Home
News
You are here

YouTube may introduce premium subscription model in the spring

By Michael Heller

Published: Jan 29, 2013, 11:22 AM

Add us as a preferred source on Google Search

Google has been slowly trying to branch out and find revenue streams that are separate from its core advertising business, but it has been a struggle. In Google's Q4 2012 earnings call, 96% of the company's quarterly revenue was from advertising. Now, it sounds like Google is going to try a bit harder to monetize YouTube by possibly introducing a premium subscription model this spring.

The rumor comes from AdAge and says that Google has reached out to YouTube channel creators with the proposition of implementing a paid subscription model. The subscriptions would be between $1 and $5 per month. In addition to the subscription service, Google is also considering charging access to live events and libraries of content on YouTube.

As with all things Google, the paid subscriptions would start out as an experimental beta with only about 25 channels offering paid subscriptions. A Google spokesperson did comment, saying:

We have long maintained that different content requires different types of payment models. The important thing is that, regardless of the model, our creators succeed on the platform. There are a lot of our content creators that think they would benefit from subscriptions, so we're looking at that.

source: AdAge via The Verge

$90

$210

$120 off (57%)

Mint Mobile is now allowing you to get whichever plan you like for either three, six, or 12 months for just $15/mo. If you go for the six-month unlimited service, for instance, you'll now have to pay just $90 upfront instead of $210.

Buy at Mint Mobile

View Full Bio

Michael Heller is known for his clear and informative articles on mobile technology. He explores important topics such as the rollouts of 5G networks and the advancements in mobile payments, offering readers insights into the evolving tech landscape.