Xiaomi sold 1.16 million phones during yesterday's Singles Day in China

Xiaomi sold 1.16 million phones during yesterday's Singles Day in China
Yesterday, it was Singles Day in China – a holiday on the opposite spectrum of Valentine's Day, it's a day in which young people celebrate their bachelor lives. And what better way to do it than have massive shopping sprees? Indeed, Singles Day has turned into something like Black Friday and Cyber Monday combined – retailers sell items at deep discounts and shoppers attack the websites, eager to get a bargain on something they have been craving for, or something they wouldn't otherwise buy.

Xiaomi, naturally, took part in the sale, and yesterday, when half of the day had passed, VP of International Hugo Barra announced that “the Mi” had sold 720,000 handsets, tallying up to a $163 million value, in 12 hours – and that the sales were still going strong.

Well, today, the dust has settled and the numbers have stopped spinning. Mr. Barra, being ever so proud of the company he works for, took to the social networks and announced that Xiaomi reached 1 160 000 phones sold – $254 million in sales, for the 24 hours that Singles Day promotions were active – that's almost 3 times more than how the Mi did at last year's Singles Day.

So, Xiaomi recently lost its 3rd place in market share, but we wonder – with these massive sales, could it be on its way to get its spot back from the clutches of Motorola?


via: GSM Dome

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10 Comments

1. Anshulonweb

Posts: 468; Member since: Feb 07, 2014

wow!....xiaomi rocks... using my mi3 for more than a month....best 230$ ever spent..

2. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Yeah, nice but they should release their recent phones like Mi4 in the Indian markets ASAP.

3. fouadqr

Posts: 326; Member since: Nov 21, 2012

In CHINA LOL

4. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Damn why didn't I get a singles day gift? :(

5. JMartin22

Posts: 2372; Member since: Apr 30, 2013

I bet all that money they acquired from those sales, most of it isn't even net profit. They use a lot of specific wordings and put meaningless gloating about how much their phones sell or sell out in a certain hour, but let's consider three things: - They're selling in a country that has a populous almost to the tune of around 1.3 billion (thanks DJ) inhabitants. It's not like the feats and sales numbers the top 2 vendors have have achieved outside an overpopulated, underdeveloped country with cheap handsets. - Most of the handsets they're pricing likely have their retail pricing towards base manufacturing cost, they're probably making not a real net profit as most of these sales are the equivalent of sales made from low-end or midrange devices. - If Xiaomi ever tried to step outside of Asia, into some more established markets in Europe or North America, they would be litigated into the grave and whatever little net profits they're making would be eviscerated.

6. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

XiaoMi is still facing more demand than supply so they are not in the hurry to expand their market. Speaking of litigation, how much money did Apple make suing Samsung. The reality is still not a single cent!!

7. synot

Posts: 277; Member since: Sep 14, 2012

Why don't you crawl back into your hateful world,do you believe only Apple and America can sell record number of phones? I don't have to guess if you are an Apple fan.

9. JMartin22

Posts: 2372; Member since: Apr 30, 2013

I don't really like Apple at all, but even then, cheap watered down Chinese imitations can't compare. Apple has gotten money from litigation from Samsung, even if the merit for it were nonexistent. However, Xioami is not Samsung and they will be chewed apart by the respective juridical systems from both Apple and Samsung. Let's face it, they're currently restricted to Asia primarily because they have to be, in order to avoid lawsuits.

10. Guaire

Posts: 890; Member since: Oct 15, 2014

Why consumers have to care about their profit margins?

8. Bondurant

Posts: 784; Member since: Jun 04, 2014

Sold it to resellers. Xiaomi sham.

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