LG Prada 3.0 Review

The year is 1913. Italian enterprenours Mario and Martino Prada start a new leathergoods shop, called Fratelli Prada (meaning Prada Brothers), in Milan. Initially, their operations centered around selling of various leather goods, as well as imported English steamer trunks and handbags. Little did the Prada brothers know that their undertaking was going to become what's one of the leading fashion houses of today, with a total revenue of €2.15 billion for 2010, and 2,841 employees around the world as of 2011. Today, Prada's business model focuses on selling luxury goods, such as various leather accessories, shues, hats and luggage.

Being the adventurous type, Prada would sometimes venture out of its traditional fields to deliver something fresh and different to its loyal customers. 2007 was the perfect time for a foray in the booming cell phone market. However, since the company could't tell a transistor from a chip, it needed to partner with a veteran phone maker, in order to produce its new offering – the Prada phone. Eventually, it would end up having LG on board for the project. In early 2007, the duo unveiled the original LG Prada phone, which quickly gained popularity, due to it being one of the very first handsets equipped with a capacitive touchscreen. For its time, the handsed was very cool, so we rated it a well-deserved 9! Its sequel came in late 2008, and sadly, even though it appeared almost two years later, the Prada II brought very few new features, most notably – a side-sliding QWERTY keyboard. Being spoiled by the iPhone and many other touch devices that were beginning to flood the market, we found the Prada II to be somewhat lacking in comparison to the competition, eventually giving it a modest 6.

It is now 99 years after Mario Prada flipped the door sign of his new store to "Open for business", went back to his counter and sat down, impatiently waiting for the first clients to come in. The year is 2012, and these are times of great economic stagnation and hardship. With everyone constantly tightening up their belts, one would wonder if there's still place on Earth, where the words "luxury goods" would be welcomed with a smile on the face and a wallet that's eager to be opened. Luckily, the latest product coming from the collaboration between LG and Prada, the LG Prada 3.0 phone, doesn't fall into that specific category of overpriced products, but is rather keeping things simple and accessible for all of us.

Having almost nothing in common with its predecessors, and tailored to the needs of contemporary smartphone users, we're taking our chance to see if the new LG Prada 3.0 sports that characteristic Prada style that will have the numerous fans of the brand flock to it hastily!


Actually, the LG Prada 3.0 isn't much of a luxury device. It is a high-end Android smartphone any way you look at it, but it doesn't feature any fancy materials to make it feel classy. As a whole, the Prada 3.0 is one very Galaxy S II-esque phone in terms of design, being very slim and having a cheapo plastic casing. If you read the official press-release, you'd be left with the impression that the Prada 3.0 is going to sport a Saffiano leather material (that's the characteristic leather texture used by Prada), but in reality, it's just plastic with the said Saffiano pattern. The result, in terms of appearance and feel is so-so, but make no mistake, it's much closer to being cheap, than classy. To tell you the truth, we're a bit frustrated to find such kind of approach in a product which has the branding of a major fashion label all over it. Speaking of brandings, it's worth mentioning that the only easily visible logo on the body of the device is that of Prada. There's an LG logo on the back, but you'll have to look closely in order to see it.

You can compare the LG Prada 3.0 with many other phones using our Size Visualization Tool.

In terms of looks, the Prada 3.0 does qualify in the category of the better-looking Android handsets. It comes with a visually-pleasing perfectly rectangular shape, which we do appreciate. The rectangular shape does create the impression of a very large phone, but it's actually possible to operate it with one hand only. Judging by its minimalist, predominantly black and white looks, the Prada 3.0 seems like a solid candidate to join the company's product line for businesspersons.

The top side of the handset is where you'll find the 3.5mm jack, microUSB port, hidden under a very well-made sliding cover, as well as the power/lock key, which isn't situated in a way that would make it comfortable to press when working with one hand only. There's another button on the top, sitting right above the front facing cam. What it does is to launch the camera app, with the front-facing cam active. Press it again and it takes a picture of... you, most likely. It kind of makes us wonder if this phone is targeted to serious businesspersons, or rather – teens.

LG and Prada have decided to stick with touch-sensitive navigation keys below the screen, which we're fine with. We actually didn't happen to press any of them by accident, however, the bad thing is those keys turn completely invisible when used under bright sunlight, which makes them hard to use.

All in all, if we overlook the cheap plastic on the back (and we won't), the design of the LG Prada 3.0 pretty nice, though it could have been better. Anyways, it's still one of the better-looking Android phones, so we hope to see more steps being taken in this direction by manufacturers working with the OS. Style is the name of the game for the Prada 3.0, and style it delivers, be it a somewhat unpolished one.


Even though specs aren't the main focus of the LG Prada 3.0, it is one very well-equipped phone. Not lacking compared to the competition in the form of other premium Android smartphones like the Samsung Galaxy S II, Motorola DROID RAZR and Sony Ericsson Xperia arc S, the Prada 3.0 comes with a large 4.3" screen, which is of the IPS type. All in all, colors are on the natural side, while viewing angles are pretty tolerable. The Prada 3.0 doesn't make a statement with its WVGA (480x800) resolution, especially in the HD age we're living in. Its pixel density of ~217 ppi is still adequate though, so you won't have trouble reading the display on most occasions. Plus this takes some load off the processor, resulting in some buttery smooth movements, so there's a bright side to it after all. Speaking of bright sides, LG has used the so-called NOVA PLUS screen tech, delivering the impressive 830 nits of luminance. Indeed, the handset's display is very visible when looked under bright sunlight. We'd say that it's about equal to an iPhone 4S.

We would have preferred it much more if the LG Prada 3.0 had an AMOLED display. This way, its entire front would have been completely black, making for an even more stylish and simpler appearance. Who knows, maybe we'll see that in Prada 4.0.

LG Prada 3.0 360-degrees View:



1. bloodline

Posts: 706; Member since: Dec 01, 2011

love this bit - Still, its specific looks and overly-simplistic interface won't be for anyone.

2. Birds

Posts: 1172; Member since: Nov 21, 2011

Lg did a prety good job.

14. Birds

Posts: 1172; Member since: Nov 21, 2011

This is why I hate the commenters on this sight becasue they are biased. You can't respect someone's comment? I never thumbed down anyone's comment even if I didn't like it. If I think LG did a good job making this device then I think they did. LG is not the most renowned name in android but this device is still well specked. I wonder how many of you have read the review?

3. Jericho unregistered

Awesome love the prada series.the first gen prada was my first mobile phone. Maybe that's why lg is my favorite manufacturer.for me it ain't about the processor for me its all about what my heart says and it says prada over any device regardless of the specs.

10. stealthd unregistered

I'm not trying to offend here, but I'm a little surprised to see lg prada fanboys exist.

12. G2Noobin

Posts: 81; Member since: Dec 17, 2011

Im surprised to see LG fanboys exist!

5. Thomas5.3

Posts: 37; Member since: Oct 30, 2011

seriously an eight? Especially after the low grades you gave away recently.. This phone lacks a decent screen with its ppi of 217, the processor is also kind of slow for 2012 (1ghz).. camera sucks as well..

16. u-suck-more

Posts: 529; Member since: Aug 26, 2011

it's a PRADA phone. the main thing it needs to do is to look good, not to be the fastest phone in the world. besides, 1gHz Dual Core is sufficient and less taxing on the battery

6. jamrockjones

Posts: 345; Member since: Oct 26, 2011

I think they were being a little hard on the phone because they had high expectations due to the big name PRADA.

7. Joshing4fun

Posts: 1253; Member since: Aug 13, 2010

As they should. Would you expect a mediocre "Droid" phone? No. The PRADA phones are meant to be top notch and almost luxury like.

8. trollface

Posts: 10; Member since: Jan 17, 2012

LOL on the 3D view "update failed" classic andriod XD

9. nwright94 unregistered

Maybe this is because of my love for WP7 and its minimalistic UI but that is my favorite android UI I've seen.

11. zaryab_hussain77

Posts: 104; Member since: Jun 30, 2011

Stupid.flop mobile in the hd world.having goodness of ics.n the future will be quadcore.......

13. trumpet116

Posts: 27; Member since: Nov 17, 2011

Why wouldn't they use AMOLED with all these blacks? It would've been stunning!!

15. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

the UI is the star of this show. i just love it. this is just how i like my UIs, nice and simple. i like the layout of buttons on the top of the device as well. the FFC launcher and the well designed microUSB cover are nice touches.

17. Socalvenom unregistered

If Apple ever came out with a limited edition Prada Iphone 4s it would get a perfect 10 from these guys

18. Guest_star

Posts: 231; Member since: Dec 30, 2011

IPS-LCD is TFT type, as far as i know there isn't any other way to make good resolution LCD's without TFT...learn your basics and than make a review and say something like "the Prada 3.0 comes with a large 4.3" screen, which, unfortunately, is of the old-school TFT type, and this is visible, as we observe lower contrast compared to AMOLED or IPS-LCD screens" TFT doesn't make contrast better or worst it's thin transistor film below LCD that gives it resolution...IPS gives it contrast and viewing angles...maybe if resolution is higher the contrast is better and viewing angles are wider but it's primarily for resolution...sheesh you do reviews and you don't even know he basics in hardware of screens...btw I heard that screen on Prada phone will be NOVA display with 800 nits of brightness which means it is IPS LCD

19. mrjamesdean5

Posts: 10; Member since: Jan 28, 2012

PRADA=Fashion LG=Technology PRADA+LG=Perfection

20. mrjamesdean5

Posts: 10; Member since: Jan 28, 2012

If you want to be in the SPOTLIGHT, this cellphone is 4 u

21. gragonHDfones unregistered

I like Lg just because it under bis companies like samsung and apple. Pantech and Lg i will forever support. but they are still not my favorite companies though.

22. gragonHDfones unregistered


23. zoxon

Posts: 1; Member since: Feb 08, 2012

Can you connect old Prada Link watch to Lg Prada 3.0???

24. technot

Posts: 7; Member since: Jan 31, 2012

If only Samsung would release a phone with a Samsung 19010 Galaxy S Giorgio Armani design and the specs of Samung Galaxy S 2......

25. dr.kht

Posts: 1; Member since: Apr 03, 2012

Hope the unit will come out soon with arabic support.

26. JudeSaady

Posts: 1; Member since: May 29, 2012

Actually, if you go to the phone''s official website, which is a trusted source, it says that it's real Saffiano leather on the back of this phone, which means the person who wrote this review never even touched the phone or saw it. This makes me question this review, the person who wrote it and this website (phonearena). I have no reason to believe any information wrote on this review. Disappointment.

27. SillyMe

Posts: 7; Member since: Jun 12, 2012

I can only say its great and worth this money! I got it, and I'm more then satisfied. x

28. nsnk86

Posts: 43; Member since: Jun 18, 2012

any idea if dis prada 3.0 is cming to india?? luv it!! am hving the old one prada 2....... luv its simple interface!! :)

29. rock5

Posts: 1; Member since: Jul 17, 2012

Very good phone !

30. Itsmefraaan

Posts: 1; Member since: Mar 31, 2013

I really liked. I found one 50% off here, and I'm going to buy it. I'm not into the fashion thing, I'll buy because I think is beautiful, has what I need (I use my phone to make calls, use internet, send messages, take photos, nothing bg) and is waaaaaay cheaper than other very good phones.

* Some comments have been hidden, because they don't meet the discussions rules.

Prada 3.0
  • Display 4.3" 480 x 800 pixels
  • Camera 8 MP / 1.3 MP front
  • Processor TI OMAP4430, Dual-core, 1000 MHz
  • Storage 8 GB + microSDHC
  • Battery 1540 mAh(5.00h 3G talk time)

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless