Your next BMW or Mercedes will be using Nokia Maps, just as your Lumia

Your next BMW or Mercedes will be using Nokia Maps, just as your Lumia
BMW, Mercedes, VW and Hyundai have signed a deal with Nokia to use its Location&Commerce navigation platform in their future cars, providing free offline voice-guided navigation to their drivers, just like on your Windows Phone Lumia.

This was revealed during the huge Paris Auto Show, where Nokia's navigation arm has a big booth. Besides the car makers, nav system manufacturer Garmin also said it will be employing Nokia's NAVTEQ solution, and already outed the pedestrian and mass transit section as an in-app purchase for its Android and iOS apps. Pioneer has also signed up to use Nokia's Location&Commerce navigation platform, it seems.

Bruno Bourguet, Senior Vice President, Sales and Business Development, Nokia Location & Commerce, commented on the new deals:

The financial conditions under which the car and navi makers are licensing Nokia's mapping and navigation solution weren't disclosed, but we should know more at the next quarterly earnings. It's good that Nokia is adding another stream of income during the transitional period to Windows Phone 8 devices, as its cash pile is being drawn on now all too often for investors' comfort.



1. aayupanday

Posts: 582; Member since: Jun 28, 2012

Why not Google maps ?

3. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Maybe because Nokia bribed them?

7. asseek

Posts: 164; Member since: Sep 12, 2012

maybe because Nokia maps are much better than Google maps Nokia maps is more accurate than Google's in my country, In Google maps some raods are missing, and some are not located in their places!! and even if they bribed them, that's good for Nokia. stop the hate for Nokia and it's upcoming Lumia 920, i think u're just afraid that this monster phone will send u're wacky android piece of sh*t to garbage, where it should belong!!

19. SleepingOz unregistered

"i think u're just afraid that this monster phone will send u're wacky android piece of sh*t to garbage, where it should belong!!" HAHAHAHAHAHAHAHAHAHA nice one! Deja vu? You, Nokia fanboys, said the same sh*ts about Lumia 800 and 900. See what happened?

21. asseek

Posts: 164; Member since: Sep 12, 2012

this time it's different. the Lumia 800 and 900 weren't that innovtive as the new Lumia 820 and 920. the L900 & L800 were having the standard specs and nothing cool about them, while the new lumias have many cool features

20. shadez10

Posts: 427; Member since: Jan 15, 2012

please... no need to argue... its true that google maps is good... but in reality Nokia Maps are far more accurate than Google... remember Nokia owns Navteq which is a company making maps...

10. Snoobab

Posts: 175; Member since: Dec 07, 2011

Because they are the best in the business thanks to Navteq's 20 years+ of mapping experience. Google Maps launched 7 years ago...

12. pokharkarsaga

Posts: 547; Member since: Feb 23, 2012

Nokia maps are used for cars driven by human. Google maps will be used for self driving cars(robotic).google is most advanced tech company till date.

16. thelegend6657 unregistered

Why Volkswagen make the switch to Nokia maps ? As far as I remember Audi have google maps and Volkswagen own Audi . However this is a good thng as Nokia maps is better than google maps

17. DP777

Posts: 15; Member since: Sep 25, 2012

Google maps suck! Google doesn't own all the serveces related with their maps and navigation but have agreement with 3rd companies. Nokia buying NAVTEQ in 2008 has been always developing and improving Nokia Maps. And it's the owner of the servcies releated Maps and navigation! It's a big difference. If you compare Nokia maps will be better in many iaspects! From my experience I can say I don't like my Google navigation on my Android phone (slow, and depends on internet covereage). I can't wait until Lumia 920 is available to buy this pnone and forget about Android!

22. Altair

Posts: 367; Member since: Feb 02, 2012

You are not alone mate. Waiting for my Nokia Lumia 920.

2. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Hopefully current BMWs are not using Nokia's navigation system. iDrive Navigation leaves quite a bit to be desired.

14. Stoli89

Posts: 333; Member since: Jun 28, 2010

They were not. Actually, BMW was using TomTom (TeleAtlas), the same company Apple has recently partnered with for its mapping data. BMW has recently announced the shift to NAVTEQ, the mapping company owned by Nokia.

4. PhansMuneeb

Posts: 371; Member since: Jan 28, 2012

Nokia is Best, believe it or not :)

5. phil2n

Posts: 519; Member since: Apr 30, 2012

they know how to choose

6. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

I'm sad that my Rolls Royce phantom s not getting this ......

13. Alistaire

Posts: 132; Member since: Apr 13, 2012

yeah you should get rid of that piece of petrol sucking machinery anyway... ^_*

8. Muche

Posts: 17; Member since: Aug 22, 2012

NOKIA. Driving People

9. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

There shold be a choice available in cars to which map you want to sync with. Giving the monopoly to Nokia isn;t the way. However Nokia Maps are really cool but so are a lot of them out there...its about personal preference

11. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

the thing is signing a deal with multiple map providers is sometime not possible likes terms and conditions to use the maps and they also have to pay for it unlike users

15. FireDragon

Posts: 117; Member since: Nov 13, 2009

I think users can choose if they have a smartphone they can use any available system of their choice.

18. Mobile-X-Pert

Posts: 565; Member since: Dec 20, 2010

Now I feel like buying a Mercedes :)

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.