Yahoo launches Axis, it's new mobile browser that is also a search tool

Yahoo launches Axis, it's new mobile browser that is also a search tool
Yahoo is entering the crowded and competitive world of mobile browsing on Wednesday night when it launches Yahoo Axis on the Apple App Store. The browser can also be used as a plug-in for IE, Safari, Chrome and Firefox. Obviously, with the Yahoo name, search is a major function and instead of  a list in blue print you get visual responses to a query. For example, search for a web site and you will get a visual representation of the site. Yahoo says it has images representing 85% of all web sites. Bing will still be used for algorithmic search, but Yahoo will present results based on its long database of user history.

While searching with the browser, users will be able to see what's trending, answers and thumbnails of the top search results. Click on one of the thumbnails and Axis becomes a browser. Swipe from the top and you're back in search mode using what Yahoo calls "elastic refresh" to navigate results pages. Searches, recently visited sites and bookmarks stay constant across multiple platforms. Yahoo Axis will be part of a toolbar bundling deal with Firefox and Internet Explorer which resulted in the company shipping more than 80 million browsers last year

Yahoo will not look to make money with this, at least at first, with paid listing showing up in search results eventually. Built on HTML5, Yahoo Axis does not do Flash, nor will it show inline video although the latter is expected to change. Versions for Android and Windows Phone are expected and BlackBerry users will be shut out. Yahoo is also working on a Metro version, possibly for Windows Phone 8. The search engine can do basic web searches and image searches. And those who use social networks will be happy to know that Yahoo Axis has a tool for easily sharing web pages via Twitter, email or Pinterest (no Facebook, for some reason).

Again, Yahoo Axis will be available for free from the Apple App Store later Wednesday night. In the meantime, check out the three ads Yahoo produced, one each for the Apple iPhone, Apple iPad and for desktop users.

source: Yahoo via Forbes



1. cepcamba

Posts: 717; Member since: Feb 27, 2012

Google was 2nd to Yahoo in the toddler days of consumer internet. Yahoo used to be my homepage, now it's Google. And I use chrome. I still have this heart for Yahoo and that's why my personal mail is still ymail, I just made a Google account for my droid. Anyway, it's been a long time since I heard news about Yahoo and I'm happy their still progressing :)

2. JcHnd

Posts: 282; Member since: Apr 30, 2012

Yes, it is great... but, I'm not convinced with the browser... I mean, there's a lot of them already, I guess it will be all about the innovations they bring... I really don't wanna see them fail, but they should have tryied with something else

4. cepcamba

Posts: 717; Member since: Feb 27, 2012

Yeah the browser is kind of not too good. I mean, no flash? I know HTML5 is gaining ground but were not there yet and majority of users will want flash support. Becoming the fastest is different from being the most widely used. Oh Yahoo.

3. bobfreking55

Posts: 866; Member since: Jul 15, 2011

yahoo feels too cluttered for me. the moment I bought an Android device, i shifted to gmail and left yahoo. now I only use messenger to send free texts whenever I need it. worth a try though, when it appears in the Play Store.

6. cepcamba

Posts: 717; Member since: Feb 27, 2012

I won't even try it dude. I'm fine with the stock droid browser and opera mini. And yeah, Yahoo is too cluttered with ads now. The only thing about yahoo that I like now is yahoo news.

10. bobfreking55

Posts: 866; Member since: Jul 15, 2011

stock is slow for me, OPERA FTW, always.

11. cepcamba

Posts: 717; Member since: Feb 27, 2012

Try the Maxthon Browser. Very fast too, comparable to Opera. But I like Opera better, it just grew on me. :p

5. kanagadeepan

Posts: 1264; Member since: Jan 24, 2012

Too late and bad timing of entry with more than bearable competition in Browser market, imho...

7. pongkie

Posts: 663; Member since: Aug 20, 2011

I still go to yahoo for comments

8. OpTiMuS_BlAcK

Posts: 418; Member since: May 04, 2012

I still depend on Yahoo for news and my e-Mail. That browser won't beat Dolphin Browser HD when it comes to android.

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