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Fortune: Apple iPhone 4 set for Q1 release on Verizon

Posted: , by Alan F.

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Fortune: Apple iPhone 4 set for Q1 release on Verizon
Would bringing the Apple iPhone 4 to Verizon be the culmination of the career of CEO Ivan Seidenberg? Fortune Magazine thinks so. The executive, who is leaving the telecommunications company next year to be replaced by Wireless CEO Lowell McAdam, has a profile written about him by Fortune. In the profile, it says that a CDMA version of the Apple iPhone 4 will be a reality for Verizon in Q1 of 2011.

The story says that a Verizon branded iPhone is the result of talks between Seidenberg, McAdam and Apple CEO Steve Jobs. The article also notes that Big Red's first iPhone will not be an LTE model and could sell 8-9 million units next year.

Fortune makes it sound like the deed has already been done and that it is just a matter of waiting for the calendar to rollover to 2011. For those Verizon customers who have been waiting a long time to hold a Verizon branded Apple iPhone, you will be happy to see how confident Fortune is that this is going to happen. The magazine says that the "soon-to-be-unveiled Verizon iPhone is the answer to consumer's prayers."

Fortune also asks if Verizon's network is ready for the surge in data that would go along with an Apple iPhone launch. Lowell McAdam notes that Big Red already has a network hog with the Motorola DROID. According to the CEO of Verizon Wireless, the average DROID user consumes more data than the average iPhone user. And with a survey by Credit Suisse showing that 18% of AT&T's iPhone owners are ready to bail to Verizon once the latter launches the handset, Verizon will have its network seriously tested early next year.

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posted on 29 Oct 2010, 18:23 1

1. douche (unregistered)


First!

posted on 29 Oct 2010, 18:31 2

2. mr. droid (Posts: 278; Member since: 21 Aug 2010)


why the HELL would you buy anything that says iPhone on it.. look at the way the employees are treated in that company! exposure to chemicals that have been making them sick on several occasions.. low pay and less than living wages.. they are the nasty wal-mart manufacturer of cell phones. steve jobs belongs behind bars. end of story.

posted on 29 Oct 2010, 23:16

8. jimmy crack corn (unregistered)


Ill buy two of them when they hit the market. Why do you worry about somebody you dont know. You must be a bleeding heart liberal demorat. Just remember when that day comes of who will be attending your funeral, and I do not think that it will be any of the employees making these phones.....

posted on 30 Oct 2010, 12:59

18. chupum (Posts: 115; Member since: 10 Feb 2009)


Jimmy crack corn,
So caring for people you don't know makes you a bleeding heart liberal/democrat... Then I'm definitely left wing because I certainly care about people that I don't know, for instance my local police dept. who I regularly donate to. The USO to support our troops. You make this country worse with your selfish views. It's only right that someone cares how another American is being paid considering that quality of life is very important to all of us. Do us all a favor and either shut up, or write something intelligent.

As for Mr. Droid, if indeed your claim is correct, then I think you should send us all a link or some information describing such conditions.

-Chupum

posted on 02 Nov 2010, 15:17

48. Dood (Posts: 269; Member since: 23 Mar 2009)


Whoopdie mother effin doo.
Who cares?!?!
This is a phone site. Not politics,

posted on 30 Oct 2010, 13:48 1

22. gom4381 (unregistered)


You have to realize that Foxconn(in China) is not an Apple company. They(Apple) contract with these guys to build the phones. China is still emerging and is known as manufacturer of the world. There are a lot of products that when made aren't necessarily beneficial to the people making or using them. What about the plumbers in America that install the pvc pipes in your house? They are exposed to cancerous materials all the time. Having concern doesn't make you (insert word here) but I'm sure it is widely known amongst the workers(if true) what happens when making these screens. Yet they still choose to work there. Or maybe certain people are sensitive to the process that is being used to make the phone. Actually what the workers are being paid at Foxconn is higher than their contemporaries that do the same thing. They even just got a raise. Quit hating on Apple.

P.S. Actually the employees that actually work for Apple are treated extremely well in comparison to a lot of companies in the same business. Ask any of them. Last week an employee vested his stock options for a cool 10M profit. Apple is trading at an all time high-$319 at one point.

posted on 30 Oct 2010, 16:45 1

29. mr. droid (Posts: 278; Member since: 21 Aug 2010)


as a matter of fact, i AM a democrat. i have no use for money hungry republicans. they care for the wealthy and small business owners only. i have a career working for the government, and i fully support the health care reform that obama has worked so hard on. business should have to provide insurance for their employees and those that dont should be ashamed of themselves.

even a different company building these phones for apple is BS. they should research things a little better before they make a choice of who is going to make a product for them, send a minion over there to see how things work over at that factory, and if things are not up to snuff, choose someone else.

i am sure it was all about the almighty dollar. its the cheapest way to get them to do it. thats all that matters to this company.

I am pro-union and its union members that should be making these things.

i wish i could find a cell phone that is all made in the states.

posted on 30 Oct 2010, 18:29

31. The Consumerist (unregistered)


I love unions because if I outperform someone, they still get promoted ahead of me based on tenure. I also enjoy the fact that a lazy bum who was just sent home for being drunk at work has the union fighting to keep his job while a line of honest, hard-working Americans are behind him and unemployed. (This actually happened, which is why I quit the Carptener's Union)

I love Healthcare because the government should pick up everyone's tab....

I advocate insurance/healthcare reform, but the proposed one is GROSSLY inefficient monetarily. Britain, who insures a much larger number of people, spend a fraction of the proposed budget (which was unconstitutionally approved).

Let it be known I am NOT a Republican (or even much of a conservative, save fiscally) but unions had their time and place in history, back when 8 year olds had to work to pay mom and pop's rent. I was in the carpenter's union for several years, and tenure has NOTHING to do with a meritocracy.

Mr. Droid, I have beena fierce independent for years, and I would kindly advise you to speak with more emotional detachment, as you SOUND for Democrats what the fascist nut Anne Coulter is for Republicans. I think you have genuine motives at heart, but present facts and true logic, not theories and feelings.

posted on 31 Oct 2010, 01:29

37. KingOfPhones (Posts: 41; Member since: 04 May 2008)


yep, higher taxes and unlimited spending sounds great! what's another billion dollars? /sarcasm

posted on 01 Nov 2010, 19:32

44. applesr4eating (Posts: 32; Member since: 01 Jul 2010)


Tax and spend Democrat or borrow and spend Republican take your pick National Debt doubled under GWB II. How you ask by paying for two wars with by supplemental spending measures instead of putting them in his budget. That way the budget increases he introduced to Congress never exceeded the inflation rate (ie Magic). BTW Obama lowered taxes on American's making less the $250K and his first Trillion Dollar Deficet was negotiated and signed into law before Obama took office, it took effect if Feb 2009. But facts never get in the way of Republican Talking Points. Loser!

posted on 01 Nov 2010, 19:36

45. applesr4eating (Posts: 32; Member since: 01 Jul 2010)


Regarding unions, ask 10 American worker, my experience is the more incompent the worker is the less likely they are to support organized labor.

posted on 29 Oct 2010, 18:32 2

3. Naomi (unregistered)


I pass!!! iPhone still has no capability to support Flash...

posted on 29 Oct 2010, 19:46 2

4. hello (unregistered)


Here comes the decrease in Android phone sales :(. Screw apple!

posted on 02 Nov 2010, 07:47

47. TKFox007 (Posts: 303; Member since: 02 Nov 2010)


Maybe, but maybe not, Android is growing and being adopted pretty well and is catching up to Apple. I have the first Moto Droid and i like it. Although I'm not really interested in an iPhone I may try it for a while since I've had Android for almost a year, just for some variety. Or I may switch to Windows 7, again, just for something different. Although I don't like the idea of needing to use iTunes however.

posted on 29 Oct 2010, 20:11 1

5. Preach2k (Posts: 10; Member since: 30 Aug 2010)


No Thank You I will wait for a good 4G Android hopefully the Motorola Droid T2 (AKA Terminator!!

posted on 29 Oct 2010, 20:55

6. papa_leo (unregistered)


It is going to be GOVERNATOR! :)

posted on 30 Oct 2010, 12:56 1

17. DonkeyPunched (Posts: 321; Member since: 10 Jan 2010)


Well, not after November 2 lol.

posted on 29 Oct 2010, 21:11 2

7. tkfox007 (unregistered)


Eh, I could care less. To get the latest iPhone you have to get it right away when it comes out to stay at the top of the line. And when the iPhone comes out it's already behind the curve and there won't be a new one until the next year and only a few months after the new iPhone launches there will be an Android phone that's 3 times better and more powerful. Sure there's apps on the iPhone I want, but I'll wait for them to come to Android.

posted on 29 Oct 2010, 23:35 1

9. CRICKETownz (Posts: 980; Member since: 24 Oct 2009)


Bring it all...iPhone, WP7, more Android love, more WebOS options, Blackberry OS 6.0. But you can keep Symbian...save that for US Cellular.

posted on 30 Oct 2010, 13:03

19. chupum (Posts: 115; Member since: 10 Feb 2009)


Yeah! I love that mentality! let competition flourish and let us choose our phone! Personally, I don't see a problem with the iphone in comparison to the others on VZW's lineup. Either way, it'll be great for Verizon, WHO STILL HAS THEIR CUSTOMER SUPPORT EMPLOYEES BASED IN THE U.S.A instead of India!!!! Big fan of that.

posted on 02 Nov 2010, 07:40

46. TKFox007 (Posts: 303; Member since: 02 Nov 2010)


Agreed

posted on 30 Oct 2010, 01:08

10. DonnyD (unregistered)


Honestly guys hate to say it Ive had 2 Iphones the 3g and the 3gs....I left to go to verizon and have had the droid eris, moto droid, htc incredible, droid x, and now the samsung fascinate.

And im sad to say nothing holds a candle in the ALL AROUND capability of the iphone.

But I still wont get it , only cause eveytone will have one. I need to be different!! haha

HTC DESIRE HD....hope your here in novemeber for Verizon!!

posted on 30 Oct 2010, 02:19

11. Miyamoto (unregistered)


It should be like in most european countries here-first you go to the phone shop,where you'll choose brand amd phone model,purchase it and only after it you'll go to provider to buy service(minuyes,internet,SMS,MMS etc).With this everybody have equal opportunity to buy same phone and deside what provider he/she will be with......Isn't it sounds better that phone ''wars'' in a sites like this one?As for me I got two providers-T-Mobile with Samsung Vibrant and AT&T with IPhone 3GS 32Gb and happy with both and being honest will never go to Verizon with their rediculous prices and questionable service,,,,

posted on 30 Oct 2010, 13:08

20. chupum (Posts: 115; Member since: 10 Feb 2009)


Please grammar check... If you're a foreigner, then okay. I'll let you pass on this one.

As for the European system, they don't have to worry about two different forms of connectivity (CDMA vs. GSM). So not all phones, unless each company spends money developing both technologies for one phone, can be sold on just anyone's network. And besides this way, it helps breed competition between phone companies as well! I think that's healthy!

posted on 30 Oct 2010, 07:13

12. anyone (unregistered)


If you look at&t prices are the same as verizon's, so what you're saying is that you are willing to pay those ridiculous prices on a crappy network. also you must not have done your research, where you would have found that verizon has the fewest dropped calls, failed calls, and the largest 3g network. it is better to quietly be a moron than to open your mouth and prove it.

posted on 30 Oct 2010, 07:42 1

13. phoneguru173 (Posts: 54; Member since: 09 Apr 2008)


The only thing this announcement really does is put a squash on Christmas sales for all of us trying to sell real phones that work. ".....no thanks, I'm stupid enough to wait for that pout-dated iPhone in January....I'm just here to waste your time and ask alot of trivial questions about the slow, non-flas iPhone....." Thanks VZW PR Department!

posted on 30 Oct 2010, 11:43 1

14. maccmill (Posts: 67; Member since: 29 Oct 2010)


If I had a quarter for every sheep that came to my store asking when verizon will get the iphone, I'd be on par with steve jobs. I hope Verizon gets the iphone, and that it sucks just as bad as the one on ATT does, so I can put a proper android phone next to it and watch them cry like I just told a child santa claus wasn't real.

posted on 30 Oct 2010, 12:03

15. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


A lot of loser Verizon employees on this site who will all change their tune and buy an iPhone when Verizon finally gets it.

posted on 30 Oct 2010, 14:59

24. maccmill (Posts: 67; Member since: 29 Oct 2010)


even if verizon had the iphone I wouldn't buy it, or want to sell it because of the crappy profit margins on them which would make my sales averages decrease. Quit disliking my comments too, iPhag

posted on 30 Oct 2010, 16:43

27. jtucker1987 (Posts: 89; Member since: 06 May 2010)


Gave that comment to the wrong person my bad

posted on 30 Oct 2010, 16:41

26. jtucker1987 (Posts: 89; Member since: 06 May 2010)


Exactly!!

posted on 30 Oct 2010, 16:44

28. jtucker1987 (Posts: 89; Member since: 06 May 2010)


I agree!!

posted on 30 Oct 2010, 12:22

16. The Consumerist (unregistered)


iPhone is great because of the apps - oh wait, Droid has over 100K and expanding exponentially faster. iPhone has a great camera - oh wait, Droid X is 8mp with 720p HD res for video. iPhone has great screen resolution - if you discount the Sammy Fascinate, anyway. iPhone has a "great network" - roughly the same standard as Metro PCS, Cricket and other dispoable drug dealer's cell phone companies.

One thing the iPhone has that Droids don't is a cute, half-eaten apple on the back of the phone. Yes, that little symbol represents senseless money being spent on what was a great product - 2 years ago.

posted on 30 Oct 2010, 13:59 1

23. gom4381 (unregistered)


Well lets be honest here. The Droid X 8mp camera is not better than the 5mp camera on the iphone-do some research. The build quality/quality of the apps on Android are not on the same level. If iOS apps are 100 then Android apps are like 60-75. There is still no Netflix (major developers) and most are hesitant to make any apps because of the rampant piracy taking place on Android. There is a lot of chatter about the apps COMING but they are not HERE. Everyone talks about Android being open when in reality that makes no difference to the end-user. Maybe to developers but not the everyday phone user. Maybe a power user but at the end of the day they know how to jailbreak and will do it, so it is of no concern. You could make the argument that having a jailbroken phone is more secure than having a non-jailbroken device.

I digress. The Droid phones are hot, but you have to realize that support for them is not as strong as Apple because in about a year these phones will not be upgraded to the higher OS. I know that I can have an Iphone for 3yrs and still get updated. And the coverage argument you make is false. No company has complete service in America and there will be spots where some are better than other-as with anything in life. Quit hating!

posted on 30 Oct 2010, 13:36

21. f*** the iphone (unregistered)


If you buy the I-Phone you have autisim period!!!

posted on 30 Oct 2010, 15:58

25. The Consumerist (unregistered)


@23 - I suppose it's difficult to argue with MAC Fanboys.

5 Times more 3G with Verizon. that is a FACT. I have no idea what avenue you're approaching with upgrading software, but you're out of your mind.

8MP > 5MP. that is a fact.

There are over 100K apps, and 10 new apps being added to the Android market for every 1 apple. This makes sense considering Droids have SIGNIFICANTLY outsold iSuck, and Droid marketshare has increased over 20% in the last 2 years, most of that coming from RIM and Apple. Not to mention Droid is Wordwide and is not carrier exclusive - there are approx 30 Droid handsets across 3 continents at the time of this writing, give or take 10 handsets and a continent :D

Please explain how iSuck apps are better, other than a generic statement saying Droid are 75%, because I, ignorant as I am, beg to differ.

The only valid point you COULD have made is that the iPhone has a higher screen resolution than the Fascinate, but clearly you understand that the super AMOLED beats the LCD for antyone. It is awfully convenient to have the Fascinate's beautiful screen highly visible in the sunlight.

Lastly, I personally prefer hot-swappable mem cards, being able to warranty oout a Droid at ANY Verizon store,etc., but those are arguments that have been beaten like a dead horse and I'm sure you know them as well (or better) than I do.

posted on 30 Oct 2010, 19:31

32. begtodiffer (unregistered)


You do realize a 14 megapixel $80 dollar Polaroid camera does not out perform an 8 megapixel Canon Rebel xT? Its not all about the megapixel and if you read about cameras, you would know that.

Swappable memory cards, removable batteries and warranties are fine. The iPhone is still more stable than any Android out right now.

It also only takes a couple clicks on this very site to see that the SUPERAMOLED screen of the Galaxy S phones doesn't yet offer all the benefits of the technology. Yes the tech rocks, no, its not all the way to its potential yet. Regardless, the Retina display does indeed pack more pixels, and is there fore sharper. You can put that down as fact.

Also, as far as your network comparison, what does that do to support your argument? The article is about the iPhone coming to Verizon, so the fact that the iPhone doesn'You do realize a 14 megapixel $80 dollar Polaroid camera does not out perform an 8 megapixel Canon Rebel xT? Its not all about the megapixel and if you read about cameras, you would know that.

posted on 30 Oct 2010, 19:35

33. begtodiffer (unregistered)


You do realize a 14 megapixel $80 dollar Polaroid camera does not out perform an 8 megapixel Canon Rebel xT? Its not all about the megapixel and if you read about cameras, you would know that.

Swappable memory cards, removable batteries and warranties are fine. The iPhone is still more stable than any Android out right now.

It also only takes a couple clicks on this very site to see that the SUPERAMOLED screen of the Galaxy S phones doesn't yet offer all the benefits of the technology. Yes the tech rocks, no, its not all the way to its potential yet. Regardless, the Retina display does indeed pack more pixels, and is there fore sharper. You can put that down as fact.

Also, as far as your network comparison, what does that do to support your argument? The article is about the iPhone coming to Verizon, so the fact that the iPhone doesn't have as much 3G coverage is moot. And finally, it is not news worthy that Android is gaining in support and market share. It would only be news worthy if they weren't, seeing as Apple has four phones total, and are much more carrier exclusive.

Sorry, edited the the end poorly.

posted on 30 Oct 2010, 20:12

34. gom4381 (unregistered)


One, not an Apple fanboy. Two, it is a known fact that a lot of these Android phones are not getting upgraded to the latest firmware-X10, Cliq, and various others. Ask anyone that has bought a Samsung phone how support was after they got their phone. It is yet to be seen if the Galaxy S phones will continue to receive updates past 2.2. Where did you get the info that Droids are outselling the Iphone? You mean to say the Android operating system is outselling the Iphone? If so... slightly true. But if we were to compare the iOS to the Android OS, Apple is killing. Did you not just see Apple's sales figures? Outside of America there is more than one company selling the Iphone in the same market-and soon to be that way in America.

Let's be honest, most of the Android phones coming out see the Iphone as the competitor and most of these Android phones are mid-range devices. Ask Motorola about motoblur. They see this as adding value but in reality they cripple the handsets and make using the same app across different Android phones impossible. Have you tried to install Launcherpro on a Galaxy S phone? Not happening. Comparing Apples to Apples(no pun intended) the Iphone 4 is the cream of the crop. Tell me which Android phone with similar specs that doesn't need an extra battery to make it through the day? Or if using all the radios wont drain the battery in under 5 hours? I can use the Iphone for hours listening to music, streaming netflix over 3g, and playing games and make it the whole day without reaching for the charger. I came from the Android camp. Before that Nokia.

Have you used an Iphone in the sunlight? If so you would be able to recognize that the phone is the best in terms of display in glaring sunlight without having to shield it. What Android phone has a better touchscreen than the Iphone? Apple's customer service is top notch and the warranty issue you describe isn't true amongst all carriers.

The app issue I described is true. Larger companies are not making games and taking a wait-and-see approach to the Android market. Hell they are making their own Android markets. The more polished apps are being produced for iOS because the hardware is just better and support for legacy devices trumps anything Android is doing. Case and point Netflix and Hulu. To go even further show me a game as polished for Android as Mirror's Edge, Chaos Rings, or even Archetype. Nike, EA, and to a smaller extent Rovio mobile-yes I know you JUST got Angry birds. Gameloft is not selling games through the Android market, you must go to the website in order to get the games. So yes, bigger budget, bigger developers=better apps. Sorry Android isn't there. I can even talk about Google TV but I wont go there.

Most Android phones must be turned off in order to put a memory card in there. I wont even get into transfer speeds and class 4 vs class 6 speeds. Hot swappable garbage if you ask me. Getting a 32gb card adds at least $100 more to the cost of phone.

posted on 30 Oct 2010, 17:12

30. theman414 (Posts: 132; Member since: 08 Jun 2009)


I would think about switching back to Verizon, but it's still on CDMA which means I can't talk and use data at the same time. I'll wait until they figure that part out!

posted on 30 Oct 2010, 21:23

36. ecml490 (unregistered)


@theman414.... Actually there been talks that Verizon is working with the CDMA network to have customers be able to talk and surf the web at the same time in Mid 2011

posted on 30 Oct 2010, 20:19

35. gom4381 (unregistered)


Oh and the mega-pixel issue you speak of is irrelevant. More pixels means bigger picture not better quality. Some Android phones are nice but they are not as polished inside and out as the Iphone. Plain and simple.

And if the one app that Apple has coming compared to ten for Android, I'll take that. At least it will work with my phone and not be buggy and not act right because of some proprietary interface the phone company arbitrarily decided to put on the phone. Or even the bloatware that can't be uninstalled from the phone without extreme hacking.

posted on 31 Oct 2010, 12:53

38. KingOfPhones (Posts: 41; Member since: 04 May 2008)


I love you fanboys. You are so blind you can't even see the pros and cons of each platform....

posted on 31 Oct 2010, 19:11

39. andrew (unregistered)


Lovely how the very first comments are about politics, which really has nothing to do with this article. Please, people, let's keep Phonearena about phones, not politics.

posted on 31 Oct 2010, 22:59

40. numberonenygfan (Posts: 211; Member since: 19 Oct 2009)


I love how people are saying they wont get it... just wait until its different and better then the one att launched...youll all be eating your words and waiting in lines and by your computers @ 3 am... get real stop bashing apple when you all know everyone wants one on verizon and when it happens the sheep will be wearing a verizon polo...

i phone

baaa

can you hear me now?

its the network..baaa

rule the air .. baaa

lol i phone + vzw = RULE THE WORLD

posted on 01 Nov 2010, 09:45

41. thisISmeNOTyou (unregistered)


im sure we can all talk about politics some other time but the real issue is will the iphone survive on the VZW network???? seeing all the proplems with the two companyies that have it i am not sure it will do so well. the construction of the phone was a problem for ATT and the price of the plans on both companies are rediculously high. who wants to keep paying an arm and leg for something you can get chearper either on the android market or with plan wise on a different company. wi-fi enabled talk and surf will only come from a network with 4G service from VZW and the network is not setup yet, so go ahead and get pumped about a phone that will come with high data charges and limited capability....happy buying!!! lmao

posted on 01 Nov 2010, 18:07

42. angel923 (Posts: 7; Member since: 24 Oct 2010)


i think this will be better because at&t might add to their android line-up because most of their andriod phones (motorola) are not good

posted on 01 Nov 2010, 19:22

43. applesr4eating (Posts: 32; Member since: 01 Jul 2010)


What a POS Website no way to directly reply to anonymos (sp?) ch1cken sh1t commmenters.

You'll just have to figure out which chicken I am talking about. The fact that *pple doesn't actually employ the people in China does not make them any less culpable. Steve J*bs is supposed to be a smart boy, he knows why foxconn can build his product so cheaply. He is treating his treating the employees in China like sh1t, because he may not know the specifics but he knows that his product can't be made under non-third world conditions for what he wants to pay. If he really believes in treating his employees well he wouldn't hire abusive contractors. He would actually invesitage his contractor's to make sure they treat their people humanely, he wouldn't just say I didn't know that Foxconn abused their people. Crapple talks the talk but they sure don't walk the walk. If they catch enough heat they'll find another third world sweat shop.

BTW I want a White Iphone 4.

http://news.yahoo.com/s/macworld/20101028/tc_macworld/whiteiphone4vanishesfromappleonlinestore_1

posted on 15 Nov 2010, 06:03

49. hargroved45 (unregistered)


a verizon iphone will sell because it is a IPHONE and people are for some reason mesmorized by the genius company that is apple , even if they dont have the best phone in the world any longer

posted on 23 Nov 2010, 17:18

50. stjcripes (Posts: 27; Member since: 31 Mar 2010)


A lot rumors out there that VZW's getting an iPhone in Q1 2011, and that it'll be LTE-equipped. Many of the VZW employees I know are putting their money on a January launch date; of course these are retail employees who only have a crumb more information than those of us not in the industry. My bet, IF Verizon gets it, is that it'll be either a February or March launch so they don't have to worry about everyone who purchased a phone in December coming in for returns/exchanges. And then IF that does come to fruition, why not just wait a few more months for the launch of the iPhone 5 (provided Apple keeps with its tradition of June iPhone launches)?

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