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After 40 hours of free mobile music, users will have to put money in Pandora's box

Posted: , by Alan F.

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After 40 hours of free mobile music, users will have to put money in Pandora's box
Screenshots for Pandora
Screenshots for Pandora

Screenshots for Pandora

After years of providing free streaming music over various platforms, Pandora has announced that will start charging for the service. But before you get upset, the charge only kicks in after 40 hours of music has been streamed by a subscriber over all mobile devices. After that, it will cost 99 cents for unlimited tunes for the remainder of the month. Pandora said it will alert users when they get close to the 40 hour mark.

According to Pandora, the change will affect less than 4% of its subscribers. In fact, the average Pandora listener uses the app for 20 hours a month on all his or her mobile devices. The days of unlimited music had to end since per track royalty rates will rise 9% in 2013 for a total increase of 25% over the last three years. With another 16% increase set to go in place over the next two years, Pandora had to do something to make up for the rise in royalty charges.

Unlimited monthly music is still available for those running the app over desktop and laptop computers. For those who don't want to pay, another option is subscribing to Pandora One, which offers unlimited music and no ads.

source: Pandora via Pocketlint

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1. TheMan posted on 27 Feb 2013, 23:00 1

I know many who'll complain about this. Personally, I stopped using Pandora about four years ago, favoring Grooveshark instead (I like the control).

2. idroidequis posted on 27 Feb 2013, 23:10

This makes me sad having been a pandora user for years.. And now they drop this on me.

3. PapaSmurf posted on 27 Feb 2013, 23:14

Like the article said, if you're near a computer, stream your music there. It won't count toward the 40 hours limit.

4. JeffdaBeat posted on 27 Feb 2013, 23:27 1

You know, I always found Last.fm far superior to Pandora for finding new artists. Pandora is like listening to music I've already got on my iPhone. Too bad Last.fm's app and service is getting even more restrictive than Pandora...

5. BattleBrat posted on 28 Feb 2013, 00:00 1

Yeah, for Last.fm mobile you have to pay $5 a month, but it digs DEEP for new music, I find only Audioaddicts stations (Digitally imported radio, Sky.fm, Jazz radio, Rock radio) match how deep it digs

6. BattleBrat posted on 28 Feb 2013, 00:06 1

sorry $3 a month

7. KParks23 posted on 28 Feb 2013, 00:35 2

If it only affects 4% then why even implement something like this just to piss the small 4% of people off I hate companies like this!

8. Reluctant_Human posted on 28 Feb 2013, 06:42 2

It makes no sense to me that its free on the PC but have to pay for mobile even with the crazy number of ads. Goodbye Pandora. RIP.

9. atlvideoguy posted on 28 Feb 2013, 08:27

one more soultion create 2 user account with split taste in music if it hurts you that bad! also you might consider downloading iheart radio

12. Reluctant_Human posted on 28 Feb 2013, 08:57

That's the whole point. There are so many other free options that are just as good so why pay for Pandora considering they were already making money off the ads or bother creating extra accounts. It just seems pointless to gripe or go that extra step. That's why I'm just going to delete and move on once I hit that 40 hour mark.

10. AJmeBOY posted on 28 Feb 2013, 08:56 2

Y'all should try Songza. No commercials. Free. User and Songza generated playlists. And it's a concierge for you..."Friday evening: Do you want to listen to a playlist for Pre-gaming? Relaxing with friends? Tearing it up at a club?...."

Try it out.

11. dragonscourgex posted on 28 Feb 2013, 08:56 1

Didn't they already have a limit set up? When I used Pandora...been over a year now, I was shut down once cause I hit my limit. But, I just paid a dollar for the rest of the month. A dollar is not much to ask for the service they provide...even more so, after they give you 40 hours of listening time for free. They do have bills to pay. What I want to know...why are the royalties going up? The record companies and bands are not providing anything better then they are currently providing.

13. SavageLucy42 posted on 28 Feb 2013, 09:42 1

Why are so many people getting upset over a dollar? If you use Pandora so much that you end up having to pay the dollar for the rest of the month, wouldn't you say you got your money's worth?

14. Jyakotu posted on 28 Feb 2013, 10:58 1

I personally prefer iHeartRadio, which is highly underrated. Not only can you make your own stations based on artists and songs, you can also listen to radio stations from all over the US. Pandora + TuneIn = iHeartRadio.

15. xmusicianguy posted on 28 Feb 2013, 13:41

I subscribe to Pandora One. But I see a day where they charge more and offer less free.

17. bigdawg23 posted on 28 Feb 2013, 20:34

I also subscribe to Pandora One. I have used it for over a year and half. I looked into other service but cost and app function drove me back to Pandora One.

16. Beholder88 posted on 28 Feb 2013, 19:27

iHeartRadio is ok, but I find that it has less selection. I listen to Pandora while driving to work, which is about an hour drive very day each way. iHeartRadio replays songs and has way less of a library than Pandora. Not sure how much time I actually spend on it though, is there a way to tell, like a timer or something?

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