The future is here: Google testing AR-powered ads through YouTube

The future is here: Google testing AR-powered ads through YouTube
VR used to be a big deal a couple of years ago when every manufacturer believed it would be the future of gadgets. Alas, it seems it still has a long way to go as it didn't really pick up all that much. Instead, AR (Augmented Reality) has slowly started creeping its way up in the tech mainstream and many companies — including Apple — have expressed their belief that this is the next major thing to happen in mobile tech.

AR basically lets you view the real world through your phone's viewfinder, but add a digital twist to it — a 3D object, which can be plopped in and interact with the real world objects and even lighting around it in a realistic manner. All of these Snapchat and Instagram face masks are AR, as well as the digital Stormtroopers you and your buddies can take photos with in the Google Camera app.

Now, Google is looking into using AR as a new means of selling you stuff. The company has just introduced AR Beauty Try-On — a platform still in alpha and only running on iOS right now. It's meant to let users virtually "try on" various makeup products as they are watching their favorite beauty guru talk about them on YouTube. It'll be available through FameBit — YouTube's in-house platform to connect brands and content creators.



It's worth noting that Samsung attempted this first with Bixby Vision on the Galaxy S9. The company partnered with various makeup brands and let users "try on" their products in the selfie camera.

Next on the roadmap: you'd be able to pluck a toy from a toy review channel and place it next to your child in AR. That should save you a lot of money. We kid, we kid.



For those that want to make their ads more immersive, there's also Swirl — a new platform that will let companies make 3D models of their products and allow users to interact with them, zoom in, check them out up close and personal.

Hey, how long until we get Minority Report-type ads?

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6 Comments

1. Leo_MC

Posts: 7432; Member since: Dec 02, 2011

"VR used to be a big deal a couple of years ago ... it didn't really pick up all that much. Instead, AR (Augmented Reality) has slowly started creeping its way up in the tech mainstream and many companies — including Apple — have expressed their belief that this is the next major thing to happen in mobile tech." That's exactly what I have told you a few years ago, when a bunch of vision free persons were dissing a certain display for not being good in VR.

3. sgodsell

Posts: 7321; Member since: Mar 16, 2013

Well truth be told the iPhone 6, 6s, 7, and 8 all have low resolution. Especially when you split that screen in two for AR or VR headsets. Then you get a resolution of 667x750 per eye. Holy pixelation batman. Now to say that VR is dead is not true especially since the VR experts have been saying that it's still growing. Plus when AR headsets finally arrive. Then all the VR programming and even some VR apps can be used on those AR headsets. Try to remember that an AR headset and especially the development for them is very similar to VR headsets and their development. As a matter of fact when Apple does finally introduce their AR headset. Then none of the existing ARKit apps will work on them, unless you heavily modify those apps. I guess that is why Apple has been working on a different AR/VR OS for their AR headset. With an AR or VR headset there is no touch screen interface to use of any kind, which all the ARKit apps currently use.

4. Leo_MC

Posts: 7432; Member since: Dec 02, 2011

Read it slowly (I'll arrange each idea on its paragraph to be easy even for a 5y old child to understand them): In 2019 - after 5y of 2k displays - we still don't give a f**k about VR on the phone. iPhones do not have low resolutions, they have display size proportional resolutions. VR is nothing like AR development and VR devices are nothing like AR devices. Apple has had handsets with AR capabilities for 4y now; they don't develop an AR OS, they have been implementing AR in their phone/tablet OSes.

5. Mike88

Posts: 368; Member since: Mar 05, 2019

Playstation VR is really successful and people who use VR loves the tech over AR and 3D

6. Leo_MC

Posts: 7432; Member since: Dec 02, 2011

The mobile phone is designed to be... mobile. You can’t possibly walk on the street, drive, run etc with a cardboard... And when you are home/at the office/static, an Oculus is a few times better than any Samsung or LG.

2. XyAzario

Posts: 41; Member since: Mar 15, 2019

Kudos for stating that the S9 included this kind of thing. Saves us from 'Apple first'.

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