Apple gains market share in the US on the back of its iPhone 8 models

Apple gains market share in the US on the back of its iPhone 8 models
Kantar Worldpanel released their latest market share report that gives us insight about the changes in market allocation primarily between Android and iOS. Their combined market share rarely drops below 99% so there's no point in discussing other mobile operating systems.

In the US, Apple's OS saw a significant increase in market share, reaching 38.7% in Q2 2018, 5.9% more than the same quarter last year. 1.2% of that came from Windows' market share, the other 4.7% from Android.

Apple has mostly the iPhone 8 and 8 Plus to thank for those results. Both smartphones were responsible for around 20% of all smartphone sales in Q2 of 2018. Despite its hefty price tag, the iPhone X came 4th in the best sellers list. Overall, iOS devices account for 8 of the 10 most sold phones during the last quarter. Samsung and LG are the only two other companies that have a model representing them in the list, but both lost ground compared to their 2017 performance.

Interestingly, out of all the countries included in Kantar's research, Japan is the one with the highest iOS market share at 42.9%. Meanwhile Android has the tightest grip in Argentina with 96.1%.

In Europe, Android continues to be the dominating OS with between 75 and 90% market share, except in the UK, where iOS has a more sizeable 35% chunk.

In China, Apple is still holding around a fifth of the market, although it dropped down 2% from last year. However, the iPhone X was the best-selling smartphone there with 5.3%. This is a result of the huge fragmentation in the Android market in China, with so many competing manufacturers, no single model could outsell Apple's flagship device.

This report paints a pretty picture for Apple, as far as the US market is concerned. Not only is the company vastly outselling its competitors, but their biggest release for 2018 is yet to come. Samsung's hick-up with the Galaxy S9 might have allowed Apple to cement its dominance in the market for the near future.





Related phones

iPhone 8
  • Display 4.7" 750 x 1334 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 1821 mAh(14h talk time)
iPhone 8 Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2691 mAh(21h 3G talk time)

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7 Comments

1. cmdacos

Posts: 3889; Member since: Nov 01, 2016

What's the rest of the top 5 or 10 phones sold?? Cant find it in Kantars data.

3. whatev

Posts: 2135; Member since: Oct 28, 2015

They don’t mention numbers for the top 10 phones but in the report they mention that apple has 8 out of the 10 best selling smartphones. It’s worth mentioning that iOS grew in more markets than android

7. cmdacos

Posts: 3889; Member since: Nov 01, 2016

Thanks. Doesn't answer anything.

2. midan

Posts: 2585; Member since: Oct 09, 2017

"Apple has mostly the iPhone 8 and 8 Plus to thank for those results. Both smartphones were responsible for around 20% of all smartphone sales in Q2 of 2018. Despite its hefty price tag, the iPhone X came 4th in the best sellers list. Overall, iOS devices account for 8 of the 10 most sold phones during the last quarter" No wonder why Samsung is making those desperate Apple mocking ads.

4. whatev

Posts: 2135; Member since: Oct 28, 2015

Exactly

6. worldpeace

Posts: 3099; Member since: Apr 15, 2016

Did Apple also desperate when they make Windows mocking ads? And Samsung been mocking Apple since years ago, they mock apple just because they can, and it's funny because it's true,

5. AfterShock

Posts: 4146; Member since: Nov 02, 2012

BOGO sales has picked up accordingly to the time of year cycle. (old & less techy folks and kids sales) Bezels selling like they're going out of style.

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