Xiaomi reportedly seeking funding that would value the company at a whopping $40 billion14
Xiaomi will likely have to deal with litigation as soon as it sets its foot on US/EU soil.The 5-year old company managed to sell an impressive 17.3 million devices in Q3 of 2014 according to the IDC, which constitutes a surge of 211.3% when compared to the same period last year. In comparison, Samsung is losing steam and sold 8.2% less units, while local Xiaomi rival Lenovo is up by "just" 38% for the same period. Put simply, Xiaomi is doing exceptionally well, especially considering that its wares are still limited to parts of Asia – the rest of the world has to go through scalpers to get their hands on a Mi device. Obviously, expansion overseas isn't just a matter of setting up distribution –
For those of you wondering if Xiaomi is actually making any money on all those device sales (they do price these dirt-cheap), the answer is that we do not know – though the consensus is that it does. Xiaomi's distribution strategy certainly helps with that – the company sells its smart devices pretty much exclusively online and spends little to nothing on marketing, instead relying on its customers to drive up hype and word-of-mouth. It is also mostly agreed that a healthy chunk of profits comes through its app, music and video stores.