You'll never guess what tagline Apple is using to market the iPad Pro

You'll never guess what tagline Apple is using to market the iPad Pro
The title of this article should not be taken seriously: it's a sarcastic one, because the tagline that Apple is using for the iPad Pro (in a brand new promo video that it just released - see below) is actually easy to guess.

Announced in September, and ready to start shipping this week, the iPad Pro sports a 12.9-inch display, dwarfing both the 9.7-inch iPad, and the significantly smaller iPad mini (which has a 7.9-inch screen). Needless to say, this is the biggest iPad ever, and that's exactly how Apple is presenting the tablet in its newest video: "Introducing the biggest iPad ever." Well, at least customers will know what to expect from the device.

Prices for the iPad Pro start at $799 (32 GB, Wi-Fi only), but, if you want a variant with cellular connectivity, you'll have to pay at least $1,079 (it's true that this one comes with 128 GB of storage space). Additionally, you can buy an Apple Pencil ($99), a Smart Keyboard ($169), and a Smart Cover (starting at $59).

Are you planning to get an iPad Pro? Or is this thing too big for you?

Related phones

iPad Pro
  • Display 12.9" 2048 x 2732 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A9X, Dual-core, 2260 MHz
  • Storage 128 GB
  • Battery 10307 mAh



1. XperiaFanZone

Posts: 2277; Member since: Sep 21, 2012

The iPad Air is a great device...but the iPad Pro is just fraud.

9. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Even some Apple users call this a ripoff.

16. 4ndroid4Life

Posts: 4; Member since: Nov 16, 2014

I'm really shocked if this is true. Apple could start selling bottled water and charge $20 for a 20oz bottle and the iSheep would drink it on up lol.

33. techandbeers

Posts: 110; Member since: Nov 02, 2015

It's a huge ripoff....and yea, I'm an Apple user. IPad Air 2 over this overpriced garbage.

39. TSMan2

Posts: 363; Member since: Aug 20, 2015

The tagline: 'iPad Pro- A Great Big Universe'= Galaxy= Note Pro

51. h27_Venom

Posts: 76; Member since: May 16, 2014

Except That Universe does not equal Galaxy Universe Consist of many Galaxies

24. Ruturaj

Posts: 1484; Member since: Oct 16, 2014

iPad Air 2 is, not iPad Air.

29. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Literally, they're blatantly lying about the capabilities right here in their website ( It states: "Everything you can do on a desktop computer or gaming console is not only possible on iPad Pro, it’s possibly better. While the size and resolution of the display make every activity more immersive, the finely tuned Multi-Touch subsystem and A9X chip mean even the apps you use most will feel like nothing before."

50. licentrop

Posts: 1; Member since: Nov 10, 2015

Yep, as i remember it runs normal iPad os, so it kind of suck. If you want that kind of capabilities, you need to get windows tablet

2. Taters

Posts: 6474; Member since: Jan 28, 2013

The only thing that has changed is it's f**king HUGE! They should use that tag line for all of their devices actually because of their love of bezels...

4. nctx77

Posts: 2540; Member since: Sep 03, 2013

How are you going to hold a device that is 10 to 13 inches and not have bezels? Sit down somewhere!!

5. Taters

Posts: 6474; Member since: Jan 28, 2013

I was talking about their other devices like the iPhone. Tablet bezels are fine.

7. FriendlyFoe09

Posts: 82; Member since: Jan 09, 2012

I don't see the big deal with having small bezels. This is why not everyone is a product designer. Bezels in my opinion are useful when used correctly. Take a look at the top and bottom bezels of the Iphone and the Sony Xperia Z series. Best phone to hold and watch content and play games in landscape. You need bezels top and bottom for phones and all around for tablets.

8. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Yeah. That's what I'm figuring out too. Watched a YouTube with Erica Griffin about Note 5. Her hands kept touching the screen while trying take pics. Wouldn't function. So some bezel is needed no doubt.

30. TSMan2

Posts: 363; Member since: Aug 20, 2015

iBS You don't need huge bezel. You need unresponsive on touch 1mm borders on the screen. Samsung figured it out long ago, but apple's propaganda called it : display-borders-gate. LOL

52. k4ever

Posts: 240; Member since: Oct 08, 2014

Like TSMan2 wrote, iBS! And hypocritical iBS to boot! I remember seeing several reviews in the past on tablets and phones that competed against the iPad and iPhone that focused on bezel size. At the time, the iPad and iPhone had much smaller bezels, which equaled a higher screen to device ratio, than the competition. This was seen as a plus. Also, Apple introduced palm rejection software (which all tablets and phones have now) to get around the "smaller" bezels on their device. All of the Apple fans praised Apple's designs and the introduction of palm rejection software. Flash forward to today, Apple devices keep essentially the same bezel sizes, while the bezels on other devices got smaller. Now Apple fans don't like smaller bezels and forget about palm rejection software? WTF? Straight hypocrites.

17. nctx77

Posts: 2540; Member since: Sep 03, 2013

I'm talking about bi @$$ tablet.

20. nodes

Posts: 1159; Member since: Mar 06, 2014

it's a big deal if we are talking about tablets. i prefer bezel on the old iPad, rather than the one on the iPad Air, it's just more comfortable to hold. iPad Air barely has side bezels when holding in potrait.

31. TSMan2

Posts: 363; Member since: Aug 20, 2015

You don't need huge bezels to obstruct the contend. Or to increase the device size. You need unresponsive on touch border on the screen. Samsung made it long ago.

45. nodes

Posts: 1159; Member since: Mar 06, 2014

yes, but the content under the screen where my fingers at cannot be seen. that's why i prefer the old iPad bezels.

12. fyahking

Posts: 1146; Member since: Jan 28, 2015

The sheep will know what to do, since they are pros at taking pictures with their ipads.

3. steelew

Posts: 219; Member since: Jun 04, 2012

Galaxy! Galaxy! Galaxy!...I just had to say that, I don't care either way.

38. TSMan2

Posts: 363; Member since: Aug 20, 2015

Yes Just lame Note Pro wannabe..


Posts: 2817; Member since: Oct 03, 2012

Wahaah ipad pro whahaha Apple you have done it wahaha You truly SUCK!

10. tacarat

Posts: 854; Member since: Apr 22, 2013

"Steve was wrong", then pan onto the stylus.

21. nodes

Posts: 1159; Member since: Mar 06, 2014

he was talking stylus for phones, not tablet, though.

27. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

He was also talking about stylus for tablets, have a look for yourself instead of guessing:

41. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

You and your FUD. He was talking about a stylus as the primary input device on a phone.

42. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

What FUD? Watch the damn video and listen to it from his mouth instead of pulling claims from your behind thinking they'll become fact...

46. nodes

Posts: 1159; Member since: Mar 06, 2014

oh i didn't know this one. i was referring to the one when he introduced the original iPhone. but then i think Steve was talking stylus as the primary input method.

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