Samsung Wave 723 Review

Introduction and Design
This is a global GSM phone, it can be used with AT&T and T-Mobile USA, but without 3G.


The first smartphone with Samsung's proprietary bada mobile OS  –  the Samsung Wave - had a thin aluminum chassis, the world's first Super AMOLED screen, and it was the handset where the 1GHz Hummingbird chipset made its debit. This was a lot of “firsts” to miss out on, be it only of curiosity.

Samsung Wave 723 is the fourth bada phone announced (after the lowly Wave 2 and Wave 2 Pro), and it is already coming to market. Now we have our own unit here to examine how bada feels without all the hardware bells and whistles of the original Wave. Samsung Wave 723 does have one unorthodox feature to be distinguished by, a permanently attached leather flap that covers the touchscreen completely, making you feel like you carry a small notepad around. Is this enough to compensate for the lack of a high-end chipset and a brilliant screen, like the ones in the Wave? Read on to find out...


The Samsung Wave 723 has a streamlined rectangular design with curvy edges, and the back is made of aluminum, like the body of the original Wave. It is smaller than the Wave, but slightly thicker at 4.31 x2.12 x0.46 inches (109.5 x 53.9 x 11.8 mm). The 3.2” capacitive LCD display is of WQVGA (240x400-pixel) resolution, and there are three physical buttons underneath it – menu key in the middle, flanked by the send and end buttons. Being LCD, the screen boasts a pretty decent visibility outdoors, even if you don't crank up the brightness.

You can compare the Samsung Wave 723 with many other phones using our Size Visualization Tool.

The sides of the Samsung Wave 723 host the volume rocker on the left, and the lock/power button, plus the camera shutter key, on the right. The top houses the microUSB port with a sliding cover, and on the back we have the back panel made from light brushed aluminum, which certainly adds to the solid design feel of the phone. The 5MP camera on the back has an LED flash.

One very interesting design decision is to include a leather cover for the touchscreen, and attach it firmly at the bottom of the phone. Thus you need to flip it open every time you want to use the screen, even if only for checking the time. Not that it is extremely inconvenient, but the positioning is not well thought out. We are glad that Samsung has provided the option to remove it completely. It gets in the way annoyingly when talking on the phone, and when trying to type on the virtual keyboard.

One thing the contraption did bring, is that we never worried about placing our phone with the screen down, no matter how coarse the surface was. In summary, the Samsung Wave 723 has a classy design with some high-end elements, fits nice in the hand, and feels solid.

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