Disney+ does something in three months that Netflix took two years to accomplish

Disney+ does something in three months that Netflix took two years to accomplish
The Mouse is on a roll and there is nothing Goofy about it. Disney reports that through this past Monday, its Disney+ video streaming service counted 28.6 million subscribers after launching just under three months ago on November 12th. The company also released paid subscriber figures for ESPN+ and Hulu, which came out to 7.6 million and 30 million respectively.

While Disney+ launched in various markets including the U.S. last November, it still hasn't been made available to those living in Western Europe. Consumers and Disneyphiles in markets like the UK, Ireland, France, Germany, Italy, Spain, Austria, and Switzerland will get their first shot at using Disney+ on March 24th. Five days later, the service will launch in India. Later this summer, it will be offered in Belgium, the Nordics, and Portugal.

Disney blew a golden opportunity by not knowing what it had with The Mandalorian's Baby Yoda


The services' first breakout hit is also the first live-action series in the Star Wars franchise, The Mandalorian. The show also produced the first mega-superstar character from the streamer, Baby Yoda. Somehow Disney's crack marketing team missed the opportunity to sell millions of dollars worth of Baby Yoda dolls this past holiday shopping season; it won't make the same mistake twice. With the first season of the show complete, the second season is expected to be released this coming October-November. Remember, Disney+ doesn't drop an entire season at once as Netflix does. Instead, new episodes are available on a weekly basis.


And speaking of Netflix, many can't fathom the possibility that Disney+ might give Netflix a run for its money in the long term. Consider that while it took Disney+ slightly less than three months to hit 28.6 million global subscribers, it took Netflix two years of offering streaming service to reach the same number of subscribers according to the Wall Street Journal. Netflix now has 167 million members worldwide.

After reporting its fiscal first-quarter earnings yesterday, Disney CEO Bob Iger said during a conference call that, "The launch of Disney+ has been enormously successful, exceeding even our greatest expectations." Iger also noted that 65% of Disney+ viewers who watched The Mandalorian also viewed 10 other movies or shows on the platform.  And speaking of other shows, during the Super Bowl Disney+ teased its upcoming Marvel-based series including the Captain America spinoff "The Falcon and the Winter Soldier," set to debut in August.

There have been a couple of setbacks for Disney+. The eagerly awaited Lizzie McGuire reboot with Hilary Duff starring in the titular role has been on hiatus even before a single episode was streamed. That's because after filming two episodes, showrunner Terri Minsky (who also created the show) quit. A Disney spokesman (no, not Donald Duck) said, "Fans have a sentimental attachment to Lizzie McGuire and high expectations for a new series. After filming two episodes, we concluded that we need to move in a different creative direction and are putting a new lens on the show."

A similar issue occurred with another highly anticipated series that will see Ewan McGregor reprise his big-screen role as Obi-Wan Kenobi. Both Disney+ and Disney-owned Lucasfilm rejected the only two scripts that were finished. Despite this setback, Disney must believe that the force is with it since it is not changing the previous premiere date for the series. However, there is talk that the season will consist of only four episodes instead of the original six.

Disney+, unlike most products and services with the Disney name, is actually a bargain. Priced at $6.99 per month, subscribers can register seven different user profiles on one account, view content on four different devices simultaneously and view shows and movies in 4K. To have the same features on Netflix, one would have to shell out $14.99 a month.

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8 Comments

8. TadTrickle

Posts: 176; Member since: Apr 08, 2019

Now I don't care for Netflix, but it's not the same. Have Disney launch when Netflix did, their numbers would be very different.

6. CEDEOTB

Posts: 495; Member since: Nov 21, 2016

Why don't they just combine Disney+, Hulu and ESPN?

3. cmdacos

Posts: 4421; Member since: Nov 01, 2016

This is a dumb take when comparing the two, but it's PA so my expectations are rock bottom anyway. Streaming wasn't as ubiquitous at the time Netflix was breaking ground in the industry.

7. AngelicusMaximus

Posts: 800; Member since: Dec 20, 2017

For sure. It's a very similar situation with Spotify and Apple Music.

2. aodmisery

Posts: 29; Member since: Apr 18, 2016

And yet they can't figure out how to put a"log out everyone" feature

1. rebretz

Posts: 117; Member since: Dec 26, 2011

I'd be curious how many subscriptions are because Verizon customers received a free year.

4. TBomb

Posts: 1772; Member since: Dec 28, 2012

you can count m as 1 of those. will be deleting in a handful of months.

5. Penny

Posts: 1879; Member since: Feb 04, 2011

Good move on their part. Padding the stats at this stage in the game only strengthens the perception of their platform, which will attract more consumers as consumers will see it as something that will stick around and get bigger.

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