.

my app, (mypod - a podcast manager) has almost 2k downloads, i think people want better value than similar apps on iphone. people want better value. I still think that the android ecosystem, though has grown rapidly still need to mature. for example, billing to users phone bills is not so common at the moment at is a major barrier to remove.

I still think it is early days....

posted on 27 May 2011, 10:02 3

12. clevername (Posts: 1407; Member since: 11 Jul 2008)


This is why the IOS app store is so much more appealing to devs. Why would I wanna make free zoos with add revenue when I can make a paid app on IOS with ad revenue. There's just more money so devs spend more time and IOS gets better apps. Google needs to figure something out and this isn't a pure marketing fix. This will be hard. And if it doesn't happen soon the android market will crush itself under its own weight. When there are more and more apps devs find less people download their apps unless they are breakthrough hits like angry birds. And that's rare.soon enough if this continues the market will be flooded with apps of menial quality and most if the devs will have left foe greener pastures. Especially if Google keeps allowing piracy to be so easy.

posted on 27 May 2011, 10:53 2

14. protozeloz (Posts: 5328; Member since: 16 Sep 2010)


people don't understand that pirating paid apps huts the market so much devs fear their apps will spread and most aren't companies but individuals and the worst... we are not talking about hundred dollars apps but 5-6 bucks.... its a Starbucks coffee cant you toss away few extra dollars as an appreciation to a devs work? for them its like not getting paid after a hard week at their job, would you like to work at your job for free or half the money you get paid?

posted on 27 May 2011, 10:52 1

13. Mike (unregistered)


2 reasons I don't buy apps from android. First most apps are not good, they are just cheap they look made in someones basement and second the stupid 15 minute window to get a refund.most apps take more that that to get installed. Android needs a better process of accepting apps. I realize in the beginning it was to compete, but now we need quality.

posted on 27 May 2011, 10:59

15. bling bling (unregistered)


4shared . com all the way haha

posted on 27 May 2011, 11:12 1

16. downphoenix (Posts: 2235; Member since: 19 Jun 2010)


Let's be realistic here. Its nothing to do with the people that use the phones. Its about 2 things

1) Quality of Apps

2) Price of them

Apps like Angry Birds dont sell well at all on Android when you compare to the free downloads, but I bet Angry Birds has well exceeded the number of downloads of the 99 cent versions on iOS. Most people wont pay for an app if they can get it for free, even if its paying for it to get out of advertisements. iOS often doesnt have a lot of ad supported apps, Android does.

Also, as I mentioned, the quality. As far as games go, most of the games on Android are trash compared to iOS. The major game studios have flocked to iOS in their apple fanboy rage, even though the majority of these game companies have a healthy multi platform relationship outside of the cellphone market. They have purposely ignored Android, some of these companies like EA support much smaller platforms like Blackberry on purpose before they support Android. I think it may speak to another problem, which is the Android Market itself, its broken as all hell, the Amazon Appstore smokes it away.

posted on 27 May 2011, 14:33

21. Demak (unregistered)


Ok, this is a very simple case of google not making use of its device's market spread which by far out numbers Apple. For instance, I'm a student in Africa and i don't have a credit card to pay for apps i can actually afford because that's the only way!! absolutely stupid that there is no other convenient means for users to help encourage developers by buying these awesome apps. Whereas, apple has most of its market in the US where credit card and other options to pay for apps are numerous. Google!! wake up!!

posted on 27 May 2011, 15:22 2

22. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


Now why do developers prefer developing apps for iOS again? Hahahahahahaha.

posted on 27 May 2011, 17:38

23. Nine1Sickness (Posts: 35; Member since: 30 Jan 2011)


The ONLY reason for this difference is that every Android (besides some on ATT) comes with this setting:
[X] Unknown Scources - Allow installation of non-Market applications.

Why Pay for apps when you can get them for free???

On the other hand, you can not get any type of paid App for free unless you jailbreak the iOS device.
If Android really wants to improve Apps on their OS, they really need to get rid of that setting.

posted on 27 May 2011, 19:05 1

27. fing sigh (unregistered)


I don't understand why everyone is complaining so much. I don't buy ice cream because I want it to taste like cake. So why rag on Google for not being like Apple. The numbers don't lie, Android is a mad success and new apps are constantly being created for the platform. People enjoy the freedom that Google affords, even though it comes with somewhat of a quality price. And people enjoy the quality and stability of Apple even though it may come with a price in freedom/customization.

posted on 28 May 2011, 11:30

46. AnnDroid (unregistered)


The 15 minute app review stops me from trying apps over a buck or two. I've purchased three apps that were over $6 and never use them. I don't want to waste my $$ again.

Also, the iPhone users that I see are older folks and not so adventuresome. They'll take 'pretty' over functionality to show off how nice an app looks.

posted on 13 Jun 2011, 01:45

59. kylin (unregistered)


i would think with the android market that it would make more in the adds cause if someone downloads a free app and they play it for an hour and then uninstall it you would still get whatever that was worth in adds its kinda easy money thats why the apps wouldnt be as good developers make a 5min app and put adds to it well everyone atleast tries the app once and boom you got it but i will admit if there is a quality app that will use the features on my phone to the phones limits (quality graphics, ect) i would pay prolly up to 5 or 10 dollars for it just like if i was at bestbuy buying a game for my ps3 and a try it before you buy is good cause then if you can see the quality then im more excited to go for it and get the full version i have an android i have purchased 3 apps one is to log my car info, another is for logging deliveries (im a pizza guy) and the last is called dyno master it does all kinds of stuff each was 5.00 and i feel each of them was worth it but thats me you might not feel that way but hey its not ur phone lol but i work with a guy that has an iphone i played with it and i dont think i was impressed but its all in person preference lol cause he hates android so its kinda of a equal fight i feel

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