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Is Google looking to debut as a wireless carrier?

Posted: 23 Sep 2011, 10:28, by Victor H.

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Is Google looking to debut as a wireless carrier?
The span of Google’s interests is truly prolific, but now the carrier might surprise us even its most open-minded supporters as it might be planning to step in the shoes of wireless carriers by launching a mobile virtual network (MVN). The new Google MVN operator may have already kicked off trials in Spain and there’s an image of what looks like a Google-branded SIM card and a Nexus S running on a network dubbed “Google_es” to prove this. A number of trusted engineers have received this starter pack in the European country.

Now, MVN operators (MVNOs) usually roam on other carriers networks without actually owning any of the spectrum. They just resell wireless service under their own brands with numerous examples of such carriers in the States including Boost Mobile which for example rides on Sprint radiowaves. The engineers who got the starter packs will reportedly test three Spanish networks - Movistar, Orange and Vodafone - to determine which one to use.

There are no further details but we are tempted to speculate about a possible deep integration of VoIP service like Google Voice, which would possibly allow such a carrier to drop prices significantly and actually give it a competitive advantage in a congested industry. As to a Google carrier stateside, there are no indications of that happening for the time being - but after Google’s acquisition of Motorola, who knows what the future holds anyway?

source: EOL via BGR

Is Google looking to debut as a wireless carrier?
Is Google looking to debut as a wireless carrier?

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57 Comments

1. hepresearch posted on 23 Sep 2011, 09:35 4 1

Google is starting to look more and more like an aspiring one-world software/information/service/technology solution... I can imagine that they will have roaming agreements with GSM carriers all over the world in no time, and they will be directly threatening AmericaMovil ("Tracfone" and subsidiaries in the US) if they can do it for less cost as a result of heavy VoIP integration.

14. bobfreking55 posted on 23 Sep 2011, 10:30 15

Google Network
Google Motorola
Google Android
Google Search
Google Plus
Google Cloud
Google Wallet
Google Mail

Seems like everything will be Google's by 2020.

37. Matt (unregistered) posted on 23 Sep 2011, 13:58 7

Dont forget Google TV

41. karanstyle posted on 23 Sep 2011, 14:15 3

Google = World
But Google+ and Google Buzz are still big time Flops.

54. RageQuit posted on 23 Sep 2011, 18:04 3

Google+ hasn't been around long enough to wright it off so soon, although buzz is dead.

46. JeffdaBeat posted on 23 Sep 2011, 16:01 2

Am I the only person being extremely cautious about Google? Google is doing their best to be the solution for every aspect of our lives, which in the wrong hands is a very bad thing. If you think about companies like Enron, WorldCom, AIG...these companies weren't bad guys when they started, but yet managed to f**k a lot of people over decades later because of greed or whatever. And now you have Google...a very awesome tech company right now. But will they have the same atmosphere a few years in the future? In a few decades? I'm not saying you can't trust anyone, but any company that puts their hands into so many aspects of my life and has that much detail on me...that scares me a lot. We joke about Google being Skynet, but there have been books written about a nation run buy corporations instead of government. Add in lobbyists doing what they already do and you've got today's government and how it functions. Not for it's people, but for it's corporations.

And I'm not trying to be too alarmist because right now Google is very much run by creative people who I think are honestly trying to use technology to make life much easier. But you have to think of what happens when one CEO steps down and someone with a different agenda takes over. How much corporate culture can change in those instances and how employees can change their priorities to go along with the companies. Wallstreet bankers are still people with families, but they were trained to think about the bottom line. At the end of Enron's lifespan, the head of the company was pretty much powerless to his company.

There is a very interesting quote I read on Digg.com the other day. "If the service you using is free then you aren't the customer, you're the product being sold." The thought of that scares me...

50. remixfa posted on 23 Sep 2011, 17:06 2

your point is very valid. they have access to just about everyone's personal info on the planet.

but i think google is going to step in hot water with the government for having too many arms in too many things sooner or later. if it succeeds at half of the things its trying to do, it will have anti-monopoly suites against it left and right.

Google is a great company. If the anti-monopoly stuff doesnt happen, i think it will be quite a few years before we have to worry about new heads taking it in a new direction.

58. JeffdaBeat posted on 24 Sep 2011, 00:56 1

But this is assuming that Google continues to have less power than the government. If you think about it, the government is dealing with the very sticky position that most of them have lived their entire lives without the technology we have today. We are seeing them using to technology more and more and not safe guarding the crap they get themselves into. Case-in-point the recent Craig's List scandals that have come about...imagine if Google could do the same with all of us with our "Gmail" accounts. If Google gets a CEO that's all about money then he could say "Oh, Mr. Congressman, if you don't let Google do this then I will air all that Gmail sex scandal s**t." That's scary business...

2. sweetlou (unregistered) posted on 23 Sep 2011, 09:42 3

say whhaaaaaaaa

3. bobfreking55 posted on 23 Sep 2011, 09:43 7

Google is everywhere.

4. Alantef posted on 23 Sep 2011, 09:44 18 4

why cant google buy tmobile.....i mean seriously

10. hepresearch posted on 23 Sep 2011, 10:20 6 5

That would be amazing... Motorola hardware + Google software and cloud integration + T-Mobile network + 30 million (or more) instant customer base... sounds like a real winner to me. Not saying I would like it personally, but I am positive it would succeed like crazy!

53. Goldeneye posted on 23 Sep 2011, 17:50

I'm not sure about Tmobile is the way to go its coverages is very spotty, it's great only in the big cities but out of them you know, if Google goes the MVNO route better be on VZ or at least Att, IMO

13. box (unregistered) posted on 23 Sep 2011, 10:27 2 7

Because then T-Mob would only sell Motorola, and Android would be its only smartphone OS. Personally, I LIKE choice.

17. remixfa posted on 23 Sep 2011, 10:36 7 3

uhhhh.. and exactly what in google's track record makes u think that?

knowing google, they wont have any restrictions on phones other than radio frequencies. "dont be evil" and all.

Hep, i was all for the thought of google buying Tmo when they were in spectrum talks years ago. Im still for it, or for them going into the industry because I'm pretty sure they would offer exactly what im looking for... voice free plans with unl data and text for cheap.

gimmie 4g, VOIP, maybe like 60 mins of regular talk for emergencies, and unlimited texting.

26. remixfa posted on 23 Sep 2011, 11:55

lots of thumbs down.

guess everyone else prefers expensive plans with features you dont really need or want? lol

35. Alantef posted on 23 Sep 2011, 13:45 6

i know right...i don't understand why wouldn't you wanna be a Google customer...hell i wanna work for Google have you seen what they give their employees!...let alone what they WOULD give their customers!

42. remixfa posted on 23 Sep 2011, 14:28 6

their corporate office is like vacation land compared to other companies. sleep labs, pool tables, on and on.

47. snowgator posted on 23 Sep 2011, 16:11

@box- Google buying T-Mobile wouldn't kill choice. AT&T buying T-Mo is killing choice. Even a worse case where a fourth carrier owned by Google goes all Android would still be a fourth network, one more than when AT&T gets their paws on T-Mo. Besides, I sometimes think if Verizon had their way they would happily be all Android right now.

15. corporateJP posted on 23 Sep 2011, 10:32 4 2

Best post this month.

Alantef...he's that dude.

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