Xiaomi reveals 2015 income: falls $3 billion short of its annual plan

Xiaomi is the rising star of China: a smartphone maker rooted deeply in the world's most populous nation, it quickly climbed in the list of the world's top 5 phone makers last year, but its total growth for 2015 fell short of the high goals that the company had set for its sales.

Xiaomi chief executive Lei Jun said that his company aims to reach an annual income of $15.23 billion (¥100 billion yuan) for 2015. The company had not revealed any information about the actual revenue for the year, but the silence was broken today as Xiaomi public affairs official, Ge Liang, unveiled the actual figure.

It turns out that Xiaomi's total revenue for 2015 stood at $11.9 billion (¥78 billion yuan), a very modest 5% rise over a 2014 income of $11.3 billion (¥74.3 billion yuan).

Interestingly enough, many of the Chinese sources that reported on the figure revealed by Ge Liang have since then pulled the story from their websites.

A Xiaomi spokeswoman has also chimed in with the following remark: "We have never shared the revenue figure and we are not able to comment on the figure that you shared. What we have shared is we sold over 70 million smartphones in 2015 despite the shrinking of the smartphone market."

At the end of the day, it seems that the reveal of ¥78 billion yuan revenue for 2015 was a slip-up. Despite coming from sources way up in the company, keep in mind that it's not an officially revealed figure.

source: Chitec (translated) via Fortune



1. realjjj

Posts: 375; Member since: Jan 28, 2014

lol you seem to not know what income means.

2. GreenMan

Posts: 2698; Member since: Nov 09, 2015

Xiaomi trying too hard to be Apple... Why can't Chinese lead the technology? Why can't they just 'invent' instead of copy/paste...??? Motorcycles, cars, smartphones, electronics, whatever; you name it... They always; ALWAYS try to copy, try to imitate successful brands. Blatantly I would like to add... And that leaves a bad taste in my mouth... Even India is trying to accomplish new things... Look at their car & motorcycle industry... I don't see a Honda CBR or BMW X Series reference when I look at their products... Those who foresee Chinese Supremacy; or perhaps "Chinese World Order' in near future are living a fantasy.... G'Day!

3. LFCRodrigues

Posts: 65; Member since: May 09, 2014

"Xiaomi trying too hard to be Apple..." It's time to update. You are years late. They are standing on their own and actually they are goin really well on the software side. Look for MiUI 8 and you will see that theres a lot to like and Its really different from apple/iOS. Don't be an as$ just because you don't know or havent tried Xiaomis products yet

7. Mercedes-Benz

Posts: 403; Member since: Jan 18, 2015

They sells tons of phones and they dont make money , killing other android OEM destroying the android devices market . I wouldn't ever ever buy a xiaomi apple copy device although i do admit i am a fan of their beautiful power banks and piston headphones . MIUI is always iOS inspired

8. KONICHIWA-ANNYONG unregistered

Have you seen their new Mi5? A bit more creative here, but essentially it's like an iPHone and a Galaxy had a baby. No originality.

6. Jimboslice

Posts: 9; Member since: May 05, 2016

Oh look it's WhitesupremacistMan again! Hi buddy glad you're here. I love my copied iPhone by Xiaomi. It's awesome.

5. Guaire

Posts: 897; Member since: Oct 15, 2014

Xiaomi WAS the rising star of China.

9. KONICHIWA-ANNYONG unregistered

Not surprised. Gave them a chance, bit the bullet and bought a new Mi4. Came broken (doesn't start), but no refund / recognition given. First and last Xiaomi, or even CHinese phone, ever.

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