Google Play Store has instant game demos – try a game without installing it
Previously, AppOnboard's engine was available only to partners within its advertising network, but now, in partnership with Google, the platform will be integrated with Instant Apps and hopefully expand its reach to many other mobile game developers. In-store playable game demos will be marked with a "Try Now" button next to the "Install" button, much like apps that already support the feature.
There's no word yet on the maximum size of demos allowed on Google's online storefront, but developers will likely be given quite a bit of leeway in this regard, seeing as how mobile game download sizes have exceeded the 2GB mark.
If you're already itching to try a demo out, Looney Tunes: World of Mayhem is one of the recent examples that leverages AppOnboard's tech. Just follow the link and tap the "Try Now" button. This will open a new window where the game demo will load. You can then play a small portion of the game without actually installing it on your device (though you'd still be using data, don't forget about that).
Currently, not many titles have live demos on the Play Store, but now that Google has endorsed AppOnboard, we hope to see more pop up on the storefront in the coming months. This would not only be helpful in terms of saving you from installing yet another app on your phone, but can be used by developers to offer fans an early look at their games, as is the case with Looney Tunes: World of Mayhem.