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Arbitron: More Apple iPhone users turn to mobile apps for commerce than Android users

Posted: , by Alan F.

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Arbitron: More Apple iPhone users turn to mobile apps for commerce than Android users
According to data compiled by Arbitron, more Apple iPhone users than Android users turn to mobile apps for shopping. The stats reveal that more than two-thirds (67.5%) of iPhone users open up an app when it comes time to do some shopping, as opposed to the 43.9% of Android users who do the same thing.  Shoppers sporting an iPhone tend to spend more time shopping using mobile apps than their fellow shoppers using an Android model. On average, the typical Android user spends 87.6 minutes a month during 29.5 shopping sessions reaching for a mobile app to to satisfy their need to spend. Apple users spend much more time each month, 105.3 minutes on average over 35 sessions, shopping on a mobile app.

More Apple iPhone users shop with mobile apps than Android users

More Apple iPhone users shop with mobile apps than Android users

So which app is being used the most by those shopping via a smartphone? It is auction site eBay with a 14.3% market share of these mobile shoppers, followed by Amazon's 13% While that might seem close, eBay user spent much more time each month on eBay's app than on Amazon's (108.4 minutes per month vs. 40 minutes per month).

But when smartphone users decided to shop using their smartphone's browser, it was a different story. In that case, it was Amazon on top with a 34.7% market share while eBay dropped to third with an 18% slice of the pie. But perhaps due to the fact that many shoppers would rather not use the browser on their smartphone, the number of minutes per month that the average mobile shopper spent at Amazon's web site was only 19.8 over 5.7 sessions per month. When you compare this to the figures from those using Amazon's app, it shows how much more mobile shoppers prefer using apps than punching in a URL and navigating the browser on their handset.

So here is a tip to the retailing executives who are perusing this article. If your stores do not offer a mobile app, your next call better be to a developer or else you risk getting lost when it comes to mobile commerce. And if this does turn out to be a helpful tip, remember where you heard it from!

source: Arbitron

18 Comments
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posted on 15 Apr 2013, 11:57 5

1. WHoyton1 (Posts: 1619; Member since: 21 Feb 2013)


That's because often native apps do the job on android unlike iOS...also because most android users are fiddling with all the customization you got!

posted on 15 Apr 2013, 12:10 6

4. Blazers (Posts: 191; Member since: 05 Dec 2011)


What?! That makes no sense. Please tell me which native app on my Note 2 let's me shop on eBay and amazon. Also you're saying android users are less productive then iOS users since we're always "fiddling with our phones". Please stop making us android users look bad. If you don't have a good counter argument, it's better to not say anything at all then make yourself look like an ass.

posted on 15 Apr 2013, 14:19

8. TechBizJP08 (Posts: 494; Member since: 25 Mar 2013)


Troll alert..

posted on 15 Apr 2013, 14:29

11. tedkord (Posts: 4467; Member since: 17 Jun 2009)


The eBay and Amazon apps. I use both. Never through the browser.

posted on 15 Apr 2013, 16:27 1

13. Aeires (unregistered)


I never really got the settings argument either. Settings are usually set up when you first get your device, then typically left alone from that point on. I find it's the same with computer, initial setup is where all the time is, then it becomes daily use like normal.

posted on 15 Apr 2013, 18:29 1

16. Droiddoes (unregistered)


Are you f*cking serious? I have never had trouble with using either directly from the website on my S3. And I use eBay on my phone daily, several times a day. I have not tried the app because...there's...no need to.

posted on 15 Apr 2013, 13:05 2

6. Canadian_user (Posts: 4; Member since: 20 Mar 2013)


I have to agree 100%. Andriod users I view has PC power users, while IPhone users I view as AOL users.
In short IPhone users need to be told how they should use their phone, while Android users find new ways to use their phone.

posted on 15 Apr 2013, 12:04 1

2. zekes (Posts: 206; Member since: 14 Aug 2012)


android DOES NOT RUN ANY APPS NATIVE its java

posted on 15 Apr 2013, 14:21

9. grahaman27 (Posts: 347; Member since: 05 Apr 2013)


Not native code, apps like the eBay app that run on android as an app that runs "java."

BTW android uses the java programming language but technically it does not run java.

posted on 18 Apr 2013, 23:00

19. Diirge (Posts: 1; Member since: 18 Apr 2013)


Even though there is an NDK for Android, Java apps are now wildly considered to be "native" applications. The term has changed lately to basically mean any non-web app.

posted on 15 Apr 2013, 12:07 5

3. jaytai0106 (Posts: 1205; Member since: 30 Mar 2011)


Android users usually just use their browser to shop. Store apps are usually not every well developed.

posted on 15 Apr 2013, 13:19 3

7. Nkolsen (Posts: 25; Member since: 28 Mar 2013)


Well, android users know that just because there isnt an app, you still can use your browser. So maybe android users Are shopping in other places than ebay, where most of the items Are cheap china crap.....

posted on 15 Apr 2013, 14:25 3

10. grahaman27 (Posts: 347; Member since: 05 Apr 2013)


Simple, android users treat shopping like they do on their PC: via the browser

Whereas many iPhone users think you have to do everything in apps..

posted on 15 Apr 2013, 14:31

12. tedkord (Posts: 4467; Member since: 17 Jun 2009)


Not me. I avoid shopping with the browser whenever possible.

posted on 15 Apr 2013, 16:28 1

14. Aeires (unregistered)


On my phone yes, I avoid the browser and apps. On my tablet I use the browser, or PC.

posted on 15 Apr 2013, 16:31 1

15. boosook (Posts: 928; Member since: 19 Nov 2012)


Well, since the Amazon app is not compatible with many android tablets (one for all: the Nexus 7...), this result does not surprise me.
What's more, I guess that many android users prefer to use the browser when they look at the gigantic list of permissions that shopping apps require. Apple users don't know the permissions, so they simply download the app, while Android users ponderate. App developers should be more careful to the permissions they require.

posted on 15 Apr 2013, 21:27 2

17. phonewarz (Posts: 9; Member since: 03 Apr 2013)


Girls do most of the shopping. Most girls have small hands. Apple makes small phones. Voila

posted on 16 Apr 2013, 06:49

18. RebelwithoutaClue (Posts: 573; Member since: 05 Apr 2013)


Not to mention girls are technically challenged ;-)

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