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16 of top 20 smartphones are Android powered says latest Media Mix report for June

16 of top 20 smartphones are Android powered says latest Media Mix report for June
No one can take raw data and come up with as many categories as Millennial Media and its monthly Media Mix report can. Using the number of impressions on the firm's media network, certain rankings can be devised. For example, 16 out of the top 20 phones globally in the June 2011 report are Android powered even with the Apple iPhone listed as number one and the BlackBerry Curve as number two, making 16.19% and 5.57% of impressions on Millennial Media's ad network respectively. This could be due to the fact that there are many different versions of both phones that are still in operation today. The first Android model in the report is the third place Motorola DROID with 2.95% of impressions. The high showing of the original DROID shows how ruggedly the phone was built and despite specs that would be considered out of date, many original owners still use the model as their everyday phone; we would expect to see a massive move to a new device when the 2 year anniversary of the model's launch comes this November. The Google Nexus S doubled the percentage of impressions it had month over month and is now number four on the top 20 list. The BlackBerry Bold 2 rounds out the top 5.

Among manufacturers, Apple devices accounted for 30.76% of impression share to lead the way. Samsung showed 10% growth month to month and is second behind Apple with a 14.94% share. RIM, HTC and Motorola round out the Top 5. Among the breakdown in connectivity, a Wi-Fi network was used during 34% of impressions followed by the 18% slice of the pie belonging to Verizon and 12% from Sprint-Nextel models. Strangely, AT&T was buried in a three-way tie for fourth with target T-Mobile and the "other" category made up of mostly overseas carriers, all having 8% each. Touchscreen devices led the way among different device input models, accounting for 60% of the phones making an impression on the MM network. That dovetails with the 65% of devices making impressions that would be considered a smartphone. And, looking at smartphones only, Android devices led with a 54% share followed by the 26% owned by iOS and the 15% from BlackBerry. Symbian devices accounted for 3% of impressions with Windows making up 2%.

The breakdown of app downloads went just as you would expect with the App Store, Android Market and BlackBerry App World ranking as numbers one, two and three respectively. So which apps are we using? Games are first, Music and Entertainment is second while mobile social networking is third. Communications ranks fourth and using a weather app is fifth.

It is amazing that so much data can be devised from looking at Millennial Media's ad network. Check out the sourcelink for more lists based on which phones were used by those clicking on third party ads provided by the company.

source: MillennialMedia via AndroidGuys

The Top 20 smartphones in June based on impression share from Millennial Media's network (L) and the top manufacturers (R)
The Top 20 smartphones in June based on impression share from Millennial Media's network (L) and the top manufacturers (R)

The Top 20 smartphones in June based on impression share from Millennial Media's network (L) and the top manufacturers (R)




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posted on 16 Jul 2011, 00:22 10

1. Sniggly (Posts: 7305; Member since: 05 Dec 2009)


Third place for the DROID? Not bad for a phone that originally started selling almost two years ago and only in a few countries at that.

In fact, Motorola's showing is pretty damned impressive overall, considering its Android presence is mostly in the United States. It's sold a full third of the smartphones Apple has, and it's just now starting to expand more into markets like China.

Also, the Thunderbolt has a 0.76 percent market share all by itself, after only a few months of being out? I guess its sales haven't nearly been the slouch iFanboys have been claiming.

Now for a little number crunching:

iPhone users make up 16.19 percent of all the active smartphones in the world right now, if I'm interpreting this chart correctly. Apple has sold about 108 million iPhones since 2007. Assuming that every single iPhone ever sold is still active (HAHA, no.) then we have a total smartphone population of 671 million. However, for fairness' sake we'll subtract iPhone sales from its first two quarters, as that should somewhat account for iPhones that have gone silent in the past 4 years. So we now have a figure of 107.235 million iPhones sold, which brings our global smartphone population to 662.35 million. Now, Motorola's top models make up 5.98 percent of the active smartphone population; multiplying that against the global population gives us 39.609 million Motorola Android phones worldwide. To give you an idea, that's equivalent to 13 percent of the U.S. population, or over 1 out of every 10 citizens in the U.S. owning a Motorola Android phone.

So just to make it abundantly clear: Motorola ALONE has a global Android population equivalent to a THIRD of EVERY SINGLE IPHONE EVER SOLD, WITHOUT any significant market outside of the U.S. and possibly Canada and Western Europe (where it's still not very strong).

Oh, and this chart is cool:

http://en.wikipedia.org/wiki/File:IPhone_sales_per_quarter_simple.svg

It demonstrates nicely that a lot of those super strong iPhone sales are actually the old, CHEAP iPhone models that Apple pawns off for 50 bucks. In fact, looks like old iPhone sales consistently make up about 50 percent of all iPhones sold, whereas Android models are phased out almost entirely when their replacements are released. I'll let those implications sink in.

posted on 16 Jul 2011, 09:10 1

15. snowgator (Posts: 3601; Member since: 19 Jan 2011)


Dude, you love your numbers!! Very interesting read, your "cool chart" was. I had always just kinda thought of the iPhone as one sales unit, as that was the way it was always grouped. This does make the "lower end" iPhone on an even footing with "lower end" droids.

posted on 16 Jul 2011, 09:19 6

16. Sniggly (Posts: 7305; Member since: 05 Dec 2009)


Yes, it is especially delicious considering that iFanboys always say that people only buy Android because it's cheap. ;)

posted on 16 Jul 2011, 13:14 4

21. remixfa (Posts: 14255; Member since: 19 Dec 2008)


or that its "1 iphone" against an army of androids and thats somehow how they win.. lol. the graph shows plain as day that the discounted iphone 3gs is pacing (or even slightly outpacing) the iphone 4 sales since its what.. 50 bux.. on contract?

Thanks sniggly. Sometimes i forget there is other intelligent people on the boards after reading posts by taco and miz all day. lol

posted on 16 Jul 2011, 14:49 1

28. christianqwerty (Posts: 467; Member since: 05 May 2011)


Actually, most of my friends that have metro pcs, buy those cheap Android phones , the hawuie ascend and the LG optimus. So they only buy Android because its cheap.

posted on 16 Jul 2011, 16:25 3

39. remixfa (Posts: 14255; Member since: 19 Dec 2008)


u do realize on metro you dont get a 50 dollar android phone? they buy the service because its cheap, the phone is nearly full retail. So no, for them, they arent buying a "cheap" android. lol.

The LG Optimus is 150 on metro. The iphone 3gs is 50 on ATT and is selling as much or more than the iphone 4. Who is buying "cheap" phones again?
u obviously didnt read anything sniggly wrote, christian, or looked at the link showing the iphone 3gs outselling the iphone4.

posted on 16 Jul 2011, 14:45 4

27. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


@sniggly. Your calculations are so convoluted that I don't even know how to explain what's wrong with it, hahahahahaha. You're trying sooooooo hard to twist everything so to take away the credit that's due to Apple. It is what it is sniggly. Just like overall, android has a bigger market share than iOS, while on individual phone models, the iphone is number one. You are once again in your denial mode, lol. Not accepting the truth and creating your own just to keep your sanity, hahahaha. You're one bitter and insecure fandroid.

posted on 16 Jul 2011, 15:00 5

30. rican (Posts: 132; Member since: 02 Jul 2011)


"Your calculations are so convoluted that I don't even know how to explain what's wrong with it"

exactly so if you dont know how to than shut the f**k up. Sniggly thanks for the breakdown and chart.

posted on 16 Jul 2011, 15:16 4

33. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


@rican. But it is true. His calculations are senseless and baseless. It's a desperate attempt to twist facts and take away credit from the iphone. And since you're another fandroid yourself who's also trying to keep your sanity, you're grateful that you have sniggly's chart to keep you sane and from committing suicide :)

posted on 16 Jul 2011, 15:21 2

34. rican (Posts: 132; Member since: 02 Jul 2011)


Until you come up with your own calculations to disapprove him otherwise your comment is completely void.

posted on 16 Jul 2011, 16:08 3

38. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


@rican. The chart is right in front of me silly. I don't need to create my own calculations like sniggles does, lol. Also, you can only disapprove an approved calculation. Sniggly's calculations are mere speculations against the iphone which are baseless and senseless :)

What's void, is sniggly's calculations that he cooked up in his little kitchen :)

posted on 16 Jul 2011, 16:29 6

40. remixfa (Posts: 14255; Member since: 19 Dec 2008)


that's funny, because i thought he just took available data... which he linked to, and did some basic first grade math to make it easier for people to digest it quickly.

can you not comprehend the first grade math he presented?
if he is wrong, then correct him with proof. Otherwise, your just trolling and being a butt hurt iZombie.

posted on 16 Jul 2011, 17:30 2

44. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


@remix. He took available data, added his own, and gave baseless, senseless, and speculative figures. That's all that he did.

How did he come up with 108 million iphones sold since 2007? Where did he base his total smartphone population of 671 million? How did he come up with subtracting iphone sales from its first 2 quarters? Which iphones have gone silent in the last four years? I thought this chart only includes devices currently in operation. So why did he mix in silent iphones (if there's even such a thing). And then the 107.235 million iphones just magically came up. And then suddenly there are 662.35 million total smartphone users? And why is he multiplying moto's global top models of 5.98% to the total global population of smartphone users, and then relate that figure to US population? It does not make sense. He has not proved anything in his calculation except that he's trying so hard to deny facts.

posted on 16 Jul 2011, 18:06 6

48. Sniggly (Posts: 7305; Member since: 05 Dec 2009)


Lol, okay, I'll show my work Gemini.

http://en.wikipedia.org/wiki/File:IPhone_sales_per_quarter.svg

Total iPhones sold 2007-Q4 2010: 73,734,000.

http://www.gsmarena.com/apple_profits_through_the_roof_iphone_sales_keep_going_up-news-2541.php

Total iPhones sold Q1 2011: 16.24 million
Total iPhones sold in Q2 2011: 18.65 million

Add them all together and you get...

108.624 MILLION IPHONES.

I subtracted the first two quarters of iPhone sales because there's no way every iPhone ever sold is still active, so they wouldn't count toward the 16.19 percent. This also served to bring down Motorola's numbers to an extent.

At that point we ended up with 107.235 million iPhones.

Then I did some simple cross multiplication. We already know the total iPhones active (VERY rough number), the percentage of world smartphone population they take up, and the total percentage possible (100).

SO...

(100 x 107.235) / 16.19 which gives us:

662.353 million smartphones active worldwide.

Then it's a reverse cross multiplication to get the amount of Motorola smartphones active in the top 20:

(5.98 x 662.353) / 100 which gives us:

39.608 million Motorola Android phones active in the top 20 models.

To back up, I got the figure of 5.98 percent by adding 2.95 (Motorola Droid) + 1.66 (Motorola Droid X) + 1.37 (Motorola Droid 2).

I related the figure to the U.S. population in order to put the number into perspective, Gemini. Especially considering the vast majority of Motorola's customers are Americans. So even if you eliminate say, 8 million of that population from the total and say the remainder is just the U.S. Motorola population, we still have a figure of 1 out of every 10 people in America walking around with a Motorola Android phone.

Really, Gemiini, you're looking at 7th grade math. Don't tell me that you don't get it even NOW.

posted on 16 Jul 2011, 21:29 1

51. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


@sniggly. What are you saying then? That the figures on this chart are wrong, and that they should take your calculations instead? Lol.

What you're doing is. You're adding your own numbers that you assumed on your own. And I don't know what you're trying to prove.

You singled out the iphone by subtracting first two quarters of iphone sales. How about the others? Why don't you also apply your mathematical equation to the others and let's see what happens, lol. Why are you singling out the iphone? You're intentions are very obvious. And your mathematical equations are pointless.

posted on 16 Jul 2011, 21:35 5

52. Sniggly (Posts: 7305; Member since: 05 Dec 2009)


My point, you sniveling, intellectual lightweight, was not to say anything against the iPhone. By subtracting a number from the phone's total sales in order to create a more realistic number of iPhone currently active, I came up with a more realistic idea of what the total smartphone population was, and thus had a better number for the amount of Motorola Android phones currently active, WHICH WAS MY POINT ALL ALONG.

The iphone's sales are the most transparently reported, so that was the metric I had to use in order to come up with my other figures. If you actually took the goddamned time to read what I wrote, you would see that I had already explained this.

posted on 16 Jul 2011, 21:54

55. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


@sniggly. Sorry, but do you really expect that people would just take your calculations to be more believable that what's actually been posted on an article by people who do statistics as their profession? Do you think that they just pulled out a calculator and went to wikipedia for their figures and released this chart?

Why are you subtracting numbers from iphone sales and not the rest? Do you have tools and resources to actually determine as to how many active iphones there are? You are just making up your numbers sniggly in favor of android devices. You are in no position at all to impose your numbers and invalidate this article. You are one disrespectful imbecile. You are way overboard on your fanboyism. I am an Apple fanboy, but I will not go as far making up my numbers. When android took over the iphone's marketshare, I totally respected the figures. I didn't go around posting calculations proving otherwise. You're sick. And I mean that in a negative.

posted on 16 Jul 2011, 23:06 4

58. Sniggly (Posts: 7305; Member since: 05 Dec 2009)


Oh my f**king- THAT WASN'T WHAT I WAS f**kING DOING, YOU PIECE OF s**t!

ALL I was doing was attempting to translate the percentages presented into REAL NUMBERS. Since Apple reports their sales figures like clockwork, I used THEM as the standard. Since total sales over four years is more than the amount of PHONES CURRENTLY OPERATING, I subtracted what I thought might ne a reasonable amount to account for attrition. Since the actual iPhone numbers I found were based on SALES and not CURRENT T USAGE they were the only ones that needed to be revised in order to make my other calculations MORE ACCURATE so I didn't come up with a number of active Android phones that was SIGNIFICANTLY MORE THAN THE ACTUAL NUMBER. IN OTHER WORDS, I slightly deflated the iphone amount in order to DEFLATE THE ANDROID AMOUNT. The Android amount didn't need to be adjusted because it was DERIVED FROM THE PERCENTAGE CURRENTLY ACTIVE, NOT FROM SALES FIGURES.

I WAS NOT TRYING TO COUNTERACT THIS ARTICLE. IN FACT, I was using its data to get to my ONE AND ONLY point, which was that MOTOROLA IS STILL DOING WELL, and to ATTACH A SOLID NUMBER TO THAT ASSESSMENT instead of a percentage.

IN OTHER WORDS, I ONLY cared about Apple insofar as I needed their solid numbers to derive solid numbers from the other percentages. Since the percentages were a constant, deflating Apple's numbers deflated Android's numbers, and VICE VERSA.

The ONLY thing I had to say about the iPhone figures was that it was interesting how much their numbers are affected by OLDER iPhone models.

How much clearer can I make this, Gemini? Seriously, do I need to hire a kindergarten teacher to translate?

posted on 18 Jul 2011, 09:01 3

77. remixfa (Posts: 14255; Member since: 19 Dec 2008)


lol. sniggly, why are you getting upset? didnt anyone ever tell you that your not supposed to yell at the kids from the short bus?

Many of us got what you were doing and had no problem with your calculations. Dont go grey over explaining it to gemini or taco.

Hey gemini, how many moto droids were in existance 4 years ago when the iphone launched?

ZERO.

how many people do you know that bought an original iphone2g new from the store 4 years ago still use it?
id bet ZERO.

The difference is, most original moto droid customers are still under contract so the majority of droids are stil in operation. Those original iphone2g are more than likely in the trash.. at least for the bulk of them.
Thats what he was trying to get across.

posted on 18 Jul 2011, 10:09

82. Sniggly (Posts: 7305; Member since: 05 Dec 2009)


Sorry, remixfa. I don't suffer fools well, especially when those fools are accusing me of intellectual dishonesty or insanity. Thank you for understanding my point.

posted on 22 Jul 2011, 09:31

84. RIMpireStrikesBack (Posts: 25; Member since: 11 Jul 2011)


to voids dont make a right! cant we all just get along!.......douchers.

posted on 17 Jul 2011, 10:50

64. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


live it to sniggly to try to discredit Apple's amazing sales. .76% is a success for the Thunderbolt lol? Anyway you're using fanboy logic as usual. So what if part of the sales are the cheaper 3GS. What about all the crapdroids being given away for free. You don't have a problem with that when you talk about android having the biggest market share in the smartphone market.

posted on 17 Jul 2011, 13:08 4

68. Sniggly (Posts: 7305; Member since: 05 Dec 2009)


Taco, do you have the same crippling reading comprehension problem that Gemini has? The main thrust of my number crunching was to figure out what the real number behind Motorola's 5.98 percent was, and I used Apple's "amazing sales" to figure it out. And all I accomplished, deliberately I might add, by lessening the number of sales in order to come up with the number of active Apple devices, was to lower the final estimate of Motorola devices.

And just so you know, that "insignificant" 0.76 percent? Try multiplying that against 662 million and what do you get? 5 million Thunderbolts.

posted on 16 Jul 2011, 00:36

2. Terry Crowley (unregistered)


This doesn't seem write at all. Maybe I'm reading this wrong but the Nexus S sold more than the Evo? Really? A phone sold only from Best Buy and Sprint is number 4?

posted on 16 Jul 2011, 00:36

3. Terry Crowley (unregistered)


right* not write. Silly mistake.

posted on 16 Jul 2011, 00:42 3

4. Sniggly (Posts: 7305; Member since: 05 Dec 2009)


It's a ranking of currently active smartphones. The Evo is older, attrition is starting to take its toll perhaps. It's being phased out by newer products. The Nexus S is heavily promoted, new, still sold widely. And Sprint is no slouch as far as a wireless carrier is concerned. Remember, the Evo was also a Sprint exclusive.

posted on 16 Jul 2011, 00:46

5. Terry Crowley (unregistered)


Yeah but the Nexus S on T-Mobile was a total bomb. Google knew this and is completely fine with this. Are you telling me that a whole month or so of cat ads featuring the Nexus S made it the #4 most active Android phone?

posted on 16 Jul 2011, 00:53 2

6. Sniggly (Posts: 7305; Member since: 05 Dec 2009)


You mean the Nexus One, right?

I don't know. It's kind of surprising to me too. However, the Nexus S also has wider availability outside the United States than the Evo, which is obviously a US only phone.

posted on 16 Jul 2011, 00:58

7. Terry Crowley (unregistered)


No the Nexus S on T-Mobile got buried by the MyTouch 4G. Best Buy employees had an easier time selling it. Now Best Buy doesn't even carry T-Mobile phones in their store and haven't for about a month or two. I work at Sprint and so far its sales have been steady but far from our best phone. I've had an easier time selling the Evo/Epic. Evo for screen and Epic for keyboard. Now the Evo 3D is selling like hot cakes. I'm not trying to argue with you or anything like that. It's just a bit mind blowing that the Nexus S is # 4.

posted on 16 Jul 2011, 01:04 2

8. Sniggly (Posts: 7305; Member since: 05 Dec 2009)


Oh sure, but the kicker may be the wider availability outside the U.S. I'm not arguing that you personally are wrong with your idea of the Nexus S's sales figures, I'm just saying factors outside the U.S. may be coming into play here.

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