YouTube announces all its premium originals will be available for free

YouTube announces all its premium originals will be available for free
YouTube announced over the weekend that it's shifting its original content strategy and will start to offer all its original programming, currently accessible via monthly subscription, completely free.

The announcement mentions that all new YouTube Original series, as well as specials, will soon be available for customers around the world to watch for free, but with ads and for a limited time. Among these, Cobra Kai, YouTube's premium original show that received more than 50 million views in just five months after its release.

To make things even more exciting, YouTube announced it has decided to renew Cobra Kai for a third season, even though season two debuted just one week ago. According to Parrot Analytics, Cobra Kai is the most in-demand digital original series in the world right now, a major opportunity for YouTube to monetize it.

Obviously, not all YouTube Premium content will be available for free to everyone, but the US-based company announced that some shows that were exclusive to its $12/month service will be available to the general public for a limited time.

The first premium original content, the first season of Cobra Kai will be available for free worldwide from August 29 to September 11, while season two will be released to the general public on September 11.

Cobra Kai is not the only premium original to be made available as free, ad-supported content, as YouTube confirmed more announcements regarding other premium originals will go live in the coming months.



1. iloveapps

Posts: 855; Member since: Mar 21, 2019

I find it very annoying to watch youtube videos because of ads.

2. lyndon420

Posts: 6788; Member since: Jul 11, 2012

That's why we have a subscription tier.

3. blingblingthing

Posts: 962; Member since: Oct 23, 2012

So how will the service be paid for?

4. NarutoKage14

Posts: 1324; Member since: Aug 31, 2016

Advertisements are what allow the internet to have the millions of free content sites that it does. Without them we would only have a few hundred which would all require a $10+ monthly subscription.

5. HumbleJ06

Posts: 98; Member since: Aug 10, 2015

Watched this show with my YouTube TV subscription but also have it with my Google Play Music/YouTube subscription. Cobra Kai is actaully a great show, I've watched the 1st and 2nd seasons. Not going to lie, the show has me hooked. Can't wait till they release season 3.

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