New trademark for Samsung's Z Flip reveals a big surprise

New trademark for Samsung's Z Flip reveals a big surprise
With just one day to go before Samsung’s Unpacked event, a plethora of leaks, renders, and live photos have given us a pretty comprehensive idea of the phone’s design, from the glass-and-metal clamshell display to the Snapdragon 855+ chipset and 3,300mAh battery running the show. And with Samsung releasing official teasers too, almost everything about the foldable is clear as can be—except for one fundamental detail, which might have just been revealed.

If you look carefully at the teaser, you’ll notice the name of the device isn’t ever mentioned. Recent leaks all agree that the phone will be known as the Z Flip, which everyone assumed would be the Galaxy Z Flip. Except, as LetsGoDigital reported, Samsung trademarked the name ‘Samsung Z Flip’—no Galaxy branding in sight.

‘Galaxy’ is Samsung’s all-encompassing brand for consumer technology, and essentially every Samsung smartphone since the original Galaxy S has carried the name. That’s why it’s so surprising to see the Z Flip trademarked outside that umbrella.

Of course, without official confirmation, the omission can’t be taken at face value, but it sparks a lot of questions about what Samsung is planning with the new foldable. Could it possibly mark the launch of a new, standalone line of experimental devices?

Regardless of marketing, the Z Flip will still be a highly anticipated launch with its stunning design and revolutionary display. We’ll have to wait and see for Samsung to finally reveal the details of the official release.



7. AlienKiss

Posts: 359; Member since: May 21, 2019

The Galaxy name should be for HIGH-END flagships ONLY, but Sammy screw it up adding it to lame mid-range phones also. Very bad marketing idea. Just like the Lite version of the Note. Who would really want a Lite version instead of the Plus version?? It's baffling..

3. TBomb

Posts: 1772; Member since: Dec 28, 2012

Personally, I would rather they spend time trying to give us a great physical keyboard without compromising physical space than this folding screen stuff. I like the enthusiasm to move tech forward and not just sit comfortable, but the benefit of a folding screen isn't present in my opinion. Folding the device doesn't suddenly make the device weigh less, or consist of less matter, or change the volume of components it can hold inside. So I'd prefer something that will actually add value to the phone to be the next innovation, not just a feature to prove technology is progressing. I am excited to see this phone though - but it's not for me.

6. geordie8t1

Posts: 344; Member since: Nov 16, 2015

Not everyone wants a 7" phone in their pocket, some people want a tablet that can fold down, the tech is just beginning, it will take longer to perfect as its more complicated, but ince it is there are many possibilities and variations for uses, i respect that it may not be for you but this is something that needs to happen

1. shield

Posts: 900; Member since: Sep 12, 2015

Small battery, 4500mAh Note 10 lite is very bad battery life, 3300mAh very bad.

2. PartTimePhoner

Posts: 57; Member since: Jun 03, 2019

Haha yes lets completely ignore that 4400mah Galaxy Fold had a great battery life, more than the 4500mah note series. Software mate

4. maherk

Posts: 7101; Member since: Feb 10, 2012

He's an LG fanboy, what did you expect from him.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless