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35.6% of all Internet users expected to be using a tablet by 2014 – iPad to lead the pack

Posted: , by Charlene S.

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35.6% of all Internet users expected to be using a tablet by 2014 – iPad to lead the pack
A report was released by eMarketer, this week, which forecasts the growth in tablets through 2014. It estimates that by the end of this year, 33.7 million Americans will use a tablet at least monthly. That is a 158.6% growth over last year. eMarketer attributes this growth to the popularity of the iPad. It says the growth in the coming years will slow down, however, it estimates that by 2014, there will as many as 90 million tablets users, which is 35.6% of all Internet users in the U.S.

The report states that these predictions account for multiple users on the same device, rather than strictly unit sales. It predicts that moving forward, tablets will become a single user device, much like smartphones and that eventually the majority of sales will be comprised of users replacing their devices rather than expansion of the market.

eMarketer predicts that the iPad will lose some market share to competitors, but overall will remain as the leader. By 2014, iPad users are expected to double to 60.8 million, or 68% of all U.S. tablet users.

On the demographics side, eMarketer believes that market, which currently has more male users, will balance out in coming years. It also estimates that the 18-34 demographic will rise from 31.5% to 34.8% while the 35 and older group will drop from 55.5% to 49.3% by 2014.

35.6  of all Internet users expected to be using a tablet by 2014 – iPad to lead the pack
35.6  of all Internet users expected to be using a tablet by 2014 – iPad to lead the pack


source: eMarketer via BGR

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posted on 23 Nov 2011, 14:58 2

1. gallitoking (Posts: 4690; Member since: 17 May 2011)


this will contradict Illia that Apple will be done by 2015... and out of those millions of users Sniggly will be left out refusing to have an Apple product...

posted on 23 Nov 2011, 15:11 3

2. audiblenarcotic (Posts: 110; Member since: 16 Nov 2011)


Or he will just have one of the many tablets that are available and not made by Apple in 2014. I also refuse to buy an Apple product, doesn't mean I can't own a tablet.

posted on 24 Nov 2011, 01:24 1

5. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


You sound like a sheep

posted on 23 Nov 2011, 15:22 3

3. audiblenarcotic (Posts: 110; Member since: 16 Nov 2011)


I feel like you really do have to take this market predictions with a grain of salt. I would love to go back and look at what the market predictions were in the industry 2 years ago before they understood the impact that Andriod was going to make, or even 4-5 years ago before they understood the impact that Apple would make. Everyone who gets excited about these numbers needs to please keep in mind that other factors currently unforseable could completely alter this hypothetical landscape.

posted on 24 Nov 2011, 01:44

6. snowgator (Posts: 3275; Member since: 19 Jan 2011)


First off- you just made my top twenty screen names of all time list.

Second off- I think Phone Arena should do just what you suggested- go back and look at some of these predictions from 2009 and see how many are even close. That would be a good time.

posted on 23 Nov 2011, 17:32 1

4. ZEUS.the.thunder.god (unregistered)


""35.6% of all Internet users "" so you are saying that no. of internet users will remain the same ? lol

posted on 24 Nov 2011, 03:15 1

7. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


I think barring an innovative product the iPad remains dominant in the tablet market. Any innovation usually comes from Apple.

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