Xiaomi coming to ten new markets, but is still avoiding the U.S.

Xiaomi coming to ten new markets, but is still avoiding the U.S.
 Xiaomi, the innovative Chinese smartphone manufacturer that produced the value Xiaomi Hongmi (aka the Red Rice) and the octa-core powered Xiaomi Redmi Note, announced on Wednesday ten new markets where the company will expand to. Unfortunately, the United States is not one of those ten countries that will be selling Xiaomi devices.

According to company founder and CEO Lei Jun, sales will start in India, Brazil and Russia. Other countries where the Xiaomi name will be found include Malaysia, Indonesia, Thailand, Vietnam, Turkey, Mexico and the Philippines. The announcement was made during a press conference in Beijing.

Besides selling smartphones, the company offers routers and televisions. It sold its first smartphone in 2011 and until now, sold only in the region that includes the manufacturer's home country of China. The countries where Xiaomi had a presence before the expansion include China, Singapore, Hong Kong and Taiwan.

It is unknown whether or not Xiaomi will export its "Hunger Marketing" technique to the new countries where it will sell its products. This technique involves the sale of a very small number of units of a certain model, on-line. By keeping the number of phones to be sold at a very small amount, it drives up demand and guarantees a quick sellout. News of the quick sell out fuels the demand for the model at the next sale. For example, back in November, Xiaomi used "Hunger Marketing" to sell 100,000 units of the Xiaomi Hongmi in 4 minutes. These were WCDMA flavored handsets sold to China Unicom customers.

source: Bloomberg



11. aditya.k

Posts: 496; Member since: Mar 10, 2013

I think US has enough cheap-premium devices like Nexus and OPO now. Let other countries enjoy some low price-high end devices.

5. tusshharish

Posts: 342; Member since: Oct 23, 2012

Welcome to India, xiaomi......

4. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

Hefty US tax? or the big players are probably ganging up on Xiaomi to thwart US penetration

6. sriuslywtf

Posts: 297; Member since: Jul 09, 2013

Forget the US. Future of power is in ASIA

7. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

Samsung, Sony, LG and even Apple will lose a chunk of their share if ever this happens...

9. xondk

Posts: 1904; Member since: Mar 25, 2014

Samsung - South Korea. Sony - Japan LG - South Korea Apple - American I think you are a bit off in that one, since the first three are asian companies, only apple is not, so yeah, apple might get hit quite a bit if the trend continues with power swinging towards asia. No one can really say, we will have to wait and see

10. Leonis

Posts: 338; Member since: Jan 08, 2014

The other phone OEMs are asians too so it doesn't look good in that sense but it has nothing to do with where the companies are origin from. Apple is simply too naive and stupid to get expensive phone to compete against those cheap phones. Oneplus One just showed how you can make a nice phone for cheap without ripping people off. Apple will lose Asia for sure. And it seems like they will lose the rest of the world too if One plus one manage to make great phones for that price in the future.

8. Taters

Posts: 6474; Member since: Jan 28, 2013

It's pretty obvious actually. Microsoft is raping Android even though a PC OS is like nothing like a mobile one. Apple got 1 billion from Samsung for packaging and round corners. HTC is getting raped all around by Nokia and Apple even though The company that supplied Nokia was the one that sold the parts to HTC. No one wants anything to do with the US market because of Apple and Nokia blatantly bullying people. The Sony and Xiaomi lawyers were probably ask is their a big legal risk if we concentrate on America. The lawyer's answer probably ranged from I have no idea to yes it is a huge risk.

3. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Always no stock.

2. hurrycanger

Posts: 1778; Member since: Dec 01, 2013

Good for Vietnam. Affordable Xiaomi phones will go very well with the $6 unlimited 3g data plan over there.

1. sriuslywtf

Posts: 297; Member since: Jul 09, 2013


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