Xiaomi sells 26.1 million smartphones in the first half of 2014, more than it expected to sell for the whole year

Xiaomi, the Chinese company that’s often compared to Apple (but that functions more like Amazon) sold 26.1 million smartphones in the first half of 2014, surpassing its own projections. Chief executive Lei Jun said the company’s revenue for the first half amounted to CNY33 billion ($5.3 billion), up 149% compared to the same period last year. Profit numbers, an interesting stat for a company like Xiaomi that sells its top smartphones at very low margins, remained a mystery.

Xiaomi shipped 11 million smartphones in the first quarter of 2014 alone, and that number only grew in the second quarter. The company had initial plans to ship over 40 million smartphones in the whole of 2014, but now it’s revised its estimate and aims at 60 million. And it's worth noting that the sheer 26.1 million unit sales for the first half account for a whopping 271% increase on the year.

Moreover, Xiaomi is already building sky-high ambitions, saying that it expects to ship up to 100 million phones next year.

Xiaomi made a name for itself in 2010 with the release of the MIUI firmware, later to become the staple of its smartphones, much like TouchWiz is for Samsung. In the years to follow, Xiaomi unveiled top-shelf smartphones like the Mi-2 and Mi-3 at extremely affordable prices. Xiaomi’s current flagship, the Mi-3, for instance, is sold for just around $330, nearly hafl the price of other flagships. While originality of Xiaomi designs is up for debate, the company has shown its taste for products that look good, challenging the perception of ‘Chinese’ phones being not so well made.

Xiaomi made it in the headlines in September 2013 when it attracted top Google manager Hugo Barra to aid the company to grow globally. It has already expanded out of its home market of China into Singapore and Malaysia, but it has bigger plans for the near future, as it starts paving the way to European markets.

source: Xiaomi via The Next Web



1. UglyFrank

Posts: 2193; Member since: Jan 23, 2014

Time to expand and crush the international duopoly

2. hung2900

Posts: 966; Member since: Mar 02, 2012

So It will be the 2nd biggest smartphone seller? All Xiaomi's figures are so hard to be true, and for me all are rubbish,

3. rantao333

Posts: 345; Member since: May 21, 2013

anyone had tried with xiaomi phone, the OS is much smoother than samsung's phones in same spec. and easy to use too.

9. gaara6775

Posts: 738; Member since: May 20, 2014

C'mon, everything is smoother than slowiz.

4. vivek_ananda

Posts: 25; Member since: Jan 20, 2012

These posts are just making my wait for xiaomi's India launch more difficult

5. Altair

Posts: 367; Member since: Feb 02, 2012

Can someone explain how someone can sell more than they expect? I mean someone has to order parts, combine them to a device. Nobody these days build more than they expect to sell. I smell lies here.

6. jroc74

Posts: 6023; Member since: Dec 30, 2010

"Nobody these days build more than they expect to sell." Simple....use the Wii U as an example, use the Xbox One as an example. Use some recent HTC phone as an example. Use some WP not made by Nokia as an example. Use BB as an example. "Can someone explain how someone can sell more than they expect?" Use the PS4 as an example.....with Sony barely keeping up with demand when it launched. Cmon man.

7. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

For example, just because they expected to sell 10 million units that doesn't mean they will only make 10 million units. Their factory is continuously making more units as we speak. They will only slow down the production or even stop it when they know the sales are slowing down or not doing well at all. One model might be getting outdated and the production line will switch to make a newer model or other model that is doing well. They don't just make 10 million units at once and let it sit in the warehouse to wait for them to be sold.

10. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

They were expecting ...equal to... they calculate the growth of their company, and they believe at the rate of their company growth is they would sell certain amount of phone. and it turn out that their calculation is wrong, the demand is more than they expected.

8. techloverNYC

Posts: 601; Member since: Nov 20, 2012

This bootleg apple company is growing at the same speed as the real apple company lol

12. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

c'mon.... bootleg apple company?? really??

11. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

Congratulation for xiaomi. The number is really impresive. Selling 11 million in Q1 2014 and 15.1 million in Q2 2014. That's mean xiaomi is rank #4 or #5 in the Q2 2014. IMPRESSIVE. Whoever saying that only samsung can make money from android is wrong. Xiaomi show that there's a lot of money in android ecosystem. btw, What even more impressive is this 26.1 million IS 5 TIMES MORE THAN what BB SOLD in 1H 2014. I think bb really need to rethink the BB OS10 strategy. They need to do what Xiaomi doing.

13. tatail

Posts: 261; Member since: Jan 08, 2010

Really like what they have done with their version of Android. Too bad their hardware is not compatible with US carriers. Have used MIUI on Nexus 4 and Galaxy Nexus not very good, because the OS was not built for those devices. Never the less, they are trying something different and it is working great for them.

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