YouTube may introduce premium subscription model in the spring

YouTube may introduce premium subscription model in the spring
Google has been slowly trying to branch out and find revenue streams that are separate from its core advertising business, but it has been a struggle. In Google's Q4 2012 earnings call, 96% of the company's quarterly revenue was from advertising. Now, it sounds like Google is going to try a bit harder to monetize YouTube by possibly introducing a premium subscription model this spring.

The rumor comes from AdAge and says that Google has reached out to YouTube channel creators with the proposition of implementing a paid subscription model. The subscriptions would be between $1 and $5 per month. In addition to the subscription service, Google is also considering charging access to live events and libraries of content on YouTube. 

As with all things Google, the paid subscriptions would start out as an experimental beta with only about 25 channels offering paid subscriptions. A Google spokesperson did comment, saying: 

source: AdAge via The Verge


Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless