Xiaomi coming to ten new markets, but is still avoiding the U.S.
According to company founder and CEO Lei Jun, sales will start in India, Brazil and Russia. Other countries where the Xiaomi name will be found include Malaysia, Indonesia, Thailand, Vietnam, Turkey, Mexico and the Philippines. The announcement was made during a press conference in Beijing.
Besides selling smartphones, the company offers routers and televisions. It sold its first smartphone in 2011 and until now, sold only in the region that includes the manufacturer's home country of China. The countries where Xiaomi had a presence before the expansion include China, Singapore, Hong Kong and Taiwan.
It is unknown whether or not Xiaomi will export its "Hunger Marketing" technique to the new countries where it will sell its products. This technique involves the sale of a very small number of units of a certain model, on-line. By keeping the number of phones to be sold at a very small amount, it drives up demand and guarantees a quick sellout. News of the quick sell out fuels the demand for the model at the next sale. For example, back in November, Xiaomi used "Hunger Marketing" to sell 100,000 units of the Xiaomi Hongmi in 4 minutes. These were WCDMA flavored handsets sold to China Unicom customers.
Posts: 1276; Member since: Mar 22, 2014
posted on Apr 24, 2014, 12:12 AM 0
Posts: 297; Member since: Jul 09, 2013
posted on Apr 24, 2014, 12:44 AM 0
Posts: 1904; Member since: Mar 25, 2014
posted on Apr 24, 2014, 2:15 AM 0
Posts: 338; Member since: Jan 08, 2014
posted on Apr 24, 2014, 3:07 AM 0
Posts: 6474; Member since: Jan 28, 2013
posted on Apr 24, 2014, 1:06 AM 1
PhoneArena Comments Rules
A discussion is a place, where people can voice their opinion, no matter if it is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
- Off-topic talk - you must stick to the subject of discussion
- Trolling - see a description
- Flame wars
- Offensive, hate speech - if you want to say something, say it politely
- Spam/Advertisements - these posts are deleted
- Multiple accounts - one person can have only one account
- Impersonations and offensive nicknames - these accounts get banned
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please, contact us.
Send a warning to post author
Send a warning to Selected user.
The user has 0 warnings currently.
Next warning will result in ban!
Ban user and delete all posts
Message to PhoneArena moderator (optional):