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Amazon Prime Video forces customers to pay extra for Dolby Vision/Atmos

By Cosmin Vasile

Published: Feb 14, 2024, 7:16 AM

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Amazon Prime Video forces customers to pay extra for Dolby Vision/Atmos

After it recently introduced ads into the viewing experience of US subscribers and getting sued for that, Amazon continues to adjust its offering in order to force people to pay more for features that they already had for free or included in their current subscription tier.

Two features that were previously available with the ad-supported Prime Video tier, Dolby Vision and Dolby Atmos, have been removed recently. Customers who want a better viewing experience will now have to pay $2.99 to get both these features and remove the ads.

The US-based streaming service confirmed to The Verge that Dolby Vision and Atmos are no longer available for on the ad-supported tier: “Dolby Vision and Dolby Atmos capabilities are only available on the ad free option, on relevant titles.”

Currently, Prime Video’s cheapest plan costs $8.99, but you’ll be seeing ads, and you won’t have Dolby Vision and Dolby Atmos. For an extra $2.99, you can completely remove the ads and get both Dolby Vision and Dolby Atmos features.

$90

$210

$120 off (57%)

Mint Mobile is now allowing you to get whichever plan you like for either three, six, or 12 months for just $15/mo. If you go for the six-month unlimited service, for instance, you'll now have to pay just $90 upfront instead of $210.

Buy at Mint Mobile

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Cosmin, a tech journalist with a career spanning over a decade, brought a wealth of experience to PhoneArena. His expertise lies in brands like Samsung and Nokia, and he has a keen interest in innovative technologies. After a brief stint in PR, Cosmin returned to tech journalism in 2016, committed to delivering clear and objective news. When he's not writing or appearing as a guest on TV and radio shows, Cosmin enjoys playing RPGs, watching Netflix, and nurturing his passion for history and travel.