Xiaomi looks to brand for international markets with Mi.com

Xiaomi looks to brand for international markets with Mi.com
Ever since Xiaomi hired Hugo Barra away from Google's Android team, it was made clear that the company had designs on expanding its brand reach around the world. While the company has expanded a bit, it has taken its first real step in reaching a Western market by purchasing the Mi.com domain.

The simple fact of the matter is that Xiaomi is a tough name for many to remember. English-speakers especially tend to be put off by words that begin with an X, not to mention the fact that someone new to the brand would need to be taught how to pronounce the name (Hugo Barra explained it as sounding like "show me", but with the first part sounding like "shower"). So, Xiaomi has decided to simplify its URL branding to just Mi.com. 

Impressively, Xiaomi dropped a record $3.6 million on the domain name. This makes it the most expensive domain purchased by a Chinese company, and the 17th most expensive URL of all time. The new domain will first be put to use in expanding the brand into India and Latin America, and eventually it will be used to sell products. Xiaomi has set records with its popular device pre-orders in China, and hopes to keep that buzz going as it continues to expand. 

source: Weibo via The Next Web

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9 Comments

1. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

This is great news. Hopefully it means high-spec affordable phones are on the way soon!

2. KillerKeyboard

Posts: 372; Member since: Nov 21, 2013

Wow. 2 letter domain!

3. Felix_Gatto

Posts: 942; Member since: Jul 03, 2013

Good move for Xiaomi.

4. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

This is a great news...they're coming to india....

7. draconic1991

Posts: 200; Member since: Apr 27, 2012

It is...i specially want their battery banks...its ultra affordable...

5. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

This is a great news...they're coming to india.... They'll kick micromax out of the market....

6. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Meanwhile, we have about 45 minutes until the much anticipated OnePlus reveal.

8. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

All the anticipation is gone...

9. fireblade

Posts: 717; Member since: Dec 27, 2013

good news, xiaomi comes to south east asian countries

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