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AT&T activates 200% more Apple iPads during launch weekend

Posted: , by Alan F.

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AT&T activates 200% more Apple iPads during launch weekend
Led by the new Apple iPad Air, AT&T activated 200% more iPads over this past launch weekend than it activated last year. Ralph de la Vega, president and CEO of AT&T Mobility, said that part of the reason for the surge in activations was the attractive pricing of the carrier's Mobile Share plan, which allows tablets to be added to an existing account for $10 per month.

The executive also pointed out that the operator was offering the new iPad for $0 down with its AT&T NEXT plan. With NEXT, customers pay for a device monthly, and after 12 months, you can trade it in for a new phone or tablet. Despite the increase in activations, there are probably still quite a few AT&T customers waiting for the Apple iPad mini with Retina display. Demand has been building for the sequel to the 7.9 inch iPad mini, but Apple has delayed the release of the tablet. The Cupertino based tech giant has had trouble obtaining enough Retina display panels as it attempts to build enough tablets to catch up with what almost certainly will be pent-up demand for the device.

"iPad activations on AT&T increased more than 200 percent over the past three days compared to last year's launch weekend, driven by consumer excitement around the new iPad Air and the popularity of AT&T Mobile Share, which lets customers add an iPad to their existing data plan for just $10 a month. We also saw strong demand for AT&T Next, which offers customers an iPad for $0 down."-Ralph de la Vega, president, CEO, AT&T Mobility

source: PCMag

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posted on 05 Nov 2013, 09:43 5

1. funyguy (banned) (Posts: 6; Member since: 04 Nov 2013)


After the ipad mini retina release I predict 400%, 31 friends of mine are waiting for the mini

posted on 05 Nov 2013, 09:45 1

2. karim77 (Posts: 61; Member since: 10 Dec 2012)


Well,the best marketing team label for apple didn't came out of nowhere

posted on 05 Nov 2013, 10:47 2

3. darkvadervip (Posts: 275; Member since: 08 Dec 2010)


To bad we can't do u surface pro on an AT&T plan

posted on 05 Nov 2013, 11:37 1

4. Finalflash (Posts: 1158; Member since: 23 Jul 2013)


It's an obvious reason why it is 200%. All of the people last year who bought an iPad 3 last year wouldn't buy a 4. So all the iPad 4 sales were severely limited by that double iPad release last year. So this year you have the number you would have had last year if there was only one iPad released. It is just simple logic, nothing amazing about marketing or plans or whatever they attribute this to.

posted on 05 Nov 2013, 11:55

5. darkkjedii (Posts: 9353; Member since: 05 Feb 2011)


FF c'mon dude, you sound like a hater man, just give credit where it's due dude. The air is a hit, and a great device bro. This constant calculating hatred you show of apple, takes away from you just being a techie man. Woosaaaaaa

posted on 05 Nov 2013, 12:08 2

6. Finalflash (Posts: 1158; Member since: 23 Jul 2013)


Calm down sir, how is this hating? It is just simple logic. I'm not saying its bad or something, but its a simple expectation that iPad 4 numbers were low because of iPad 3 release. The fact that they sold millions is great and amazing for them. Yet the iPad 4 would have at least sold twice as many units if the iPad 3 wasn't released 6 months before. Just don't attribute it to AT&T's crappy plans and their NEXT whatever scam is all I am asking.

posted on 05 Nov 2013, 13:11 1

7. robinlim85 (Posts: 85; Member since: 03 May 2013)


go do your simple logic elsewhere as well,android or window tablet news page

posted on 05 Nov 2013, 16:08

9. darkkjedii (Posts: 9353; Member since: 05 Feb 2011)


That's true, he does seem to zero in on apple articles.

posted on 05 Nov 2013, 14:07

8. darkkjedii (Posts: 9353; Member since: 05 Feb 2011)


Ok dude I got ya. My bad +1

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