This ridiculous $350,000 Apple Watch knockoff doesn't even show the time

This ridiculous $350,000 Apple Watch knockoff doesn't even show the time
To say that the Apple Watch has been disruptive to the traditional wristwatch market would be an understatement. Over the years since the first model launched, we've seen numerous interesting reactions from traditional watch makers, mainly from Switzerland – the Rolex motherland. Not that there's anything surprising, considering how suddenly Apple became the top-selling watch brand in the world.

The latest entry in a series of crazy offerings is the Swiss Alp Watch Concept Black by H. Moser – a time piece that's as ridiculous as it is expensive. You thought the Apple Watch Series 4 was pricy at $399? Well, the Swiss Alp Watch costs $350,000.

Yet, despite the discrepancy in pricing, the Apple Watch and the Swiss Alp Watch are quite similar in appearance. They have the same rectangular form factor with rounded corners and a metal frame encasing a glass screen. Only the Alp Watch doesn't actually have a display, because its mechanical. It doesn't have a dial either, because it doesn't need one – it has no numbers and no hands to point at them.

It does look cool, though

Instead of looking at this ultra-expensive H. Moser watch, you're supposed to listen to it. That's right this timepiece conveys time with sound. To do so, you're supposed to sound a minute repeater whose chimes will tell you if you're running late, according to Engadget. Whoa.

According to its creators, the Swiss Alp Watch Concept Black is supposed to be "an attempt to go back to the roots of watchmaking. This brings the watch to its rightful place as a timekeeper rather than a time-wasting 'smart' device displaying notifications." That's, uh, quite the statement about a watch that doesn't outright tell you what time it is.

And what about adjusting the time? No, it doesn't get the right time beamed to it from space. Instead it offers a minimalist solution to the (decidedly simple) problem, as you'd expect from a watch that doesn't show you the time:

"Even the time setting system is discreet with adjustments made via the crown. A marking engraved on the crown allows the time to be corrected using a graduation, which only appears when the crown is pulled out, with twelve indices each representing five minutes. A subtle system that respects the minimalist spirit of the model," reads the official statement from H. Moser & Cie.

It's a unique method of adjusting the time on a unique watch, that's for sure.



1. baldilocks

Posts: 1547; Member since: Dec 14, 2008


2. ssallen

Posts: 218; Member since: Oct 06, 2017

That doesn't look anything like an Apple watch except that its square. The crown is an actual crown and not that stupid Playco spinner that Apple uses, it has a discrete clasp for its bands. Apple watch ripped off more from the fashion brands than this did of the Apple watch. I swear PhoneArena is just a marketing company for Apple now.... That said, you would have to be extremely bored and rich to want this thing.

3. Peaceboy

Posts: 640; Member since: Oct 11, 2018

That’s a total apple ripoff, whatever you say you can’t afford even one. Enjoy your lousy timepiece.

4. maherk

Posts: 7054; Member since: Feb 10, 2012

Knockoff? Lol My dad had a Rado watch that had the same form factor, and that was more than 13 years ago.

5. worldpeace

Posts: 3135; Member since: Apr 15, 2016

Yup, better get a money-wasting "dumb" device than a time-wasting 'smart' device.

6. mclaren113

Posts: 57; Member since: Dec 12, 2017

I would buy a super car instead

7. phljcnth

Posts: 565; Member since: Apr 30, 2012

It's supposed to be called a 'Hear' and not a 'Watch'.

8. RebelwithoutaClue unregistered

Actually, they have more watches that look like the Apple watch and they did this on purpose.

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